Project Evaluation Get Online Week 2014 in Spanish Telecentres

1. Get Online Week 2014 in Spanish
Telecentres
Introduction:
The Community Telecentre Network Association, as sponsor of the GET
ONLINE WEEK 2014 led by Telecentre-Europa, is organising for this
year’s edition several activities to improve the employability of
telecentre users in all the telecentres within the national network, among
which; training workshops, professional days, online seminars,
video-streaming
talks, meetings with
programmers,
training pathways
and the launching in
Spain of an
employment-oriented
social network for
young people.
The launching and implementation of these activities received the
support, active collaboration and participation of all the networks within
the Community Telecentre Network Association.

2. GOW activities:
This year the Association has set up a website for the campaign in Spain
on http://gow2014.wordpress.com/. The site has centralised the
activities organised in Spain and conducted in the telecentres, public-access
Internet sites, libraries, educational centres and NGOs. For follow-up
purposes in social networks, two tags have been used - #GOW14 for
the European campaign and #GOW14ES for the Spanish campaign.
Telecentre Networks have collaborated in the planning of National
Activities, including over 20 events, among which:
Guadalinfo Network (Andalusia) has planned the training pathways
organized at Guadalinfo Centres, and grouped at the GOW Spain website,
plus many more activities, among which:
• Digital Professions: the experience of More Than
Gamers, examples of entrepreneurship in these new digital

3. professions, in this case online videogames. On Tuesday March 25
at 11:30, Abel Bordonado, Javier del Olmo and Omar Madrona, gave
a talk on who they are, how the idea of their project originated,
how they established their own company and much more. The talk
was broadcast on Guadalinfo TV.
• Open Doors Day on “Digital Professions”. This event was held
on 27 March at the University of Cordoba. Attendants were
required to register, and the event could be followed by streaming
on Guadalinfo TV and in social networks using the hashtag
#prodigitales.
The EspaciosCyL Digital Network (Castile León), with the intention of
innovating their training methodologies, and in line with the main
guidelines of GOW objectives, planned a cycle of online seminars named
“the Internet, your windows to employment”, integrating new
communication technologies and contents adapted to an improved
employability based on new employment 2.0 tools.
EspaciosCyL Digital Network seminars:
• Your CV, a window to employment
• Your CV in Employment Networks
• LinkedIn and the search for opportunities
• Managing your professional identity in LinkedIn
Fundación Dédalo (Tudela, Navarra), through its Cybercentre, delivered
two training workshops – one based on GOOGLE certificates and one
focusing on improving your CV young unemployed people.

4. The Xarxa PunTIC Telecentre
Network (Catalonia) has
collaborated in a European
social network, similar to
LinkedIn, but oriented
exclusively to young people.
The social network’s name is
YouRock, and is promoted by
a British organisation with
the collaboration of 18
countries. The network was launched in 13 languages. Teb, as member
representing Spanish telecentres, has collaborated by making the
initiative available in Spanish, and during GOW Xarxa PUnTIC actively
encouraged young people to register and create their profile with this
tool, to “shine like a rock” before employers, who will enter the platform
to search for candidates for employment opportunities.
The Telecentre Association further collaborated by participating in an
event on young entrepreneurship that sought to explore the field of
social innovation, talk with social innovators with hands-on experience,
research the role that young people can play in this domain and to bring
together people interested in new ways of building and designing the
present and the future.
Development, Follow-Up and Evaluation of GOW Actions:
1. Preparatory work for GOW 2014

