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- 1. | social media in alumni relations Merge | A Digital Strategy Agency
- 2. WHAT’S ON THE AGENDA Intro What are Your Neighbors Doing? Audience is King...and Content is a Constitutional Monarchy Don’t Over-think the Channels Main Take-A-Ways Questions Merge | A Digital Strategy Agency
- 3. WHAT ARE YOUR NEIGHBORS DOING? Merge | A Digital Strategy Agency
- 4. AUDIENCE IS KING... @ EMAIL WEBSITE.COM AUDIENCE Merge | A Digital Strategy Agency
- 5. AUDIENCE IS KING... You can’t control where they consume Great stories will be universally accepted Steal content from all corners of the University Merge | A Digital Strategy Agency
- 6. AUDIENCE IS KING... Merge | A Digital Strategy Agency
- 7. AUDIENCE IS KING... Merge | A Digital Strategy Agency
- 8. AUDIENCE IS KING... EVENTS NEWS UNIVERSITY FACULTY STUDENTS ATHLETICS 312% IMPROVED OPEN RATE + 52% CLICK-THRU RATE Merge | A Digital Strategy Agency
- 9. CONTENT IS A CONSTITUTIONAL MONARCHY WEBSITE.CO Merge | A Digital Strategy Agency
- 10. CONTENT IS A CONSTITUTIONAL MONARCHY Merge | A Digital Strategy Agency
- 11. CONTENT IS A CONSTITUTIONAL MONARCHY Merge | A Digital Strategy Agency
- 12. CONTENT IS A CONSTITUTIONAL MONARCHY Merge | A Digital Strategy Agency
- 13. DON’T OVER-THINK THE CHANNELS @ EMAIL WEBSITE.COM AUDIENCE Merge | A Digital Strategy Agency
- 14. DON’T OVER-THINK THE CHANNELS Define the purpose of each social channel It’s ok to share the same stories on multiple channels You probably don’t need your own social network Mix in transactional content Merge | A Digital Strategy Agency
- 15. DON’T OVER-THINK THE CHANNELS Merge | A Digital Strategy Agency
- 16. DON’T OVER-THINK THE CHANNELS Merge | A Digital Strategy Agency
- 17. DON’T OVER-THINK THE CHANNELS Merge | A Digital Strategy Agency
- 18. DON’T OVER-THINK THE CHANNELS Merge | A Digital Strategy Agency
- 19. MAIN TAKE-A-WAYS It’s OK that you can’t control consumption Keep your channels to a minimum Steal (gather) content from everyone, share Don’t build the new Facebook Merge | A Digital Strategy Agency
- 20. QUESTIONS Merge | A Digital Strategy Agency
- 21. STAY IN TOUCH mergeweb.com mmcfadden@mergeweb.com @mattmcfadden @merge Merge | A Digital Strategy Agency