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  • 1. February 7, 2010Re: Change to The CMO Club Web siteFollowing pages inlcude Wireframes v3.0 expressing the changes for the CMO Club Web site.Also to reference as updated to BaseCamp is the updated Site Map v3d.The Wireframes Show the new navigation and the content and links for the following:1. The Non Members/Non Logged In, Home Page2. The Members/Logged In, Home Page3. The Home page for the Member Resources Page.I suggest we first focus first on updating the site with the changes to the navigation, andthen the content for each Page within each section. We will provide additional wireframeson an as neeed basis for each section.Following is a listing of the Main Navigation and the Second Level as expressed on the site map)Note: The order of the navigation should be followed as listed and all Main navigation (first level)should appear on ALL pages of the site and remain consitently in the same location throughoutthe site.B. Non Member - Not Logged InPrimary Navigation - Left Hand Navigation1.0/2.0. Keyword Search Field and Advanced 10.0 Partnership OpportunitiesSearch Link below. • Programs3.0 Contact Pete w/links to email, twitter, • Partnersand facebook. 11.0 About6.0 Events • Leadership • Events Calendar • Testimonials • Dinners • City Network • Summits Utility Navigation - Upper Right Corner7.0 News & Announcements 17.0 Log In • News • Announcements Footer Navigation - Page Bottom9.0 Membership Details 18.0 Badges • Benefits & Services 19.0 Report an Issue • Policies 20.0 Privacy • Request Membership 21.0 Terms of Service 22.0 Contact Whet Design, Inc. 150 Nassau Street New York, New York 10038 o: 212 513 0711 m: 347 229 8310 www.whetdesign.com
  • 2. B. Members - Logged InPrimary Navigation - Left Hand Navigation Utility Navigation - Upper Right Corner1.0/2.0. Keyword Search Field and Advanced 12.0 AlertsSearch Link below. 13.0 InBox3.0 Contact Pete w/links to email, twitter, 14.0 Friendsand facebook. 15.0 Quick-Add4.0 Member Resources 16.0 Profile • Members • My Profile • Club Blog • Settings • Forum 17.0 Log Out • Thought Leadership • Library Footer Navigation - Page Bottom • Vendor Rating Network 18.0 Badges • CMO Coaches Program 19.0 Report an Issue5.0 Groups 20.0 Privacy6.0 Events 21.0 Terms of Service • Events Calendar 22.0 Contact • Dinners • Summits • Event Recaps7.0 News & Announcements • News • Announcements8.0 Jobs • CMO Opportunities • Speaking & Inerviews • Job Listings9.0 Membership Details • Benefits & Services • Policies • Request Membership10.0 Partnership Opportunities • Programs • Partners11.0 About • Leadership • Testimonials • City Network
  • 3. The CMO Club Website Login The CMO Club Ad Space SEARCH CONNECT Member Testimonial Advanced Search With CMO’s with interests like yours through The CMO Club - Events, Groups, Forums, Coaches Program, Jobs and more. Contact Pete CONTRIBUTE and share your marketing knowledge and insights through Events Blogs, Polls, Vendor Ratings. News SEARCH The CMO Club Thought Leadership Library for White Papers, Membership Details Case Studies, Video, Research more. Partnership Opportunites Join Now! Apply now for membership to meet your fellow Already a Member? About Us CMO’s and share and search for knowledge. Log in now to access the Review our Membership Benefits for more details latest information. Upcoming Events News & Announcements This Month’s Events CMO Summit consectetuer CMO Club in NYC, consectetuer adipiscing January 10 adipiscing elit. Curabitur elit. Curabitur malesuada ipsum. M T W T F S S malesuada ipsum ac diam. 3 New Research Papers posted, 1 2 3 CMO Dinner in New York consectetuer adipiscing elit. Curabitur 4 5 6 7 8 9 10 consectetuer adipiscing elit. malesuada ipsum. 