Social Media Basics @ NWLC 2012 KS

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http://djchuang.com/2012/workshop-slides-from-nwlc-2012-ks/

Technology Design

Social Media Basics:
Top Online Tools to
Connect Your Community

DJ Chuang

[twitter] #nwlc12 [txt]
949-243-7260

top social networks
• Facebook • Tumblr /
WordPress
• Twitter
• Pinterest • YouTube
• Google+
• Instagram

[twitter] #nwlc12 [txt]
949-243-7260

Monthly Unique Visitors (in millions) 2012

YouTube 800

Facebook 750

WordPress 329

Twitter 250

LinkedIn 110

Google+ 65

Tumblr 33

Pinterest
17.8

Instagram
10.2

[twitter] #nwlc12 [txt]
949-243-7260

what it’s all about ?

[twitter] #nwlc12 [txt]
949-243-7260

what it’s all about ?
• people
• communicating personally
• connecting with people by sharing
content and having conversations
• “A social network is worth as much
as its community”

[twitter] #nwlc12 [txt]
949-243-7260
hootsuite.com alt: tweetdeck.com

[twitter] #nwlc12 [txt]
949-243-7260

where do you start ?

• go where the people are
• Facebook and Twitter are most popular
• in your church
• outside your church:
in your community & the world

ﬁsh where the ﬁsh are
[twitter] #nwlc12 [txt]
949-243-7260

where do you start ?

• where the people are
• how you communicate best?
• “own, don’t rent” = web presence
• “ﬁsh where the ﬁsh are” = be social

[twitter] #nwlc12 [txt]
949-243-7260

how much time ?
• average Facebook user = 17.94 minutes/day
(+ 17.55 min/day for Facebook apps)

• average YouTube user = 9.58 minutes/day

• average visit on Twitter = 5.83 minutes/day

• average time on Pinterest = 14.2 minutes

• everyone has 24 hours a day

• we make time for what’s important

• how will you manage it? where will you use it?

[twitter] #nwlc12 [txt]
949-243-7260

what do you say ?
• news
• quotes
• links to articles, photos, audios, videos
• pose an easy question
• reply to @ mentions, thank for RTs

[twitter] #nwlc12 [txt]
949-243-7260

where does your content live ?

• how you communicate best?
• “own, don’t rent”
• establish your web presence

[twitter] #nwlc12 [txt]
949-243-7260

creating & curating content
• focus on a few topics
• at least 1x per week
• invite comments
• share your new post GO
• let your passion come through

[twitter] #nwlc12 [txt]
949-243-7260

what about the others ?
• Facebook • Tumblr /
WordPress
• Twitter
• Pinterest • YouTube
• Google+
• Instagram

[twitter] #nwlc12 [txt]
949-243-7260

connect
DJ Chuang
<djchuang.com>
[email] dj@wlmag.com
[phone] 949-243-7260
[twitter] @djchuang
facebook.com/djchuang

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Social Media Basics @ NWLC 2012 KS

1. Social Media Basics: Top Online Tools to Connect Your Community DJ Chuang

2. [twitter] #nwlc12 [txt] 949-243-7260

3. [twitter] #nwlc12 [txt] 949-243-7260

4. [twitter] #nwlc12 [txt] 949-243-7260 top social networks • Facebook • Tumblr / WordPress • Twitter • Pinterest • YouTube • Google+ • Instagram

5. [twitter] #nwlc12 [txt] 949-243-7260 Monthly Unique Visitors (in millions) 2012 YouTube 800 Facebook 750 WordPress 329 Twitter 250 LinkedIn 110 Google+ 65 Tumblr 33 Pinterest 17.8 Instagram 10.2

6. [twitter] #nwlc12 [txt] 949-243-7260 what it’s all about ?

7. [twitter] #nwlc12 [txt] 949-243-7260 what it’s all about ? • people • communicating personally • connecting with people by sharing content and having conversations • “A social network is worth as much as its community”

10.

11. [twitter] #nwlc12 [txt] 949-243-7260 hootsuite.com alt: tweetdeck.com

12. [twitter] #nwlc12 [txt] 949-243-7260 where do you start ? • go where the people are • Facebook and Twitter are most popular • in your church • outside your church: in your community & the world

13. fish where the fish are [twitter] #nwlc12 [txt] 949-243-7260 where do you start ? • where the people are • how you communicate best? • “own, don’t rent” = web presence • “fish where the fish are” = be social

14. [twitter] #nwlc12 [txt] 949-243-7260 how much time ? • average Facebook user = 17.94 minutes/day (+ 17.55 min/day for Facebook apps) • average YouTube user = 9.58 minutes/day • average visit on Twitter = 5.83 minutes/day • average time on Pinterest = 14.2 minutes • everyone has 24 hours a day • we make time for what’s important • how will you manage it? where will you use it?

15. [twitter] #nwlc12 [txt] 949-243-7260 what do you say ? • news • quotes • links to articles, photos, audios, videos • pose an easy question • reply to @ mentions, thank for RTs

16. [twitter] #nwlc12 [txt] 949-243-7260 where does your content live ? • how you communicate best? • “own, don’t rent” • establish your web presence

17.

18.

19. [twitter] #nwlc12 [txt] 949-243-7260 creating & curating content • focus on a few topics • at least 1x per week • invite comments • share your new post GO • let your passion come through

20. [twitter] #nwlc12 [txt] 949-243-7260

21. [twitter] #nwlc12 [txt] 949-243-7260 what about the others ? • Facebook • Tumblr / WordPress • Twitter • Pinterest • YouTube • Google+ • Instagram

22. [twitter] #nwlc12 [txt] 949-243-7260 connect DJ Chuang <djchuang.com> [email] dj@wlmag.com [phone] 949-243-7260 [twitter] @djchuang facebook.com/djchuang

Editor's Notes

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http://www.ebizmba.com/articles/social-networking-websites\n\nhttp://www.jeffbullas.com/2012/04/23/48-significant-social-media-facts-figures-and-statistics465-plus-7-infographics/\n\nhttp://thesocialskinny.com/100-social-media-statistics-for-2012/\n\nhttp://thesocialskinny.com/100-more-social-media-statistics-for-2012/\n\n\n\n
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http://www.theatlantic.com/technology/archive/2012/07/the-big-digg-lesson-a-social-network-is-worth-precisely-as-much-as-its-community/259770/\n
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http://www.technolog.msnbc.msn.com/technology/technolog/average-youtube-user-watches-five-hours-video-month-122572\nhttp://news.yahoo.com/study-average-person-spends-nearly-eight-hours-month-052806525.html\nhttp://www.faithvillage.com/blogpost/873e16240c63460dad9a23d40b32e34a/do_you_find_yourself_technology_time_wasting_do_these_4_things_now_and_change_that\n
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Social Media Basics @ NWLC 2012 KS

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Editor's Notes