5. - Sending mails to the list of Networks within the Community
Telecentre Network Association informing on the project and
activities being organised.
- Drawing up a press release on GOW published at the Association’s
website.
- Sending a press release to the media informing on the activities to
be launched the following week.
- Press release by Espacios CyLDigital on online seminars:
http://www.orsi.jcyl.es/web/jcyl/ORSI/es/Plantilla100Detalle/126
2860952313/1262860952313/1284308262399/Comunicacion
- Digital promotion for two weeks (18-25 March and 25 March-1
April) of GOW campaign and “Lead Your Future” Days event held
in Cordoba.
http://www.slideshare.net/guadalinforedsocial/carteleria-semanal-digital-
del-25-de-marzo-al-1-de-abril
http://www.slideshare.net/guadalinforedsocial/carteleria-digital-semanal-
del-18-al-25-de-marzo-32434008
- Publishing of banners in the websites of the Telecentre Community
and other telecentre networks
o GOW banner (still active) on Telecentre Community’s
website www.comunidaddetelecentros.net .
o GOW banner on Fundación Dédalo’s website, from 17 to 31
March.
o Generic GOW banner on Red Guadalinfo’s website from 17 to
31 March.
o “Register” Digital Professions Day banner on Red
Guadalinfo’s blog from 17 to 31 March.
o “Follow It Live” Digital Professions Day banner on Red
Guadalinfo’s blog, Wednesday 27 and Thursday 27 March.
- Contents and previous dissemination:
o News item published on the Telecentre Association’s
website.
http://www.comunidaddetelecentros.net/noticias/564-los-telecentros-
promoveran-el-empleo-juvenil-y-la-acreditacion-

6. de-las-competencias-digitales-durante-el-desarrollo-de-la-get-
online-week-en-espana
o News item published on Digital Competences’ website.
http://competenciasdigitalestc.wordpress.com/2014/03/2
1/los-telecentros-promoveran-el-empleo-juvenil-y-la-acreditacion-
de-las-competencias-digitales-durante-el-desarrollo-
de-la-get-online-week-en-espana/
o Production of contents for Red Guadalinfo’s blog the week
before 24-31 March.
- Publishing of GOW contents in social networks on the week before
GOW:
o Facebook: updates with GOW contents.
o Twitter: tweets and retweets with GOW contents.
o Dissemination of hashtags - #GOW14 and #GOW14ES
over Twitter on Thursday 20 and #GDay.
- Graphic design:
o Designing the web for GOW activities
o Designing banners for he network
o Designing of banners for other networks
o Banner of banners for Guadalinfo’s home page: 2 GOW
banners and 2 “Digital Professions Day” banners
o Banner for Guadalinfo’s Live TV: “Digital Professions Day”
o Cover images for blog posts
o Designing document for “Talent and Training” (sobre los
CAFUS)
GOW 2014 Week
- Sending mails to the list of Networks within the Community
Telecentre Network Association reporting on the activities.
- Elaborating list of questions to boost the meeting with
MoreThanGamers.

7. - Introducing and moderating the meeting “MoreThanGamers
Experience” live streaming broadcast over Guadalinfo Live TV on
25 March.
- Recording display resources and videoconference for social
networks on Guadalinfo Live TV on 25 March.
- Recording of resources on Guadalinfo Centre Maracena and
interviewing 2 users on 26 March.
- Elaborating news item on Cordoba event, submitting it to media
and publishing it on the Association’s and Digital Competences’
websites.
http://comunidaddetelecentros.net/noticias/565-jornada-puertas-abiertas-
profesionales-digitales
- Publishing news on Online Seminars on Noticias CyL Digital’s
website.
http://www.cyldigital.es/evento-de-grupo/get-online-week
- Publishing news on activities and participation results on
Fundación Dédalo’s website.
http://www.fundaciondedalo.org/Ultimas-Noticias/dedalo-participa-
activamente-en-la-get-online-week-2014.html
- Dissemination of Red PunTIC’s activities – press releases and
website updates.
http://punttic.cat/node/11252
- Publishing of GOW contents on Guadalinfo’s blog:
o Get Online Week: What are digital competences?
http://blog.guadalinfo.es/2014/03/24/get-online-week-
%C2%BFque-son-las-competencias-digitales/
o The MoreThanGamers experience: digital professions at
GOW14.
http://blog.guadalinfo.es/2014/03/25/la-experiencia-morethangamers-
profesionales-digitales-en-gow14/
o Digital competences of 21st-century European citizens.
http://blog.guadalinfo.es/2014/03/18/get-online-week-competencias-
digitales/
http://blog.guadalinfo.es/tag/get-online-week/page/2/
o “Lead Your Future” matinee.
http://blog.guadalinfo.es/2014/03/17/lidera-tu-futuro-jornada-
puertas-abiertas-profesionales-digitales/

