Why Blogs Matter

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An overview of the Courier-Post's blog publishing effort, and why blogs are important to the future of newspaper websites

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  • Typewriters had been invented and reinvented in various forms throughout the 1800s, and even as early as 1714. The Hansen Writing Ball was one of the most innovative approaches in the mid-1800s, yet it still suffered from the same problem as its predecessors: The keys jammed and the awkward layout meant it took longer to type than to write by hand.
  • Christopher Sholes, a Milwaukee newspaper editor, attempted to invent several things: a machine for typesetting (following a strike by compositors at his printing press), a machine for numbering pages in books, and what was then called a “literary piano,” a kind of typewriter with black and white keys. On his first model, his \"ABC\" key arrangement caused the keys to jam when the typist worked quickly.

    Sholes didn't know how to keep the keys from sticking, so his solution was to keep the typist from typing too fast.

    It was only when he gave one of his devices to stenographers, who subjected them to unsparing tests, that he realized how big a problem this was. So he did this using a study of letter-pair frequency prepared by educator Amos Densmore, brother of James Densmore, who was Sholes' chief financial backer. The QWERTY keyboard itself was determined by the existing mechanical linkages of the typebars inside the machine to the keys on the outside.
  • By splitting up commonly used letter combinations, Sholes solved the jamming problem caused by the slow method of recovering from a keystroke: weights, not springs, returned all parts to the \"rest\" position. This single innovation helped spur the widespread adoption of the typewriter for the next hundred years.

    All about efficiency

    Analogy to Yahoo/Google -- both indexes of sites, but Google was far more efficient.
  • Short for weblog, the term blog refers to a webpage with dated entries, usually organized in reverse chronological order.

    0 blogs in 1994; 200,000 in 2002; 35 million in 2006; 70 million in 2007
  • Short for weblog, the term blog refers to a webpage with dated entries, usually organized in reverse chronological order.

    0 blogs in 1994; 200,000 in 2002; 35 million in 2006; 70 million in 2007
  • Short for weblog, the term blog refers to a webpage with dated entries, usually organized in reverse chronological order.

    0 blogs in 1994; 200,000 in 2002; 35 million in 2006; 70 million in 2007
  • Blogger and LiveJournal: Created in 1999
    Movable Type: 2001
    WordPress: Open-source software project started in 2003 as an offshoot of B2/cafelog; quickly became most popular in 2004 after Movable Type changed its licensing and began charging.
  • Blogger and LiveJournal: Created in 1999
    Movable Type: 2001
    WordPress: Open-source software project started in 2003 as an offshoot of B2/cafelog; quickly became most popular in 2004 after Movable Type changed its licensing and began charging.
  • Blogger and LiveJournal: Created in 1999
    Movable Type: 2001
    WordPress: Open-source software project started in 2003 as an offshoot of B2/cafelog; quickly became most popular in 2004 after Movable Type changed its licensing and began charging.
  • Blogger and LiveJournal: Created in 1999
    Movable Type: 2001
    WordPress: Open-source software project started in 2003 as an offshoot of B2/cafelog; quickly became most popular in 2004 after Movable Type changed its licensing and began charging.
  • Blogger and LiveJournal: Created in 1999
    Movable Type: 2001
    WordPress: Open-source software project started in 2003 as an offshoot of B2/cafelog; quickly became most popular in 2004 after Movable Type changed its licensing and began charging.
  • These are just a few popular sites for media professionals
    Can you pick out the blog from this mix?
    They all are
    The point: Not all blogs look the same, or have the conventional design scheme
    Blogs can be wildly successful publishing models unto themselves
  • These are just a few popular sites for media professionals
    Can you pick out the blog from this mix?
    They all are
    The point: Not all blogs look the same, or have the conventional design scheme
    Blogs can be wildly successful publishing models unto themselves
  • These are just a few popular sites for media professionals
    Can you pick out the blog from this mix?
    They all are
    The point: Not all blogs look the same, or have the conventional design scheme
    Blogs can be wildly successful publishing models unto themselves
  • These are just a few popular sites for media professionals
    Can you pick out the blog from this mix?
    They all are
    The point: Not all blogs look the same, or have the conventional design scheme
    Blogs can be wildly successful publishing models unto themselves




