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this'll Trickle Your Fancy
 

this'll Trickle Your Fancy

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    this'll Trickle Your Fancy this'll Trickle Your Fancy Presentation Transcript

    • This’ll Trickle your Fancy
      Tatiana Cinquino, Patrick Chuang, Maia Thomas, Patricia Bodor, Kyrstin Ghezzo
    • "In an effort to demystify people's perceptions about water, we wanted to know if they could even distinguish between bottled and tap water."
    • "So we stopped several passers-by on a busy downtown street and asked them to sample bottled and tap water."
    • "Without knowing which was which, they were asked to state their preference."
    • "...So which is bottled water and which is tap?" Man replies, "I don't know."
    • "Wow! This tastes really good! It's
      gotta be bottled"
    • Girl drinks second cup of water
      And says "This tastes good also"
    • "Even children can't distinguish
      between bottled and tap water."
    • The boy drinks first cup of water "I like this one. It tastes good."
    • The boy drinks second cup of water ”And this one tastes good to. I Like them both the same.”
    • "The taste doesn't differ much, yet the economics of bottled water is staggering."
    • “The UN estimates that $100 billion is spent annually on bottled water worldwide.”
    • "Over 90% of manufacturing costs are tied to the bottle, the lid, and the label."
    • "Bottled water can cost $1 per gallon, while tap water costs pennies on the dollar."
    • "Are consumers getting a splash for
      their buck?"
    • Reporter is back on the streets. Through a street poll, health issues related to water are introduced. Reporter asks first person:
      "What do you prefer, tap water or bottled?”
    • First interviewee "I only drink tap." Positive tone
    • Second interviewee "Tap is the way to go" persuasive tone
    • "I always drink bottled water" Reporter then asks "Why?" Interviewee answers, "It's healthier" with a shrug
    • "IS bottled water healthier?"
    • “25 to 30 percent of water found in bottles comes from the municipal tap water systems."
    • Bottled water isn’t required to be tested as frequently for bacteria and chemical contaminants as tap water.
    • FDA bottled water rules allow for some contamination by E. coli or fecal coliform.
    • "According to the Natural Resource Defence Coucil it is not required that bottled water be disinfected or tested for parasites such as cryptosporidium or giardia."
    • "Tap water, on the other hand, can present risks for pregnant women, children, the elderly and those with a weakened immune system."
    • "The contaminants found in tap water exist in such small concentrations that extremely large quantities must be ingested for anything to occur."
    • Reporter concludes with final question,
      "So bottled or tap?"
    • "If bottled water is not necessarily healthier than tap water, then why are we buying it?"
    • So far, it seems that marketers have been successful in making us believe that bottled water is the better answer for cleansing our system.
    • "Have they tricked us? The bottle water companies are banking on it."
    • "Otherwise, we will realize that the only product we're springing our money on...
    • “…is a bottle."