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196 197TELE-audiovision International — The World‘s Largest Digital TV Trade Magazine — 09-10/2013 — www.TELE-audiovision.com www.TELE-audiovision.com — 09-10/2013 — TELE-audiovision International — 全球发行量最大的数字电视杂志
• Changhong organises quick relief for those affected by
earthquake
• shipment of relief supplies and complete satellite reception
systems
• company training centre made available for school students
• satellite television is ideal for gathering information when
ground infrastructure is destroyed
Changhong
Helping
Earthquake
Employees gather in front of
the Changhong headquarters
in Mianyang (Sichuan
province) to make relief goods
and satellite equipment ready
for dispatch to those affected
by the earthquake in April
2013.
Victims
with Satellite
Television
COMPANY REPORT Emergency Relief

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ëMianyang, Sichuan
198 199TELE-audiovision International — The World‘s Largest Digital TV Trade Magazine — 09-10/2013 — www.TELE-audiovision.com www.TELE-audiovision.com — 09-10/2013 — TELE-audiovision International — 全球发行量最大的数字电视杂志
Changhong staff
have decided to
immediately offer help
to the victims of the
Sichuan earthquakes.
Satellite Television
Providing Information for Earthquake Victims
Picture this: A devastating earthquake
has not only taken the lives of countless
people, but has also destroyed much of
the existing infrastructure. All commu-
nication channels relying on cables are
dead, and power outages are the rule
rather than the exception. Yet, this is
a time when those affected are in need
for information and coordination – how
should they deal with the situation, and
where can they turn to for help?
Those scenes may sound like straight
out of a disaster movie, but this is exact-
ly what happened twice in recent years
to residents of the Sichuan region in
China. The first terrible quake occurred
on 12 May 2008, had a magnitude of 10,
and caused more than 20,000 deaths
near the city of Wen Chuan. A similarly
catastrophic earthquake happened only
very recently, on 20 April 2013 in the
city of Ya An, which is also located in the
province of Sichuan.
In both cases Changhong offered help
and assistance immediately. The com-
pany is one of the largest manufactur-
ers of TV panels and satellite receivers
and provided complete satellite sets to
those that were hit hardest. But Chang-
hong did not stop there. According to
a company spokesperson “Changhong
organised an immediate response team
right on the night of the big earthquake
in 2008. The group set off to the city of
Bei Chuan right away, a place that was
almost entirely destroyed. Food, wa-
ter and tents were supplied by Chang-
hong.” Almost all schools in the area
were destroyed as well, which is why
Changhong converted its own training
centre into a makeshift school, so that
kids were able to continue their school
education in the weeks and months that
followed. “Changhong supplied clothing
and food to school students and even
organised teachers until regular schools
were able to open again,” according to
the company spokesperson.
When history repeated itself with a
second devastating earthquake in 2013,
Changhong did not hesitate for a mo-
ment to offer its help and assistance
once again. In addition to humanitarian
aid, the company also provided satel-
lite equipment. “We shipped satellite
receivers and satellite dishes to the af-
fected region, as well as TV sets, bat-
teries and sources of light. This way
people in need were able to watch the
news on satellite channels to find out
what’s going on around them.”
It is extreme situations like the two
Sichuan earthquakes that lend living
proof to the importance of satellite
communication. Fixed-line infrastruc-
ture was destroyed or at least out of
work, while those affected could
still turn to their satellite re-
ception systems to watch
the news and – more im-
portantly – find out about
help and relief available
to them from various
organisations and ini-
tiatives. Changhong
offered valuable relief to people in need
and demonstrated yet again that satel-
lite technology, in particular, has count-
less benefits that are all too frequently
swept under
the car-
pet.
COMPANY REPORT Emergency Relief

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200 TELE-audiovision International — The World‘s Largest Digital TV Trade Magazine — 09-10/2013 — www.TELE-audiovision.com
1. Two of the satellite systems donated by
Changhong – complete with dish and TV
receiver.
2. Satellite cases are prepared for
transportation to the disaster zone.
3. On site at the disaster zone: A
Changhong employee connects the
mobile satellite reception system. Victims
are glued to the television to watch the
latest news that is broadcast on satellite
channels.
4. One of the satellite reception systems
was installed in this village. Here too,
residents affected by the earthquake watch
the news carried on satellite channels to
find out more about the overall situation in
the area and about help and relief that is on
its way.