KASCAC Gen X Parents

X Generation Parents The Game Show Jeff Kallay, Experience Evangelist Monday, March 23, 2009

X Saves the World - The Game Show quot;Keep On Movinquot; Monday, March 23, 2009

Manage the Expectations -Recap Boomers, Xers, and Millennials (American Generations) -Play Generation X Pop Culture Multimedia Trivia Game Show -Understanding the Generation X Parent -Your Questions and Observations Monday, March 23, 2009

Recap Boomers, Xers, and Millennials (American Generations) Monday, March 23, 2009

“In America, each generation is a new people.” Alec de Tocqueville, 1830 Monday, March 23, 2009

4 Number of books by Howe and Strauss Generations, 13th Generation, The Fourth Turning and Millennials Rising LifeCourse Associates www.lifecourse.com Monday, March 23, 2009

23.4 Average Number of Years of American Generations Howe and Strauss Monday, March 23, 2009

14 American Generations (18 New World) Howe and Strauss Monday, March 23, 2009

4 Number of Generational Cycles and Number of Generations Per Cycle Howe and Strauss Monday, March 23, 2009

Revolutionary Cycle Name + Birth Years Awakening + 1701-1723 Liberty + 1724-1741 Republican + 1742-1766 Compromise + 1767-1791 Monday, March 23, 2009

Civil War Cycle Name + Birth Years Transcendental + 1792-1821 Gilded + 1822-1842 Progressive + 1843-1859 Monday, March 23, 2009

Great Power Cycle Name + Birth Years Missionary + 1860-1882 Lost + 1883-1900 G.I. + 1901-1924 Silent + 1925-1942 Monday, March 23, 2009

Millennial Cycle Name + Birth Years Boomer + 1943-1960 X + 1961-1981 Millennials + 1982-2000/01 15th (Homeland?) + 2000/01-20?? Monday, March 23, 2009

4/2 4 Stage/2 Stroke Per Cycle Howe and Strauss Monday, March 23, 2009

Revolutionary Cycle Name + Birth Years = Description Awakening + 1701-1723 = Idealist Liberty + 1724-1741 = Reactive Republican + 1742-1766 = Civic Compromise + 1767-1791 = Adaptive Monday, March 23, 2009

Civil War Cycle Name + Birth Years = Description Transcendental + 1792-1821 = Idealist Gilded + 1822-1842 = Reactive Progressive + 1843-1859 = Adaptive Monday, March 23, 2009

Great Power Cycle Name + Birth Years = Description Missionary + 1860-1882 = Idealist Lost + 1883-1900 = Reactive G.I. + 1901-1924 = Civic Silent + 1925-1942 = Adaptive Monday, March 23, 2009

Millennial Cycle Name + Birth Years = Description Boomer + 1943-1960 = Idealist X + 1961-1981 = Reactive Millennials + 1982-2000/01 = Civic 15th (Homeland?) + 2000/01-20?? = Adaptive Monday, March 23, 2009

4 Stage / 2 Stroke Idealist birth Civic Idealist Reactive birth Adaptive Reactive Civic birth Idealist Civic Adaptive birth Reactive Adaptive Repeat Monday, March 23, 2009

Each Generation Rebels against the elder-built world and against the generation before it. (Millennial>X) Redirects society towards its own inclinations. Monday, March 23, 2009

Each Generation Is shaped by their surroundings and by the generations with which they interact. While being born becomes history, and as they age they make history. Monday, March 23, 2009

Millennial Largest, most wanted, most watched over, and most diverse generation in American history. Howe and Strauss “Millennials Rising” Monday, March 23, 2009

3.6 Average birthrate of Millennials (in millions) Howe and Strauss “Millennials Rising” Monday, March 23, 2009

$50k Parents willing to pay for an ovum from an attractive, high IQ, female at a top university Howe and Strauss “Millennials Rising” Monday, March 23, 2009

50% Increase in amount of stuff in weight in average American homes vs. 20 years ago US News and World Report, 2005 Monday, March 23, 2009

83% College freshmen who have never shared a room with a sibling Chronicle of Higher Education, November 2007 Monday, March 23, 2009

About Millennials 35% are non-white (and Latino). 1 in 5 have an immigrant parent, 1 in 10 have a non-citizen parent. Largest separation in wealth in American history. Monday, March 23, 2009

About Millennials Remember “Baby on Board” signs? Celebrated by Hollywood: Three Men and Baby, Baby Boom, Mr. Mom, and Disney princesses. Bike helmets, car seats, nanny cams, and more. Monday, March 23, 2009

About Millennials Raised by attached parents. “Helicopter Parents” or “Blackhawks” Parents are “Best Friends” and co-purchasing. Conservative. Or is the term Conventional? Monday, March 23, 2009

X “A generation that can sneakily trump boomer narcissism and millennial entitlement.” Jeff Gordiner, “X Saves the World: How Generation X Got the Shaft but Can Still Keep Everything from Sucking” Monday, March 23, 2009

