“Content is KING” - the statement - although true - has become a cliched remark now. The new slogan should be - "Quality Content is Supreme!" With the passing days, search engines are getting smarter and have the capacity to make subjective judgments of whether an article is good or not.

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Why Googlebot Crawler is Concentrating on Unique Content?
A New Take on Quality Content
“Content is KING” - the statement - although true - has become a cliched remark now. The new slogan
should be - "Quality Content is Supreme!" With the passing days, search engines are getting smarter and
have the capacity to make subjective judgments of whether an article is good or not. The recent Panda
update has been reducing rankings for websites with low quality and reproduced contents, which has
allowed many websites to meet Google’s guidelines to rise up in search rankings.
As many studies have shown that, longer and quality articles with word counts ranging from 500 and
above are getting more links as they tend to get more inbound links and web traffic for the quantity and
quality of their backlinks. Google’s updates can still determine if the article was well edited or hastily
written.
Author Ranks Matter
By Author Ranks one can tag publishers with their content and basing on that performance; the author
will be judged and given a higher or lower priority on the search results. This thing has already started
to impact the search results. Another remarkably important thing is having a social media presence by
being active. Some popular on page element include sharing buttons, authorship integration, guest
author with good rank.
Going Mobile Responsive
Almost 16 % of the searches come from the mobile devices, which have increased the necessity of
websites being more mobile friendly now. With the increase in the number of mobile users,
optimization of the mobile web is no longer an option but a necessity now. Preference is now given to
the mobile optimized websites when visitors use the mobile version of Google, of the Google algorithms
already.

2. google.com/+Synapseinteractive
twitter.com/seoagencyindia
www.linkedin.com/company/synapseinteractive
www.facebook.com/SynapseinteractiveSEO
With more and more visitors moving towards using mobile devices, the importance of concentrating on
the small screen has grown. Thus there has been an increase in the number of responsive web design,
through which the websites would open equally well both in desktop and even in smartphone’s.
Website search engine optimization is thus a more all encompassing art.
Concluding Comments : A Look at what Lies Ahead in the World of SEO
Google has laid its eyes on removing the spam and irrelevant information’s in several websites. Initially
these changes started back in 2012-13 and are about to continue into 2014. Prominent providers of
search engine marketing services like us believe that the number of updates that came under the names
“Penguins” and “Panda” aims to penalize every low quality websites found on the net and prevent its
rankings which using dodgy techniques to rank their websites respectively. Several new trends are on
the go for SEO in 2014, These trends would not only lead to positioning you in the top of the search
engine optimization.
CONTACT:
SynapseInteractive
Tel: (+91) 120 433 0500
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Email:info@synapseinteractive.com
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