11 12 13 14 15 16 17 Curabitur malesuada ipsum ac 6 New Jobs Posted, consectetuer adipiscing diam. Sed velit. 18 19 20 21 22 23 24 elit. Curabitur malesuada ipsum ac diam. 25 26 27 28 29 30 31 CMO Dinner in Paris consectetuer adipiscing elit. From the Club Blog Curabitur malesuada ipsum ac diam. Sed velit. CMO Club in NYC consectetuer adipiscing elit. Explore The Featured Members Curabitur malesuada ipsum ac diam. Sed velit. CMO Club City Network 3 New Research Papers Posted consectetuer adipiscing Company Company Company Company elit. Curabitur malesuada ipsum Discover the companies Name Name Name Name ac diam. Sed velit. who are part of The CMO Club, and which 6 New Jobs Posted are in your city. consectetuer adipiscing elit. Company Company Company Company Name Name Name Name Curabitur malesuada ipsum ac Twitter Feed diam. Sed velit. Lorem ipsum dolor sit amet, Featured Groups consectetuer adipiscing elit. Curabitur malesuada ipsum ac New York City Group diam. Sed velit. consectetuer adipiscing elit. Curabitur malesuada ipsum ac Lorem ipsum dolor sit amet, diam. Sed velit. consectetuer adipiscing elit. Curabitur malesuada ipsum ac Twitter Group diam. Sed velit. consectetuer adipiscing elit. Curabitur malesuada ipsum ac diam. Sed velit. Badges | Report an Issue | Privacy | Terms of Service | Contact DATE Drawing No. Version February 4, 2010 1.02010 Whet Design, Inc. TITLE 0.0 Home - NonMember 3.0
  • 4. The CMO Club Website Alerts | In Box | Friends | Quick-Add | Profile | Logout The CMO Club Ad Space << 1 2 3 4 >> SEARCH CONNECT With CMO’s with interests like yours through The Advanced Search Photo CMO Club Member Resources - Events, Groups, Contact Pete Forums, and Coaches Program Member Resources CONTRIBUTE and share your marketing knowledge and insights Photo through Blogs, Polls, Vendor Ratings Groups Events SEARCH The CMO Club Thought Leadership Library for White News Photo Papers, Case Studies, Video, Research Reports and more. Jobs Membership Details Upcoming Events News & Announcements Partnership Opportunites CMO Summit consectetuer CMO Club in NYC, consectetuer adipiscing adipiscing elit. Curabitur elit. Curabitur malesuada ipsum. About Us malesuada ipsum ac diam. 3 New Research Papers posted, CMO Dinner in New York consectetuer adipiscing elit. Curabitur consectetuer adipiscing elit. malesuada ipsum. Curabitur malesuada ipsum ac This Month’s Events 6 New Jobs Posted, consectetuer adipiscing diam. Sed velit. elit. Curabitur malesuada ipsum ac diam. January 10 CMO Dinner in Paris M T W T F S S consectetuer adipiscing elit. From the Club Blog 1 2 3 Curabitur malesuada ipsum ac 4 5 6 7 8 9 10 diam. Sed velit. Lorem ipsum Dolar 11 12 13 14 15 16 17 consectetuer adipiscing elit. 18 19 20 21 22 23 24 Curabitur malesuada ipsum ac 25 26 27 28 29 30 31 diam. Sed velit. Featured Members Sort by Lorem ipsum Dolar consectetuer adipiscing elit. Weekly Poll Question Curabitur malesuada ipsum ac Company Company Company Company diam. Sed velit. What was your primary back- Name Name Name Name ground on your career path to becoming a CMO Lorem ipsum Dolar consectetuer adipiscing elit. O Advertising Curabitur malesuada ipsum ac Company Company Company Company diam. Sed velit. Name Name Name Name Featured Thought Leader Members Blog Stream Lorem ipsum New CMO Groups Sort by Lorem