About Generation X Born 1961-1981. Sandwiched between Boomers and Millennials. Smaller Population = 46 million vs. 70+ million each for both Boomers and Millennials. Monday, March 23, 2009

About Generation X Born and raised as independent latch-key kids. Sexual Revolution, Watergate, Vietnam, Gay Rights, High Divorce Rate, Recession and Woman’s Movement peppered their youth. Demonized by Hollywood: Rosemary’s Baby, The Exorcist, Taxi Driver, Pretty Baby, and The Omen. Monday, March 23, 2009

About Generation X The last generation to care about the culture part of pop culture So let’s review some Generation X pop culture... Monday, March 23, 2009

X Generation Parents The Game Show Let’s Meet Our Contestants! Monday, March 23, 2009

Contestant #1 Dean Ison - Transylvania University Monday, March 23, 2009

Contestant #2 Bob Nesmith - Centre College Monday, March 23, 2009

Contestant #3 Megan Adams - University of Louisville Monday, March 23, 2009

X Generation Parents The Game Show Let’s Play Generation X Multimedia Trivia! Monday, March 23, 2009

Rules Three Ten Point Questions Each for a Total of Thirty Points Possible (One = Photo, Video and Audio) Audience, Fellow Contestant or Mobile Lifeline You Can Use Your Lifeline Once Judge’s Decision is Final Monday, March 23, 2009

Contestant #1 - Childhood 1969 - Children’s Television Workshop, Sesame Street Monday, March 23, 2009

Contestant #2 - Childhood 1969-1974 Brady Bunch (Season Five Opening Theme) Monday, March 23, 2009

Contestant #3 - Childhood 1973-1986 - ABC’s School House Rock (Lolly, Lolly, Lolly Get Your Adverbs Here) Monday, March 23, 2009

Contestant #2 - Youth 1981 - MTV Music Television Monday, March 23, 2009

Contestant #3 - Youth 1984 - Lena’s 99 Red Ballons/99 Luftballons Monday, March 23, 2009

Contestant #1 - Youth 1984-1992 - NBC’s The Cosby Show Monday, March 23, 2009

Contestant #3 - Rising Adulthood 1989 and 1994 - Wynona Rider Movies (2004 Mean Girls) Monday, March 23, 2009

Contestant #1 - Rising Adulthood 1991 - Nirvana, Nevermind, Smells Like Teen Spirit Monday, March 23, 2009

Contestant #2 - Rising Adulthood 1994 -2004 - Ross, Rachel, Monica, Chandler, Phoebe and Joey are FRIENDS Monday, March 23, 2009

Tie-Breaker 1971 - Willy Wonka & The Chocolate Factory Monday, March 23, 2009

X Generation Parents The Game Show Let’s Give Away Prizes! Monday, March 23, 2009

Understanding the Generation X Parent Monday, March 23, 2009

Monday, March 23, 2009

X “A generation that can sneakily trump boomer narcissism and millennial entitlement.” Jeff Gordiner, “X Saves the World: How Generation X Got the Shaft but Can Still Keep Everything from Sucking” Monday, March 23, 2009

About Generation X Playing to win by half expecting to lose. Accepting wide gaps between personal outcomes and sex roles. Proud of their ability to cut through the hype. Monday, March 23, 2009

About Generation X Becoming cautious in family life and gradually mellowing in personality. Dedicated to starting and maintaining stable families, something their Silent generation parents did not. Monday, March 23, 2009

Generation X Members include the founders of: Google eBay Amazon Meet-up YouTube But, in spite of this “first” creativity... Monday, March 23, 2009

Generation X ...will be known as the “last” generation. The last; to produce and hold onto vinyl albums, to remember TV dials that stopped at 13 channels, to express resistance to corporate servitude, to produce “old-fashioned” movie stars, and to care about the culture part of pop culture. Monday, March 23, 2009

Stealth Generation X parents (vs. Boomer helicopter) And, Generation X behavior Howe and Strauss NACAC 2006 Pittsburgh and Jeff Gordiner, X Saves the World Monday, March 23, 2009

They will question the value of the “amenities” arms race and of attending college Monday, March 23, 2009

The Generation X Duality: “We’re equipped. We’re wary enough to feel a connection to the past; we’re young enough to be wired; we’re snotty enough to not settle for crap; we’re resourceful enough to endure our labors on the margins; we’re experienced enough to know that change begins on the margins. Beyond that, we’re all we got.” Jeff Gordiner, “X Saves the World: How Generation X Got the Shaft but Can Still Keep Everything from Sucking” Monday, March 23, 2009

Generation X Low Down Betrayed by social institutions in their youth. Boomer envy. A study of contrasts. Their second cohort millennials have vastly different social moments and history molding them. Pragmatic. To the point. Stealth in behavior. Monday, March 23, 2009

Recommended Reading Monday, March 23, 2009

Download Session PDF www.targetx.com>click “iThink Blog”>Presentation Slides Monday, March 23, 2009

When It’s Time to Change - You’ve Got to Re-Arrange Advice from the Brady Bunch, “Time to Change” Monday, March 23, 2009

KASCAC Gen X Parents

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