Your SlideShare is downloading. ×
0
Coca Cola by Tariqul
Coca Cola by Tariqul
Coca Cola by Tariqul
Coca Cola by Tariqul
Coca Cola by Tariqul
Coca Cola by Tariqul
Coca Cola by Tariqul
Coca Cola by Tariqul
Coca Cola by Tariqul
Coca Cola by Tariqul
Coca Cola by Tariqul
Coca Cola by Tariqul
Coca Cola by Tariqul
Coca Cola by Tariqul
Coca Cola by Tariqul
Coca Cola by Tariqul
Coca Cola by Tariqul
Coca Cola by Tariqul
Coca Cola by Tariqul
Coca Cola by Tariqul
Coca Cola by Tariqul
Coca Cola by Tariqul
Coca Cola by Tariqul
Coca Cola by Tariqul
Coca Cola by Tariqul
Coca Cola by Tariqul
Coca Cola by Tariqul
Coca Cola by Tariqul
Coca Cola by Tariqul
Coca Cola by Tariqul
Coca Cola by Tariqul
Coca Cola by Tariqul
Coca Cola by Tariqul
Coca Cola by Tariqul
Coca Cola by Tariqul
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Coca Cola by Tariqul

204

Published on

Coca Cola case analysis …

Coca Cola case analysis
+880191141136

0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
204
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
10
Comments
0
Likes
3
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. BBA-26th Batch Uttara University
  • 2. Md. Aliful Islam BBA -26th Batch Uttara University
  • 3. Md. RajibAhamed BBA -26th Batch Uttara University
  • 4. Md. Koushik Ahamed BBA- 26th Batch
  • 5.  More than 120 years ago Coca Cola was established.  Dr John Smith Pemberton who was a pharmacist from Georgia, Atlanta and Invent the original drink coca cola in may 1986.  Frank Robinson who was partner to Dr John Smith Pemberton & He also attributed Coca Cola trade mark logo .
  • 6.  After 19 88,When Dr John Smith Pemberton sold his shares the company experienced success in the US markets .  Currently , Coca Cola owns more than 3300 in more than 200 countries which consist of carbonated drinks, light and diet beverages etc.  . As far as the soft drinks markets are concerned, Coca Cola and PepsiCo are the main players.
  • 7. Coca Cola Is the 3rd position in the world (Best Global Brand 2013)
  • 8. Our Roadmap starts with our mission, which is enduring. It declares our purpose as a company and serves as the standard against which we weigh our actions and decisions.  To refresh the world...  To inspire moments of optimism and happiness...  To create value and make a difference.
  • 9.  Our vision serves as the framework for our Roadmap and guides are,  People: Be a great place to work where people are inspired to be the best they can be.  Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs.  Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value
  • 10.  Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities.  Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities.  Productivity: Be a highly effective, lean and fast-moving organization.
  • 11. Commitment 2020 Goals CCE’s Commitment 2020 goals for its five strategicCRS focus areas are:  Energy Conservation/Climate Change:  Water Stewardship:  Sustainable Packaging/Recycling  Product Portfolio/Well-Being:  Diverse and Inclusive Culture:
  • 12.  The Coca-Cola Company are to be globally known as a business ….. Conducts business responsibility . Ethically. To accelerate sustainable growth to operate . It forms the foundation for companies
  • 13.  Deep list Stand for …..  Demographic:  Different ages have their specific requirements .  To Serve the Different segments.  Economic:  Facing increased advertising controls .  Price restrictions.  Lack of infrastructure .
  • 14.  Environmental : Coca Cola operations both are  Micro Environment  Macro Environment  Political  Legal  Informational  Social  Technological
  • 15. Targeting DifferentiationPositioning Segmentation
  • 16.  Segmentation: Products for those who are dieting are also offered, as well as different flavors of Coca Cola .  Target: Coca Cola's target market is young adults to middle-aged people.  Position: Coca-Cola, there are many different methods available to find useful information, including the company’s website, magazines and others.  Differentiation:They are not adapting Differentiation. Because they just produce non alcoholic beverage drinks
  • 17. Price PromotionPlace Product
  • 18. Product : all non alcoholic beverage drinks such as coca cola , fanta ,spite etc
  • 19.  Place: More than 200 countries are traded in the world .  Price : Difference country different price. .
  • 20. Low High LowHigh In beverage company ,I think that coca cola is how holding on Star . MarketGrowthRate Relative Market Share
  • 21. Market Penetration Product Development Market Development Diversifications Existing Markets New Markets Existing Products New Products Coca cola follow First Three Steps don’t follow diversification
  • 22. Value%  Coca Cola 47  Pepsi Cola 21  Cadbury Schweppes 8  Cott 2  Amber 1  Others 21  Total 100
  • 23.  Name :  The Coca Cola company  Industries served  Beverages  Geographic areas served  Worldwide  Headquarters  U.S.  Current CEO  Muhtar Kent  Revenue  $ 48.01 billion (2012)  Profit  $ 9.01 billion (2012)  Employees  146,200  official website: www.thecoca-colacompany.com
  • 24.  PepsiCo Inc.,  Dr Pepper Snapple Group,  Inc., Unilever,  Group DANONE,  Kraft Foods Inc.,  Nestlé S.A.  and others.
  • 25.  Strengths:  The best global brand in the world in terms of value ($77,839 billion).  World’s largest market share in beverage  Strong marketing and advertising.  Most extensive beverage distribution channel  Customer loyalty.  Bargaining power over suppliers.  Corporate social responsibility.
  • 26.  Weaknesses:  Significant focus on carbonated drinks  Undiversified product portfolio  High debt level due to acquisitions  Negative publicity  Brand failures or many brands with insignificant amount of revenues
  • 27.  Opportunities:  Bottled water consumption growth  Increasing demand for healthy food and beverage  Growing beverages consumption in emerging markets (especially BRIC)  Growth through acquisitions
  • 28.  Threats:  Changes in consumer preferences.  Water scarcity.  Strong dollar.  Legal requirements to disclose negative information on product labels  Decreasing gross profit and net profit margins  Competition from PepsiCo  Saturated carbonated drinks market
  • 29.  In OverAll discussion in beverage sector coca cola company is leading Position .
  • 30. ThankYou

×