ipsum dolor sit amet, consectetuer dolor sit amet, adipiscing elit. New York City Group consectetuer consectetuer adipiscing elit. adipiscing elit. Lorem ipsum dolor sit amet, consectetuer Curabitur malesuada ipsum ac Curabitur. adipiscing elit. diam. Sed velit. Twitter Feed Lorem ipsum dolor sit amet, consectetuer Twitter Group Lorem ipsum dolor sit amet, consectetuer adipiscing elit. adipiscing elit. consectetuer adipiscing elit. Curabitur malesuada ipsum ac Lorem ipsum dolor sit amet, consectetue. diam. Sed velit. Lorem ipsum dolor sit amet Badges | Report an Issue | Privacy | Terms of Service | Contact DATE Drawing No. Version February 4, 2010 1.02010 Whet Design, Inc. TITLE 0.1 Home - Members 3.0
  • 5. The CMO Club Website Alerts | In Box | Friends | Quick-Add | Profile | Logout The CMO Club Ad Space SEARCH Member Resources Advanced Search Your access to The CMO Club members, marketing knowledge and thought leadership. Contact Pete Newest Members From the Club Blog MEMBER RESOURCES Members Get to know your fellow CMO’s in the Club. Follow The CMO Club Blog and know more Club Blog Connect online, and meet up at CMO Events. about what’s going on in the Club. Forum Lorem ipsum Dolar Thought Leadership consectetuer adipiscing elit. Library Curabitur malesuada ipsum ac Vendor Rating Network Company Company Company Company Name Name Name Name diam. Sed velit. CMO Coaches Program Lorem ipsum Dolar Groups consectetuer adipiscing elit. Events Curabitur malesuada ipsum ac Company Company Company Company Name Name Name Name diam. Sed velit. News In the Forum Members Blog Stream Jobs Membership Details Participate in the Forum – Post your questions Lorem ipsum dolor sit amet, consectetuer and answer others. Join the conversation. adipiscing elit. Partnership Opportunites Lorem ipsum Dolar consectetuer adipiscing elit. Curabitur Lorem ipsum Dolar consectetuer adipiscing About Us elit. Curabitur malesuada ipsum ac diam. Sed Lorem ipsum Dolar consectetuer adipiscing velit. elit. Curabitur malesuada ipsum ac diam. Sed velit. Lorem ipsum Dolar consectetuer adipiscing This Month’s Events elit. Curabitur malesuada ipsum ac diam. Sed January 10 Vendor rating Network velit. M T W T F S S Know which vendors your fellow CMO’s rate 1 2 3 In the Thought Leadership Library highest. 4 5 6 7 8 9 10 11 12 13 14 15 16 17 Vendor One consectetuer adipiscing elit. Search the Library for case studies, research 18 19 20 21 22 23 24 Curabitur malesuada ipsum ac diam. Sed report and other usefull information. 25 26 27 28 29 30 31 velit. Case Study consectetuer adipiscing elit. Curabitur Vendor Two consectetuer adipiscing elit. malesuada ipsum ac diam. Weekly Poll Question Curabitur malesuada ipsum ac diam. Research Paper consectetuer What was your primary background on your career path to Newest CMO Coaches adipiscing elit. Curabitur becoming a CMO malesuada ipsum ac diam. A CMO Coach are experts in their fields. O Advertising New Video consectetuer New York City Group adipiscing elit. Curabitur Explore The CMO Club consectetuer adipiscing elit. malesuada ipsum ac diam. Sed City Network Curabitur malesuada ipsum ac velit. diam. Sed velit. Discover the companies Twitter Group consectetuer adipiscing elit. Twitter Feed Curabitur malesuada ipsum ac Lorem ipsum dolor sit amet, diam. Sed velit. Badges | Report an Issue | Privacy | Terms of Service | Contact DATE Drawing No. Version February 4, 2010 1.02010 Whet Design, Inc. TITLE 4.0 Member Resources - Overview 3.0

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