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Managing Your Customers Through The Web
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Presentation to Penton 6/10/2004
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Managing Your Customers Through The Web
1.
managing your customers
through the web Thom Poole – Head of Portal Customer Interaction
2.
managing your customers
through the web Thom Poole – Head of Portal Customer Interaction: 6 th October 2004
3.
4.
5.
6.
7.
8.
9.
10.
11.
asymmetric information flow
Spremann, 2001 2 – relationships – who wants them?
12.
13.
who benefits from
it? 2 – relationships – who wants them?
14.
15.
16.
the trust value
chain 3 – trust as a management tool The Trust-focused Value Chain - © Poole 2003 Adapted from Michael Porter’s Value Chain model, 1983.
17.
trust lifecycle trust
0 time 3 – trust as a management tool
18.
19.
20.
why are we
doing this again? 3 – trust as a management tool
21.
get your nose
in front – everyone else is trying to do the same 3 – trust as a management tool
22.
23.
24.
25.
26.
27.
28.
29.
30.
31.