  • Just a handful of the media outlets using WordPress for their blogs: CNN, People, Time, Fox News, the NY Times, the Wall Street Journal

    Don’t need to tell you how big blog publishing has become.
  • Just a handful of the media outlets using WordPress for their blogs: CNN, People, Time, Fox News, the NY Times, the Wall Street Journal

    Don’t need to tell you how big blog publishing has become.
  • Just a handful of the media outlets using WordPress for their blogs: CNN, People, Time, Fox News, the NY Times, the Wall Street Journal

    Don’t need to tell you how big blog publishing has become.
  • Just a handful of the media outlets using WordPress for their blogs: CNN, People, Time, Fox News, the NY Times, the Wall Street Journal

    Don’t need to tell you how big blog publishing has become.
  • Just a handful of the media outlets using WordPress for their blogs: CNN, People, Time, Fox News, the NY Times, the Wall Street Journal

    Don’t need to tell you how big blog publishing has become.
  • Just a handful of the media outlets using WordPress for their blogs: CNN, People, Time, Fox News, the NY Times, the Wall Street Journal

    Don’t need to tell you how big blog publishing has become.
  • Just a handful of the media outlets using WordPress for their blogs: CNN, People, Time, Fox News, the NY Times, the Wall Street Journal

    Don’t need to tell you how big blog publishing has become.





  • Little dude logo created to help give blogs better branding, visual consistency, and fun playful image
  • Little dude logo created to help give blogs better branding, visual consistency, and fun playful image
  • Little dude logo created to help give blogs better branding, visual consistency, and fun playful image
  • Little dude logo created to help give blogs better branding, visual consistency, and fun playful image
  • Little dude logo created to help give blogs better branding, visual consistency, and fun playful image
  • Little dude logo created to help give blogs better branding, visual consistency, and fun playful image
  • Little dude logo created to help give blogs better branding, visual consistency, and fun playful image
  • Little dude logo created to help give blogs better branding, visual consistency, and fun playful image
  • Little dude logo created to help give blogs better branding, visual consistency, and fun playful image
  • Flyer Files: hasn’t been updated since January 22
    Fish Head & Into the Outside: Most frequently updated
    Half of these are authored by non-beat reporters


























































  • Headlines: we’re in the newspaper business, after all
    Infrequently updated blogs: Not all bad, but also not a way to grow traffic
    Comments: Expected that the blogger will respond
    Tags: to keep search engines happy
    cutting and pasting: Laziest kind of blogging around

    Yankees blog: close to 2 million page views per month; Business in the burbs: aprox 1,000
  • Headlines: we’re in the newspaper business, after all
    Infrequently updated blogs: Not all bad, but also not a way to grow traffic
    Comments: Expected that the blogger will respond
    Tags: to keep search engines happy
    cutting and pasting: Laziest kind of blogging around

    Yankees blog: close to 2 million page views per month; Business in the burbs: aprox 1,000
  • Headlines: we’re in the newspaper business, after all
    Infrequently updated blogs: Not all bad, but also not a way to grow traffic
    Comments: Expected that the blogger will respond
    Tags: to keep search engines happy
    cutting and pasting: Laziest kind of blogging around

    Yankees blog: close to 2 million page views per month; Business in the burbs: aprox 1,000
  • Headlines: we’re in the newspaper business, after all
    Infrequently updated blogs: Not all bad, but also not a way to grow traffic
    Comments: Expected that the blogger will respond
    Tags: to keep search engines happy
    cutting and pasting: Laziest kind of blogging around

    Yankees blog: close to 2 million page views per month; Business in the burbs: aprox 1,000
  • Headlines: we’re in the newspaper business, after all
    Infrequently updated blogs: Not all bad, but also not a way to grow traffic
    Comments: Expected that the blogger will respond
    Tags: to keep search engines happy
    cutting and pasting: Laziest kind of blogging around

