this'll Trickle Your Fancy


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this'll Trickle Your Fancy

  1. 1. This’ll Trickle your Fancy<br />Tatiana Cinquino, Patrick Chuang, Maia Thomas, Patricia Bodor, Kyrstin Ghezzo<br />
  2. 2. &quot;In an effort to demystify people&apos;s perceptions about water, we wanted to know if they could even distinguish between bottled and tap water.&quot;<br />
  3. 3. &quot;So we stopped several passers-by on a busy downtown street and asked them to sample bottled and tap water.&quot;<br />
  4. 4. &quot;Without knowing which was which, they were asked to state their preference.&quot;<br />
  5. 5. &quot;...So which is bottled water and which is tap?&quot; Man replies, &quot;I don&apos;t know.&quot;<br />
  6. 6. &quot;Wow! This tastes really good! It&apos;s <br />gotta be bottled&quot;<br />
  7. 7. Girl drinks second cup of water<br />And says &quot;This tastes good also&quot;<br />
  8. 8. &quot;Even children can&apos;t distinguish <br />between bottled and tap water.&quot;<br />
  9. 9. The boy drinks first cup of water &quot;I like this one. It tastes good.&quot;<br />
  10. 10. The boy drinks second cup of water ”And this one tastes good to. I Like them both the same.”<br />
  11. 11. &quot;The taste doesn&apos;t differ much, yet the economics of bottled water is staggering.&quot;<br />
  12. 12. “The UN estimates that $100 billion is spent annually on bottled water worldwide.”<br />
  13. 13. &quot;Over 90% of manufacturing costs are tied to the bottle, the lid, and the label.&quot;<br />
  14. 14. &quot;Bottled water can cost $1 per gallon, while tap water costs pennies on the dollar.&quot;<br />
  15. 15. &quot;Are consumers getting a splash for<br /> their buck?&quot;<br />
  16. 16. Reporter is back on the streets. Through a street poll, health issues related to water are introduced. Reporter asks first person:<br />&quot;What do you prefer, tap water or bottled?”<br />
  17. 17. First interviewee &quot;I only drink tap.&quot; Positive tone<br />
  18. 18. Second interviewee &quot;Tap is the way to go&quot; persuasive tone<br />
  19. 19. &quot;I always drink bottled water&quot; Reporter then asks &quot;Why?&quot; Interviewee answers, &quot;It&apos;s healthier&quot; with a shrug<br />
  20. 20. &quot;IS bottled water healthier?&quot; <br />
  21. 21. “25 to 30 percent of water found in bottles comes from the municipal tap water systems.&quot;<br />
  22. 22. Bottled water isn’t required to be tested as frequently for bacteria and chemical contaminants as tap water.<br />
  23. 23. FDA bottled water rules allow for some contamination by E. coli or fecal coliform.<br />
  24. 24. &quot;According to the Natural Resource Defence Coucil it is not required that bottled water be disinfected or tested for parasites such as cryptosporidium or giardia.&quot;<br />
  25. 25. &quot;Tap water, on the other hand, can present risks for pregnant women, children, the elderly and those with a weakened immune system.&quot;<br />
  26. 26. &quot;The contaminants found in tap water exist in such small concentrations that extremely large quantities must be ingested for anything to occur.&quot;<br />
  27. 27. Reporter concludes with final question, <br />&quot;So bottled or tap?&quot;<br />
  28. 28. &quot;If bottled water is not necessarily healthier than tap water, then why are we buying it?&quot;<br />
  29. 29. So far, it seems that marketers have been successful in making us believe that bottled water is the better answer for cleansing our system.<br />
  30. 30. &quot;Have they tricked us? The bottle water companies are banking on it.&quot;<br />
  31. 31. &quot;Otherwise, we will realize that the only product we&apos;re springing our money on...<br />
  32. 32. “…is a bottle.&quot;<br />