1. Buzz @ Retail
Case Studies
http://www.facebook.com/BuzzAtPlaces

2. Louis Philippe
Objective: Generate walk-ins for the End-of –
season sale
Duration: 4 days
Location: Across Buzz network
Handsets: Android, iOS, Symbian , Java,
Windows & Blackberry
Campaign Details
Solution
Users were delivered coupons on their mobile
phone which could be redeemed at any Louis
Philippe store.
Consumers were targeted within 1 KM radius
of LP stores and the engagements included
address of nearest LP store
Results
 Over 41,000 engagements
 41%of the users redeemed their coupons
 Redeemed consumer bought goods worth
around Rs.4000 Avg
 Goods worth Rs.20.5 lakh was sold
from redemption of coupons
http://www.facebook.com/BuzzAtPlaces

3. Helios
Objective: To promote the premium collection
of watches to HNIs, target based on phone
models
Duration: 16 days
Location: Partnered locations across 15 cities
Handsets: Android, iOS, Windows &
Blackberry
Campaign Details
Solution
Users were prompted to check out the Helios
EOSS offer and submit the mobile number to
redeem the same.
Results
 Over 34636 clicks were achieved from
578596 impressions
 Delhi & Bangalore recorded the maximum
clicks with 29% & 27% respectively
http://www.facebook.com/BuzzAtPlaces

4. Fastrack
Objective: To communicate the discounts on
Fastrack accessories and drive walk-ins to the
store
Duration: 10 days
Location: Bangalore, Delhi, Mumbai & Pune
Handsets: Android, iOS, Symbian , Java,
Windows & Blackberry
Campaign Details
Solution
Users were delivered information on the
discounts on Bags Sunglasses, Belts & Wallets.
They could access the offers and find the
nearest Fastrack store.
Results
 Over 25352 clicks were achieved from
374200 impressions
 89% of the users checked out the latest
Fastrack collections.
 88% of users who accessed the collection
located the nearest store
http://www.facebook.com/BuzzAtPlaces

5. Kwality Walls Swirls
Objective: increase walk-ins to their stores
and achieve higher brand recall
Duration: 1 week
Location: Mumbai & Bangalore
Handsets: Android, iOS, Symbian , Java,
Windows & Blackberry
Campaign Details
Solution
Users who are connected to Buzz
were notified about the mCoupon from Kwality
Walls Swirls they could avail on their mobile.
Interested users chose to redeem the coupon
at the nearby POS
Results
 About 4,000 engagements in just a week
 65% of the users received mCoupons
http://www.facebook.com/BuzzAtPlaces

6. Van Heusen
Objective: To communicate the offers on the
New Arrivals
Duration: 17 days
Location: Delhi, Bangalore, Mumbai,
Hyderabad, Kolkata & Pune
Handsets: Android, iOS, Symbian , Java,
Windows & Blackberry
Campaign Details
Solution
Users at Buzz locations were offered an
additional 500/- off on the new arrivals. They
could additionally locate the nearest store to
redeem the offer instantly.
Results
 Over 55578 clicks were achieved during the
campaign period.
 Coffee Day recorded the maximum clicks
with 63%
 Delhi & Bangalore recorded the highest
response ensuring right reach for VH
http://www.facebook.com/BuzzAtPlaces

7. Objective: Promote the latest offers of saving
Rs. 10, 800 on buying a mobile phone at their
outlet
Duration: 2 weeks
Location: South Delhi & Gurgaon - 158
locations
Handsets: Android, Symbian , Java and iOS
Campaign Details
Solution
The offer was promoted in South Delhi &
Gurgaon regions. The Airtel ads redirected the
users to the Airtel WAP site to know more on
the offer.
Results
 Over 60,000 clicks were achieved in the
campaign duration
 Ambience mall achieving 41% of the clicks
 Android was the most reached platform
Airtel on Buzz
http://www.facebook.com/BuzzAtPlaces

8. Saffola on Buzz
Objective: promoting their Heart Age
Calculator WAP site through our Buzz network
Duration: 10 days
Location: Bangalore & Chennai
Handsets: Android, iOS, Symbian , Java,
Windows & Blackberry
Campaign Details
Solution
A banner ad was placed on Buzz at our Buzz
locations in Bangalore & Chennai. Users were
redirected to unique URLs at different
locations.
Results
 Over 1,01,980 clicks were achieved from
21,19,027 impressions
 Coffee Day - 54% from Bangalore;
Spencers’ – 42% from Chennai
 Android was the most reached platform
http://www.facebook.com/BuzzAtPlaces