8. o 21 digital competences for forthcoming Europe.
http://blog.guadalinfo.es/2014/03/28/las-21-
competencias-digitales-para-la-europa-de-los-proximos-anos/
- Publishing of GOW contents in social networks on 24-30 March
Facebook: updates with GOW contents
Publishing of picture album on Digital Professions Day held
at Cordoba
Twitter: 49 tweets and retweets on the “MoreThanGamers
Experience”; 62 tweets and retweets on the “Digital
Professions Day” #prodigitales. TOTAL: 111
Retweets and following in social networks of Telecentre
activities at GOW.
- Coverage / Streaming
Live coverage of Guadalinfo Streaming of the
“MoreThanGamers Experience” on 25 March.
Coverage of en Guadalinfo IPTV Streaming of Digital
Professions Day on 27 March.
Communication assistance at Digital Professions Day at the
University of Cordoba: recording of resources and
interviewing 5 of the lecturers.
- Sending mails to the association’s mail list to foster YouRock
platform.
- Interviewing participants at GOW Dédalo and other Networks.
- Drawing up, submitting and publishing press release on YouRock.
http://www.comunidaddetelecentros.net/noticias/566-yourock-red-
social-laboral-para-jovenes
http://competenciasdigitalestc.wordpress.com/2014/03/29/340
/

9. Work performed the week following GOW
- Sending mails to list of Networks within Community Telecentre Network
Association to obtain information and data to evaluate the activities.
- Drawing up, submitting and publishing press release on evaluation of
activities performed by Fundación Dédalo.
http://www.fundaciondedalo.org/Ultimas-Noticias/la-get-online-week-se-cierra-
con-gran-exito-de-participacion.html
http://www.comunidaddetelecentros.net/noticias/567-la-get-online-week-
se-cierra-con-gran-exito-de-participacion
- Making of a video clip summarising the activities of GOW Guadalinfo.
https://www.youtube.com/watch?v=jawe5R7jdSU&feature=youtu.be
- Resources of the “MoreThanGamers Experience”, resources of
Guadalinfo Centre Maracena, resources of “Digital Professions Day” in
Córdoba.
- Making of second video clip on GOW activities at PunTIC.
https://www.youtube.com/watch?v=tA45S0U8nTg&feature=youtu.b
e
Summary of Impact:
- Documents retrieved with GOW’s tag, based on hashtag following:
#GOW14, #GOW14ES and #prodigitales, at Cosmos.
- 710 documents have been retrieved relating GOW and Guadalinfo.
- As regards GOW’s reach, TweetReach shows an estimated reach of
160,000 impressions, i.e. chances of having been displayed in the
timeline of the over 50,000 profiles it is likely to have reached.

10. - As for visits to entries published in Guadalinfo’s blog:
o Get Online Week, digital competences: 509 visits.
o Lead Your Future, open doors day on digital professions: 489
visits.
o Get Online Week, What are digital competences?: 90 visits.
o Digital Professions: the MoreThanGames Experience: 71 visits.
o Digital Competences of 21st-century European Citizens: 41
visits.
o 21 Digital Competences for Forthcoming Europe: 42 visits.
o GOW tag: 70 visits.
Press Dossier:
- Links to websites where press releases and items have been published
and sent with GOW contents.
http://www.comunidaddetelecentros.net/noticias/567-la-get-online-week-
se-cierra-con-gran-exito-de-participacion
http://www.red.es/redes/sala-de-prensa/centro-de-documentacion?
page=0%2C1
http://www.comunidaddetelecentros.net/noticias/565-jornada-puertas-
abiertas-profesionales-digitales