    Yankees blog: close to 2 million page views per month; Business in the burbs: aprox 1,000
  • Headlines: we’re in the newspaper business, after all
    Infrequently updated blogs: Not all bad, but also not a way to grow traffic
    Comments: Expected that the blogger will respond
    Tags: to keep search engines happy
    cutting and pasting: Laziest kind of blogging around

    Yankees blog: close to 2 million page views per month; Business in the burbs: aprox 1,000
  • Headlines: we’re in the newspaper business, after all
    Infrequently updated blogs: Not all bad, but also not a way to grow traffic
    Comments: Expected that the blogger will respond
    Tags: to keep search engines happy
    cutting and pasting: Laziest kind of blogging around

    Yankees blog: close to 2 million page views per month; Business in the burbs: aprox 1,000
  • Headlines: we’re in the newspaper business, after all
    Infrequently updated blogs: Not all bad, but also not a way to grow traffic
    Comments: Expected that the blogger will respond
    Tags: to keep search engines happy
    cutting and pasting: Laziest kind of blogging around

    Yankees blog: close to 2 million page views per month; Business in the burbs: aprox 1,000
  • Headlines: we’re in the newspaper business, after all
    Infrequently updated blogs: Not all bad, but also not a way to grow traffic
    Comments: Expected that the blogger will respond
    Tags: to keep search engines happy
    cutting and pasting: Laziest kind of blogging around

    Yankees blog: close to 2 million page views per month; Business in the burbs: aprox 1,000
  • Headlines: we’re in the newspaper business, after all
    Infrequently updated blogs: Not all bad, but also not a way to grow traffic
    Comments: Expected that the blogger will respond
    Tags: to keep search engines happy
    cutting and pasting: Laziest kind of blogging around

    Yankees blog: close to 2 million page views per month; Business in the burbs: aprox 1,000
  • Headlines: we’re in the newspaper business, after all
    Infrequently updated blogs: Not all bad, but also not a way to grow traffic
    Comments: Expected that the blogger will respond
    Tags: to keep search engines happy
    cutting and pasting: Laziest kind of blogging around

    Yankees blog: close to 2 million page views per month; Business in the burbs: aprox 1,000
  • Headlines: we’re in the newspaper business, after all
    Infrequently updated blogs: Not all bad, but also not a way to grow traffic
    Comments: Expected that the blogger will respond
    Tags: to keep search engines happy
    cutting and pasting: Laziest kind of blogging around

    Yankees blog: close to 2 million page views per month; Business in the burbs: aprox 1,000
  • Headlines: we’re in the newspaper business, after all
    Infrequently updated blogs: Not all bad, but also not a way to grow traffic
    Comments: Expected that the blogger will respond
    Tags: to keep search engines happy
    cutting and pasting: Laziest kind of blogging around

    Yankees blog: close to 2 million page views per month; Business in the burbs: aprox 1,000
  • Headlines: we’re in the newspaper business, after all
    Infrequently updated blogs: Not all bad, but also not a way to grow traffic
    Comments: Expected that the blogger will respond
    Tags: to keep search engines happy
    cutting and pasting: Laziest kind of blogging around

    Yankees blog: close to 2 million page views per month; Business in the burbs: aprox 1,000






