1. V i
rethink your drink

2. Obesity in the United

3. Liquid Calories

4. Enable users to have great-
er control and knowledge
of their nutritional intake
through a product that is
easy to integrate in their ev-
eryday lives

5. rethink your drink
3.3
0.375
1.25
2.5
2.0
7.5 2.0
3.39
1.5
0.485
2.4

6. rethink your drink

7. rethink your drink
phone apps
Im-
kitchen scale
ying yang plate
oil dispenser
Ease of
Adoption

8. rethink your drink
learning through repetition changes behavior

9. rethink your drink
Assump&ons
US
Popula&on
312,598,747
%
of
Americans
who
live
healthy
3%
#
Americans
who
live
healthy
9377962
%
of
Healthy
Americans
consumers
1%
#
of
Consumers
93780

10. rethink your drink
Retail
Price:
$5
2012
2013
2014
Income
Statement
Year
1
Year
2
Year
3
Units
Sold
8000
14067
23445
Rev
24000
42201
70335
COGS
8000
14067
23445
R&D
10,000
3,300
3,300
SGA
5000
5000
5000
Import
Tax
1800
3165.075
5275.125
Total
Costs
24800
25532.075
37020.125
Profit
-­‐800
16668.925
33314.875
Tax
280
5834.12375
11660.20625
Net
-­‐1080
10834.80125
21654.66875

11. V i
rethink your drink