This presentation is to give you the brief background of Intellectual Property RIghts (IPR) and help you understand them.

3. 1800’s: The Old School IP

4. 1900’s IP: Coca-Cola’s IP

6. Patent submission for the classic Coca-Cola Bottle The prototype sketch for the original shape of the 'hobbleskirt bottle' was inspired by an illustration of a cocoa bean from the 1913 edition of Encyclopedia Britannica. The vertical grooves were used to create the distinctive contours which distinguish the bottle from its all of it's counterparts. (http://www.digitaldeliftp.com/LookAround/advertspot_cocacola9.htm)

7. Copyrighted Expression: Coke’s Advertisements Coke’s 1971 Advertising Campaign Song I'd like to buy the world a home And furnish it with love Grow apple trees and honey bees And snow white turtle doves (Chorus) I'd like to teach the world to sing In perfect harmony I'd like to buy the world a Coke And keep it company That's the real thing (Repeat Chorus) (Chorus 2) What the world wants today Is the real thing (Repeat Chorus 2)

8. Here is a link to a video with the Open Happiness song: http://www.adweek.com/aw/content_display/news/agency/e3iedade07084ff11598b68d28cd9aad55d

22. Theories Underlying IP Laws The goal of society is the “greatest happiness for the greatest number” Utilitarian/Economic Incentive Perspective Jeremy Bentham Judge Richard Posner

23. Article 1, Section 8, Clause 8 of the U.S. Constitution authorizes Congress