  • Why Blogs Matter

    1. 1. Thursday, February 26, 2009
    2. 2. WHY BLOGS MATTER Thursday, February 26, 2009
    3. 3. WHY BLOGS MATTER (Hint: It all begins with QWERTY) Thursday, February 26, 2009
    4. 4. HANSEN WRITING BALL, 1865 Thursday, February 26, 2009
    5. 5. HANSEN WRITING BALL, 1865 The first commercially produced typewriter Thursday, February 26, 2009
    6. 6. SHOLES TYPEWRITER, 1873 Thursday, February 26, 2009
    7. 7. SHOLES TYPEWRITER, 1873 The first commercially successful typewriter, featuring the first QWERTY keyboard layout Thursday, February 26, 2009
    8. 8. Thursday, February 26, 2009
    9. 9. Thursday, February 26, 2009
    10. 10. Thursday, February 26, 2009
    11. 11. Thursday, February 26, 2009
    12. 12. Invented circa 1994 Thursday, February 26, 2009
    13. 13. Invented circa 1994 THE QWERTY OF WEB PUBLISHING Thursday, February 26, 2009
    14. 14. Thursday, February 26, 2009
    15. 15. Thursday, February 26, 2009
    16. 16. Thursday, February 26, 2009
    17. 17. Thursday, February 26, 2009
    18. 18. BLOGGER, MOVABLE TYPE, WORDPRESS Thursday, February 26, 2009
    19. 19. BLOGGER, MOVABLE TYPE, WORDPRESS Content Management Systems for Dummies Thursday, February 26, 2009
    20. 20. Thursday, February 26, 2009
    21. 21. Thursday, February 26, 2009
    22. 22. Thursday, February 26, 2009
    23. 23. Thursday, February 26, 2009
    24. 24. Thursday, February 26, 2009
    25. 25. WHY WORDPRESS? Thursday, February 26, 2009
    26. 26. WHY WORDPRESS? Best-in-class UI with the ability to easily embed photos, • video, audio Thursday, February 26, 2009
    27. 27. WHY WORDPRESS? Best-in-class UI with the ability to easily embed photos, • video, audio Open-source software with one of the largest developer • communities on the web Thursday, February 26, 2009
    28. 28. WHY WORDPRESS? Best-in-class UI with the ability to easily embed photos, • video, audio Open-source software with one of the largest developer • communities on the web Robust library of plugins and widgets, including • everything from podcasts to polls Thursday, February 26, 2009
    29. 29. WHY WORDPRESS? Best-in-class UI with the ability to easily embed photos, • video, audio Open-source software with one of the largest developer • communities on the web Robust library of plugins and widgets, including • everything from podcasts to polls Search-engine friendly architecture, with • comprehensive RSS integration Thursday, February 26, 2009
    30. 30. WHO BLOGS ON WORDPRESS? Thursday, February 26, 2009
    31. 31. WHO BLOGS ON WORDPRESS? Thursday, February 26, 2009
    32. 32. OUR INSPIRATION Thursday, February 26, 2009
    33. 33. OUR INSPIRATION The New York Times Blogs Thursday, February 26, 2009
    34. 34. OUR INSPIRATION The New York Times Blogs Thursday, February 26, 2009
    35. 35. OUR INSPIRATION The New York Times Blogs Thursday, February 26, 2009
    36. 36. COURIER-POST BLOGS Thursday, February 26, 2009
    37. 37. Total Number of Blogs 30 23 15 8 0 September 2008 October 2008 November 2008 December 2008 January 2009 February 2009 COURIER-POST BLOGS Thursday, February 26, 2009
    38. 38. C-P BLOG FAMILY Thursday, February 26, 2009
    39. 39. C-P BLOG FAMILY New logo concept introduced in December Thursday, February 26, 2009
    40. 40. TOP C-P BLOGS 1. Varsity Insider 2. Fish Head 3. Into the Outside 4. World of Warcraft Wanderings 5. MoJo DoJo 6. Flyer Files Thursday, February 26, 2009
    41. 41. COURIER-POST BLOG TRAFFIC Thursday, February 26, 2009
    42. 42. October 2008 November 2008 December 2008 January 2009 COURIER-POST BLOG TRAFFIC Page views per month since launch Thursday, February 26, 2009
    43. 43. October 2008 November 2008 December 2008 January 2009 COURIER-POST BLOG TRAFFIC Page views per month since launch Source: Omniture/SiteCatalyst Thursday, February 26, 2009
