Software process and measurement cast a retrospective part 1


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Software process and measurement cast a retrospective part 1

  1. 1. The Software Process and Measurement Cast: A Retrospective Part 1 Podcasting To A Niche Market In order to succeed, your desire for success should be greater than your fear of failure - Bill Cosby ‹#›
  2. 2. This Presenation • Building a podcast targeted to a technical audience presents challenges both in terms of content and actually identifying an audience. In the past three’ish years as the editor of the Software Process and Measurement Cast (SPaMCAST) I have experienced most and surmounted them. I will share how I have grown the cast over the past three'ish years.
  3. 3. Your Agreement With The Audience Promptness Credibility Empathy Problem Competence Solving Reliability
  4. 4. What Is SPaMCAST • The Software Process and Measurement Cast provides a forum to explore the varied world of software process improvement and measurement. The SPaMCast covers topics that deal the challenges how work is done in information technology organizations as they grow and evolve. • The show combines commentaries, interviews and your feedback to serve up ideas, options, opinions, advice and even occasionally facts. In a nutshell, the cast provides advice for and from practitioners, methodologists, pundits and consultants!
  5. 5. Show Format And Packaging • Four Segments focused on the interview • Introduction • Essay • Interview • News and Extro • Edit Why does this format work? • Provides variety in voice • Provides variety in ideas • Reflected creditability
  6. 6. SPaMCAST History • The first episode of the Software Process and Measurement Cast was uploaded into the “podoshere” on January 17, 2007 • Listenership has grown from a few dozen download a month to thousands over the two years.
  7. 7. The Studio MXL 990 and Sennheiser Boom (headphone and Netbook boom mic) Alesis 8 Mixer IBM Laptop Audacity Skype Pamela
  8. 8. Target Audience(s) Process Highly Improvement Personnel (P) Specialized Measurement Business Analysts (P) Analysts (S) Target audience that listens to podcasts Project Managers and Change PMO Agents (P) Personnel (S) Methodologists (P) Highly International
  9. 9. Content Covers Strategy and Execution Strategy Directors, Midlevel Executives Midlevel Managers Execution Practitioners
  10. 10. Why Niche Markets Tend To Be Different • Hard to identify • Highly specialized • Tend to be dispersed • Highly international • Busy therefore the content must be highly targeted • Interaction tends to be hit or miss • May or may not naturally the IPod age group
  11. 11. Building An Audience • Knowing something is only the beginning of an equation that culminates in action. • Awareness helps provides a spotlight of attention that filters unwanted information. • If you are not able or interested in taking action, you really do not want to know. Awareness Attention Action
  12. 12. Soooo How Have I Found My Audience? • Interviewing people that are willing to promote themselves • Some cross promotions with other podcasts • Mailing lists from speaking engagements • Quite promotion at industry conferences • Social Media: Twitter, LinkedIn, Facebook But I do not think is enough and I am still looking!
  13. 13. Suggestions From Audience For Building Audience and More? • Publish a newsletter • Link to libraries • Use Dragon Naturally • Mention on blogs Speaking to create other than own text to embed in XML • Add additional for SEO content • Render audio to • Read Larry King’s Art YouTube with or of the Interview without animated GIF (resource for • Join a network interviews
  14. 14. How To Get The Right Interviewees • Need to be able to ask . . . • Credibility • Who are you and why are you asking? • Referrals • Ask you interviewees who they think would be a good interview, ask them to introduce you. • Professionalism • Tell what you can do for them!
  15. 15. Interviewees • Tim Lister, co-author of Adrenaline Junkies and Template Zombies • Suzanne Robertson author of multiple books on requirements • David Anderson the author of Agile Management for Software Engineering • Kent Beck, pioneer in Agile Methods • Scott Ambler, though leader in Test Driven Development • Ivar Jacobson, developer of Use Cases • Capers Jones, prolific author and measurement pundit • Nicholas Carr, author of the Big Switch • Grady Booch, discussing Life, the Universe and Development • And many, many more
  16. 16. Critical Success Factors in Interviewing • Learn how to interview Promptness Credibility Empathy • Do your research! Problem Competence • Shut-up and Listen Solving Reliability Examples of great interviewers and storytellers: • Terri Gross – Fresh Air • Larry King • Ira Glass – This American Life
  17. 17. Podcast and Personal Branding • Personnel branding increases reach and online visibility which enhances day job if coordinated! Day Job: Podcast: Blog: “The Real Regular Knowledge World” Communication Transfer Interaction
  18. 18. Factoids and Successes • Goal is to provide information not for interviewee to sell his or her wares except • The podcast is independent of my day job (except through karma) • Factor in approximately $750k of business in last two years • Snagged book deal (Out on July 20, 2010) • Used as course material in at least one Scotland University
  19. 19. Expansion Plans: SPaMCAST • Evolutionary Plans • Teach people listening options • Focus on SEO to drive traffic (blog and show notes) • Revolutionary Plans • Added programming: • Metrics Minute Podcast (expand audience) • MIS / IT Academic program outreach
  20. 20. End Notes (So Far) • Creating good, targeted content builds an audience! • Who you interview reflects on your credibility • Selling and interviewing skills are critical
  21. 21. Contact Data Tom Cagley (440) 933-8768 – Office (440) 668-5717 – Cell - Podcast “Call me, beep me if ya wanna reach me When ya wanna page me it's okay I just can't wait until I hear my cell phone ring Questions . . . . Doesn't matter if it's day or night Everything's gonna be alright Whenever you need me baby Call me, beep me if ya wanna reach me” - Kim Possible Theme Song