1. SOCIAL MEDIA AND
YOUR COMPANY
BY: TRAVIS CRABTREE
AUGUST 4, 2010
www.emedialaw.com
BROWN BAG WEBINAR SERIES www.lrmlaw.com
© 2010 Looper Reed & McGraw, P.C.
The information contained herein is subject to change without notice

2. What is Social Media?
Media for social interaction, using
highly accessible and scalable
publishing techniques using web-
based technologies to transform
and broadcast media monologues
into social media dialogues.

3. WHY?

4. Putting Out Your Message
The Communications Decency Act

5. Putting Out Your Message
CDA-Section 230

6. Putting Out Your Message
Immunity
[i] whether Defendant is a provider of an interactive
computer service;
[ii] if the postings at issue are information provided by
another information content provider; and
[iii] whether Plaintiff’s claims seek to treat Defendant as
a publisher or speaker of third party content.
CDA-Section 230

7. Putting Out Your Message
The Digital Millennium Copyright Act

8. Putting Out Your Message
To qualify for the safe harbor protection, the site must:
(1) notify the customers of its policy;
(2) follow proper notice and takedown procedures;
(3) designate a copyright agent with the U.S.
Copyright Office; and
(4) not have knowledge that the material or activity is
infringing or of the fact that the infringing material
exists on its network
The Digital Millennium Copyright Act

9. Putting Out Your Message

10. Managing Your Message

11. Managing Your Message

12. Managing Your Message
To force sites to unmask anonymity online:
(1)Doe made a defamatory statement;
(2)the statement was concerning Plaintiff;
(3)the statement was published;
(4)others would understand the statement to be
defamatory;
(5)the statement was false; and
(6)Doe made the statement with actual malice.

13. Managing Your Message
The Streisand Effect

14. Putting Out Your Message

15. Putting Out Your Message

17. Putting Out Your Message

18. Managing Your Mobile Message

19. Managing Your Mobile Message

20. Social Media and H.R.

21. Social Media and H.R.
•Race • Ethnicity • Gender • Age
• Religion • Disability • National Origin
• Sexual Preference*

22. Social Media and H.R.
•Invasion of Privacy • Discrimination
• FCRA • Defamation
• Violating the Terms of Service

23. Social Media and H.R.
INFORMATION
AVAILABLE FROM
FACEBOOK
PROFILES
•ORGANIZATIONS
•RELATIONSHIP
STATUS
•POLITICAL VIEWS
•RELIGIOUS VIEWS
•FRIENDS
•ACTIVITIES
•INTERESTS
•PHOTOS

24. Social Media and H.R.
I went out and had to get F****** drunk off my Rode up the elevator this morning with the hottie
A**- Slugg’in through the work day today. from accounting-I think she totally digs me!!!!
Looking forward to heading to Bible Study BIG NEWS!! We just found out we’re having
tonight, good times with good people. twins a boy and a girl!!

25. Social Media and H.R.

26. Social Media and H.R.
Balance: Employer Right to Know
vs. Employee Privacy and Freedom
of Expression

27. Social Media and H.R.

28. SOCIAL MEDIA AND
YOUR COMPANY
BY: TRAVIS CRABTREE
713-986-7000
TCRABTREE@LRMLAW.COM
Houston
1300 Post Oak Blvd Ste 2000, Houston, www.emedialaw.com
TX 77056
www.lrmlaw.com
Dallas
1600 Elm St. Ste 4600,
Dallas, TX 75201
© 2010 Looper Reed & McGraw, P.C.
The information contained herein is subject to change without notice