    44. 44. October 2008 November 2008 December 2008 January 2009 36,000 27,000 18,000 9,000 0 2008 COURIER-POST BLOG TRAFFIC Page views per month since launch Source: Omniture/SiteCatalyst Thursday, February 26, 2009
    45. 45. Thursday, February 26, 2009
    46. 46. The Daily Journal Daily Record MyCentralJersey APP.com Courier-Post 300,000 225,000 150,000 75,000 0 October November December January GANNETT NEW JERSEY Source: Omniture/SiteCatalyst Thursday, February 26, 2009
    47. 47. The Daily Journal Daily Record MyCentralJersey APP.com Courier-Post 300,000 225,000 150,000 75,000 0 October November December January GANNETT NEW JERSEY Source: Omniture/SiteCatalyst Thursday, February 26, 2009
    48. 48. The Daily Journal Daily Record MyCentralJersey APP.com Courier-Post 300,000 225,000 150,000 75,000 0 October November December January GANNETT NEW JERSEY Source: Omniture/SiteCatalyst Thursday, February 26, 2009
    49. 49. Thursday, February 26, 2009
    50. 50. ROOM FOR GROWTH Thursday, February 26, 2009
    51. 51. BLOG TYPES Thursday, February 26, 2009
    52. 52. BLOG TYPES • Link Aggregator • Diary/Journal • Reporter Notebook Thursday, February 26, 2009
    53. 53. BLOG TYPES • Link Aggregator • Diary/Journal • Reporter Notebook Thursday, February 26, 2009
    54. 54. BLOG TYPES • Link Aggregator • Diary/Journal • Reporter Notebook Thursday, February 26, 2009
    55. 55. BLOG TYPES • Link Aggregator • Diary/Journal • Reporter Notebook Thursday, February 26, 2009
    56. 56. Thursday, February 26, 2009
    57. 57. THE BEST NEWSPAPER BLOGS ARE ALL THREE Thursday, February 26, 2009
    58. 58. VOCAB LESSON Thursday, February 26, 2009
    59. 59. VOCAB LESSON POST: A time-stamped entry written by the blog author • Thursday, February 26, 2009
    60. 60. VOCAB LESSON POST: A time-stamped entry written by the blog author • COMMENT: A response by a reader to a post • (or other comment already made on a post) Thursday, February 26, 2009
    61. 61. VOCAB LESSON POST: A time-stamped entry written by the blog author • COMMENT: A response by a reader to a post • (or other comment already made on a post) RSS (Really Simple Syndication): A stripped-down feed of • blog content that users and other sites can subscribe to Thursday, February 26, 2009
    62. 62. VOCAB LESSON POST: A time-stamped entry written by the blog author • COMMENT: A response by a reader to a post • (or other comment already made on a post) RSS (Really Simple Syndication): A stripped-down feed of • blog content that users and other sites can subscribe to TRACKBACK: A notification that another website • or blog has linked to a specific post Thursday, February 26, 2009
    63. 63. VOCAB LESSON POST: A time-stamped entry written by the blog author • COMMENT: A response by a reader to a post • (or other comment already made on a post) RSS (Really Simple Syndication): A stripped-down feed of • blog content that users and other sites can subscribe to TRACKBACK: A notification that another website • or blog has linked to a specific post SOCIAL BOOKMARK: A way to share blog posts using popular • social networking services like Facebook, Digg, and Yahoo Buzz Thursday, February 26, 2009
    64. 64. ANATOMY OF A GOOD BLOG Thursday, February 26, 2009
    65. 65. ANATOMY OF A GOOD BLOG Thursday, February 26, 2009
    66. 66. ANATOMY OF A GOOD BLOG Clear and concise topic • Thursday, February 26, 2009
    67. 67. ANATOMY OF A GOOD BLOG Clear and concise topic • 5+ posts per day • Thursday, February 26, 2009
    68. 68. ANATOMY OF A GOOD BLOG Clear and concise topic • 5+ posts per day • Lively comments with author • responses Thursday, February 26, 2009
    69. 69. ANATOMY OF A GOOD BLOG Clear and concise topic • 5+ posts per day • Lively comments with author • responses Photos with most posts • Thursday, February 26, 2009
