Lean Startup Machine Shanghai 2012 - Kick Off Presentation
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The vast majority of startups fail NOT because they couldn’t build a product...

The vast majority of startups fail NOT because they couldn’t build a product...

but because nobody wanted the product. 没人要你的产品!

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Lean Startup Machine Shanghai 2012 - Kick Off Presentation Presentation Transcript

  • 1. #LeanStartupMachine# @techyizuFriday, June 29, 12
  • 2. SOMETHING IS FUNDAMENTALLY WRONGFriday, June 29, 12
  • 3. Friday, June 29, 12
  • 4. Friday, June 29, 12
  • 5. Why do startups fail?Friday, June 29, 12
  • 6. Big Idea #1 The vast majority of startups fail NOT because they couldn’t build a product... but because nobody wanted the product. 没人要你的产品Friday, June 29, 12
  • 7. Why do startups succeed?Friday, June 29, 12
  • 8. Big Idea #2 “The vast majority of [successful] startups abandoned their initial plans and learned what would and would not work in the market.” -Clayton Christensen, The Innovator’s DilemmaFriday, June 29, 12
  • 9. FAILURE The Secret to SuccessFriday, June 29, 12
  • 10. Question Your Assumptions Human brain is wired to assume Canvas = Think like a ScientistFriday, June 29, 12
  • 11. Get Out of the Building & Talk to People 走出办公楼, 与客户交流和学习Friday, June 29, 12
  • 12. GOOBing is HARDFriday, June 29, 12
  • 13. WHAT’S AN MVP? MVP是什麽?Friday, June 29, 12
  • 14. Definition The minimum amount of effort you have to exert to complete exactly one turn of the Build-Measure-Learn feedback loop.Friday, June 29, 12
  • 15. MVP = EXPERIMENT MVP = 最小可行产品Friday, June 29, 12
  • 16. MVP Explained 1. MVP = EXPERIMENT 2. Test your riskiest assumption 测试风险最高的假设 3. Look for invalidation or currency 获取客户的否定或认可 4. Confirmation Bias & Observer Bias 证实偏误 & 观察者期望效应 5. FAKE ITFriday, June 29, 12
  • 17. 可行性 风险 已知 未知Friday, June 29, 12
  • 18. MVP Stages 1. Problem Exploration 问题探索 2. Product Pitch 产品推介 3. Concierge 产品试配Friday, June 29, 12
  • 19. MVP Stages 1.Problem Exploration 问题探索: exists? who? 2.Product Pitch 产品推介: collect currency 3.Concierge 产品试配: deliver customer experience Stages increase in opportunity cost 机会成本提高Friday, June 29, 12
  • 20. Find Early Adopters 早期采纳者: “FOAMING AT THE MOUTH” 1. Have the problem 2. Know they have the problem 3. Searched for a solution 4. Hacked their own solution 5. Have budget for a solutionFriday, June 29, 12
  • 21. 3-POINT INTERVIEW 1. Has [insert specific problem] been a problem for you? (context) 你是否有过【插入问题】? 2. Tell me about the last time you dealt with this problem? (story) 告诉我你上⼀一次有【插入问题】的情况或故事。 3. What’s your ideal solution for this? (solution) 对你来说,解决那个情况的最佳方案是什么?Friday, June 29, 12
  • 22. remember... OBJECTIVE: LearnFriday, June 29, 12
  • 23. Validation Canvas • Canvas is a communication tool • 5-7 words in black sharpie • WRITE IN ALL CAPS • Mentors will enforce stronglyFriday, June 29, 12
  • 24. Canvas Demo bit.ly/lsm-canvasvideoFriday, June 29, 12