#LeanStartupMachine# @techyizuFriday, June 29, 12
SOMETHING IS                      FUNDAMENTALLY                          WRONGFriday, June 29, 12
Friday, June 29, 12
Friday, June 29, 12
Why do startups fail?Friday, June 29, 12
Big Idea #1                          The vast majority of startups fail                            NOT because they couldn...
Why do startups succeed?Friday, June 29, 12
Big Idea #2                           “The vast majority of                           [successful] startups               ...
FAILURE                      The Secret to SuccessFriday, June 29, 12
Question Your Assumptions                        Human brain is wired to                              assume              ...
Get Out of the Building                            &                     Talk to People                      走出办公楼,       ...
GOOBing is HARDFriday, June 29, 12
WHAT’S AN MVP?                        MVP是什麽?Friday, June 29, 12
Definition                      The minimum amount of                      effort you have to exert to                     ...
MVP = EXPERIMENT                      MVP = 最小可行产品Friday, June 29, 12
MVP Explained                      1. MVP = EXPERIMENT                      2. Test your riskiest assumption              ...
可行性                           风险                      已知         未知Friday, June 29, 12
MVP Stages                      1. Problem Exploration                      问题探索                      2. Product Pitch    ...
MVP Stages                      1.Problem Exploration 问题探索:                        exists? who?                      2.Pro...
Find Early Adopters                      早期采纳者:                      “FOAMING AT THE MOUTH”                      1. Have t...
3-POINT INTERVIEW                  1. Has [insert specific problem] been a                      problem for you? (context) ...
remember...                      OBJECTIVE:                        LearnFriday, June 29, 12
Validation Canvas                      •   Canvas is a communication tool                      •   5-7 words in black shar...
Canvas Demo                      bit.ly/lsm-canvasvideoFriday, June 29, 12
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Lean Startup Machine Shanghai 2012 - Kick Off Presentation

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The vast majority of startups fail NOT because they couldn’t build a product...

but because nobody wanted the product. 没人要你的产品!

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Lean Startup Machine Shanghai 2012 - Kick Off Presentation

  1. 1. #LeanStartupMachine# @techyizuFriday, June 29, 12
  2. 2. SOMETHING IS FUNDAMENTALLY WRONGFriday, June 29, 12
  3. 3. Friday, June 29, 12
  4. 4. Friday, June 29, 12
  5. 5. Why do startups fail?Friday, June 29, 12
  6. 6. Big Idea #1 The vast majority of startups fail NOT because they couldn’t build a product... but because nobody wanted the product. 没人要你的产品Friday, June 29, 12
  7. 7. Why do startups succeed?Friday, June 29, 12
  8. 8. Big Idea #2 “The vast majority of [successful] startups abandoned their initial plans and learned what would and would not work in the market.” -Clayton Christensen, The Innovator’s DilemmaFriday, June 29, 12
  9. 9. FAILURE The Secret to SuccessFriday, June 29, 12
  10. 10. Question Your Assumptions Human brain is wired to assume Canvas = Think like a ScientistFriday, June 29, 12
  11. 11. Get Out of the Building & Talk to People 走出办公楼, 与客户交流和学习Friday, June 29, 12
  12. 12. GOOBing is HARDFriday, June 29, 12
  13. 13. WHAT’S AN MVP? MVP是什麽?Friday, June 29, 12
  14. 14. Definition The minimum amount of effort you have to exert to complete exactly one turn of the Build-Measure-Learn feedback loop.Friday, June 29, 12
  15. 15. MVP = EXPERIMENT MVP = 最小可行产品Friday, June 29, 12
  16. 16. MVP Explained 1. MVP = EXPERIMENT 2. Test your riskiest assumption 测试风险最高的假设 3. Look for invalidation or currency 获取客户的否定或认可 4. Confirmation Bias & Observer Bias 证实偏误 & 观察者期望效应 5. FAKE ITFriday, June 29, 12
  17. 17. 可行性 风险 已知 未知Friday, June 29, 12
  18. 18. MVP Stages 1. Problem Exploration 问题探索 2. Product Pitch 产品推介 3. Concierge 产品试配Friday, June 29, 12
  19. 19. MVP Stages 1.Problem Exploration 问题探索: exists? who? 2.Product Pitch 产品推介: collect currency 3.Concierge 产品试配: deliver customer experience Stages increase in opportunity cost 机会成本提高Friday, June 29, 12
  20. 20. Find Early Adopters 早期采纳者: “FOAMING AT THE MOUTH” 1. Have the problem 2. Know they have the problem 3. Searched for a solution 4. Hacked their own solution 5. Have budget for a solutionFriday, June 29, 12
  21. 21. 3-POINT INTERVIEW 1. Has [insert specific problem] been a problem for you? (context) 你是否有过【插入问题】? 2. Tell me about the last time you dealt with this problem? (story) 告诉我你上⼀一次有【插入问题】的情况或故事。 3. What’s your ideal solution for this? (solution) 对你来说,解决那个情况的最佳方案是什么?Friday, June 29, 12
  22. 22. remember... OBJECTIVE: LearnFriday, June 29, 12
  23. 23. Validation Canvas • Canvas is a communication tool • 5-7 words in black sharpie • WRITE IN ALL CAPS • Mentors will enforce stronglyFriday, June 29, 12
  24. 24. Canvas Demo bit.ly/lsm-canvasvideoFriday, June 29, 12
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