    70. 70. ANATOMY OF A GOOD BLOG Clear and concise topic • 5+ posts per day • Lively comments with author • responses Photos with most posts • Occasional video, audio, and other • multimedia Thursday, February 26, 2009
    71. 71. BLOG DO’S AND DON’TS Thursday, February 26, 2009
    72. 72. BLOG DO’S AND DON’TS Do Thursday, February 26, 2009
    73. 73. BLOG DO’S AND DON’TS Do Use attention-grabbing headlines (“Man Bites Dog”) Thursday, February 26, 2009
    74. 74. BLOG DO’S AND DON’TS Do Use attention-grabbing headlines (“Man Bites Dog”) Post more than once a day Thursday, February 26, 2009
    75. 75. BLOG DO’S AND DON’TS Do Use attention-grabbing headlines (“Man Bites Dog”) Post more than once a day Respond to comments Thursday, February 26, 2009
    76. 76. BLOG DO’S AND DON’TS Do Use attention-grabbing headlines (“Man Bites Dog”) Post more than once a day Respond to comments Add 5 tags to every post Thursday, February 26, 2009
    77. 77. BLOG DO’S AND DON’TS Do Use attention-grabbing headlines (“Man Bites Dog”) Post more than once a day Respond to comments Add 5 tags to every post Tell everyone about your blog Thursday, February 26, 2009
    78. 78. BLOG DO’S AND DON’TS Do Don’t Use attention-grabbing headlines (“Man Bites Dog”) Post more than once a day Respond to comments Add 5 tags to every post Tell everyone about your blog Thursday, February 26, 2009
    79. 79. BLOG DO’S AND DON’TS Do Don’t Use attention-grabbing Cut and paste your story headlines (“Man Bites Dog”) from today’s paper Post more than once a day Respond to comments Add 5 tags to every post Tell everyone about your blog Thursday, February 26, 2009
    80. 80. BLOG DO’S AND DON’TS Do Don’t Use attention-grabbing Cut and paste your story headlines (“Man Bites Dog”) from today’s paper Post more than once a day Post a lengthy quote without any context or spin Respond to comments Add 5 tags to every post Tell everyone about your blog Thursday, February 26, 2009
    81. 81. BLOG DO’S AND DON’TS Do Don’t Use attention-grabbing Cut and paste your story headlines (“Man Bites Dog”) from today’s paper Post more than once a day Post a lengthy quote without any context or spin Respond to comments Strip out all voice or attitude Add 5 tags to every post from your writing Tell everyone about your blog Thursday, February 26, 2009
    82. 82. BLOG DO’S AND DON’TS Do Don’t Use attention-grabbing Cut and paste your story headlines (“Man Bites Dog”) from today’s paper Post more than once a day Post a lengthy quote without any context or spin Respond to comments Strip out all voice or attitude Add 5 tags to every post from your writing Tell everyone about your blog Let your blog go fallow Thursday, February 26, 2009
    83. 83. BLOG DO’S AND DON’TS Do Don’t Use attention-grabbing Cut and paste your story headlines (“Man Bites Dog”) from today’s paper Post more than once a day Post a lengthy quote without any context or spin Respond to comments Strip out all voice or attitude Add 5 tags to every post from your writing Tell everyone about your blog Let your blog go fallow Thursday, February 26, 2009
    84. 84. BLOG DO’S AND DON’TS Do Don’t Use attention-grabbing Cut and paste your story headlines (“Man Bites Dog”) from today’s paper Post more than once a day Post a lengthy quote without any context or spin Respond to comments Strip out all voice or attitude Add 5 tags to every post from your writing Tell everyone about your blog Let your blog go fallow Thursday, February 26, 2009
    85. 85. BLOG DO’S AND DON’TS Do Don’t Use attention-grabbing Cut and paste your story headlines (“Man Bites Dog”) from today’s paper Post more than once a day Post a lengthy quote without any context or spin Respond to comments Strip out all voice or attitude Add 5 tags to every post from your writing Tell everyone about your blog Let your blog go fallow Thursday, February 26, 2009
    86. 86. BIONIC BLOGGING Thursday, February 26, 2009