11. http://competenciasdigitalestc.wordpress.com/
http://www.cibersur.com/portada/015386/contenidos/digitales/protag
onistas/universidad/cordoba
http://www.timepyme.eu/web/jcyl/TimePyme/pt/Plantilla100DetalleFee
d/1284172351112/Noticia/1284313330870/Comunicacion
http://www.mujerextremadura.es/noticias/actualidad/1889-los-telecentros-
promoveran-el-empleo-juvenil-y-la-acreditacion-de-las-competencias-
digitales-en-la-get-online-week-de-espana.html
http://niagarank.es/informatica/1395318667213
http://comunidad.telecentre.org/profiles/blogs/en-hu-scar-granada-andaluc-
a-espa-a-tambi-n-celebramos-la-get
http://www.regiondigital.com/noticias/tecnologia/208260-
los-telecentros-promoveran-el-empleo-juvenil-y-la-acreditacion-
de-las-competencias-digitales-en-la-get-online-
week-de-espana.html
Twitter Picture Dossier:

15. Picture album created by telecentre in Asturias.
https://picasaweb.google.com/lh/sredir?uname=10671957130728242
9797&target=ALBUM&id=5995430976998991537&authkey=Gv1sRgC
OK-xtXG89TJ8gE&feat=email
More pictures will
be uploaded to
Telecentre Europe’s
website.

16. GOW interviews:
Roberto Elizabeth Manuel
WHAT OTHER ACTIVITIES HAVE YOU ATTENDED?
Roberto Elizabeth Manuel
‘Get Google Certified!’ Taller ‘Mejora tu curriculum y
‘Move your CV in LinkedIn’
Taller ‘Mejora tu curriculum y
‘Move your CV in LinkedIn’
WHAT IS YOUR OPINION ON THE TRAINING CONTENT, DURATION, QUALITY
AND KNOWLEDGE OF TRAINING STAFF?
Roberto Elizabeth Manuel
The contents of the ‘Get
Google Certified!’ are well
oriented. The work of the
trainer has been OK – he is
skilled and has the required
knowledge.
El Taller ‘Improve your CV in
one hour and promote it in
LinkedIn!’ has been very
satisfactory, and the trainer was
very friendly and skilled.
The contents of the ‘Improve
your CV in one hour and
promote it in LinkedIn!’
workshop has been very
complete and the quality of the
trainer was very good.
However, the workshop was too
short and maybe one hour more
would have been necessary.
TO WHAT EXTENT DO YOU THINK THAT ATTENDING THIS ACTIVITY CAN
HELP YOU IN YOUR SEARCH FOR EMPLOYMENT?
Roberto Elizabeth Manuel
Learning new disciplines and
acquiring new knowledge is
always beneficial when looking
for a job.
Attending this type of activities
helps me find information and
new places where to look for jof
offers. Companies today use the
Intenet and these web pages to
launch staff recruitment
processes.
Mi CV was very limited, and
this workshop has taught me
new ways to contact companies.
DO YOU THINK THE ACTIVITY CAN HELP YOU IMPROVE YOUR SKILLS AND
YOUR CV TO SEEK EMPLOYMENT?
Roberto Elizabeth Manuel
I hope so! Logically, having an
official certificate and
Of course! My CV will be more Yes, a lot. Any help is welcome
to complete your CV and foster

17. including it in your CV is
always good to supplement
your knowledge and
experience.
easily accessed by companies. any job-seeking process.
WHAT IS YOUR OPINION ON THE SERVICES AND ACTIVITIES ORGANISED BY
‘CIBERCENTRO DE TUDELA’?
Roberto Elizabeth Manuel
Suitable and with good
objectives. Cibercentro de
Tudela organises may courses
and activities in the region to
promote the use of new
technologies.
The work of Telecentro de
Tudela is very interesting and
necessary – they offer activities
and tools for everyone.
I would rate it with a 10. I have
been attending this Telecentre
for 9 years and can personally
say that they have organised
hundreds of really interesting
activities.
GOW Video Summary:
https://www.youtube.com/watch?v=jawe5R7jdSU&feature=youtu.be
https://www.youtube.com/watch?v=tA45S0U8nTg&feature=youtu.b
e
Teb participates at the GOW 2014!