    87. 87. BIONIC BLOGGING CoverItLive For live blogging events and hosting interactive chats Already being used by Varsity Insider Thursday, February 26, 2009
    88. 88. BIONIC BLOGGING CoverItLive For live blogging events and hosting interactive chats Already being used by Varsity Insider Thursday, February 26, 2009
    89. 89. BIONIC BLOGGING Thursday, February 26, 2009
    90. 90. BIONIC BLOGGING Podcasts Regularly scheduled audio or video episodes that can be subscribed to and downloaded onto an iPod or other similar digital device Already being used by Into the Inside, Eagle Perch, and The Skinny Thursday, February 26, 2009
    91. 91. BIONIC BLOGGING Podcasts Regularly scheduled audio or video episodes that can be subscribed to and downloaded onto an iPod or other similar digital device Already being used by Into the Inside, Eagle Perch, and The Skinny Thursday, February 26, 2009
    92. 92. BIONIC BLOGGING Thursday, February 26, 2009
    93. 93. BIONIC BLOGGING Event-Specific Blogs An alternative to time- consuming custom section fronts Tested out with Black Friday Blog concept Thursday, February 26, 2009
    94. 94. BIONIC BLOGGING Event-Specific Blogs An alternative to time- consuming custom section fronts Tested out with Black Friday Blog concept Thursday, February 26, 2009
    95. 95. THE GOAL Thursday, February 26, 2009
    96. 96. THE GOAL 20% 80% Traditional News Content Blog Content Thursday, February 26, 2009
    97. 97. WHERE WE ARE NOW Traditional News Content Blog Content Thursday, February 26, 2009
    98. 98. WHERE WE ARE NOW 1% 99% Traditional News Content Blog Content Thursday, February 26, 2009
    99. 99. Thursday, February 26, 2009
    100. 100. WHY 20%? Thursday, February 26, 2009
    101. 101. WHY 20%? 20% 80% nytimes.com blogs.nytimes.com Source: Compete.com Thursday, February 26, 2009
    102. 102. WHY 20%? 20% 24% 76% 80% nytimes.com blogs.nytimes.com lohud.com lohudblogs.com Traffic measured in unique visitors Source: Compete.com Thursday, February 26, 2009
    103. 103. BEEFING UP OUR BLOGS 5 things editors can do to help grow our blog program Thursday, February 26, 2009
    104. 104. BEEFING UP OUR BLOGS 5 things editors can do to help grow our blog program 1. Read your reporters’ blog(s) and leave a comment 2. Promote the blogs in print 3. Feature the blogs in the carousel, and in the sidebar of online articles 4. Reverse publish from the blogs to one (or more) print products 5. Encourage experimentation (live video, live blogging, regular features) 6. Scout out the competition Thursday, February 26, 2009
    105. 105. PROMOTING THE BLOGS IN PRINT Thursday, February 26, 2009
    106. 106. PROMOTING THE BLOGS IN PRINT Thursday, February 26, 2009
    107. 107. REVERSE PUBLISHING Thursday, February 26, 2009
    108. 108. REVERSE PUBLISHING Thursday, February 26, 2009
    109. 109. HIGHLIGHTING THE BLOGS ONLINE Thursday, February 26, 2009
    110. 110. HIGHLIGHTING THE BLOGS ONLINE Thursday, February 26, 2009
    111. 111. HIGHLIGHTING THE BLOGS ONLINE Thursday, February 26, 2009
    112. 112. Thursday, February 26, 2009
    113. 113. “RELATED BLOG CONTENT” Thursday, February 26, 2009
    114. 114. “RELATED BLOG CONTENT” Adding the blogs to article page sidebars Thursday, February 26, 2009
    115. 115. “RELATED BLOG CONTENT” Adding the blogs to article page sidebars Thursday, February 26, 2009
    116. 116. “RELATED BLOG CONTENT” Adding the blogs to article page sidebars Thursday, February 26, 2009
    117. 117. SCOUTING THE COMPETITION Thursday, February 26, 2009
    118. 118. SCOUTING THE COMPETITION Local Blogs That Work Thursday, February 26, 2009
    119. 119. SCOUTING THE COMPETITION Local Blogs That Work Philebrity.com Phawker.com Attytood.com Beerleaguer.typepad.com BleedingGreenNation.com Thursday, February 26, 2009
    120. 120. Thursday, February 26, 2009
    121. 121. EMBRACE QWERTY Thursday, February 26, 2009

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