credentials presentation for Digital Dynamo

1. digitaldynamo.co.uk
digital dynamo
generating online conversions

2. digitaldynamo.co.uk
In a nutshell…
We help you to maximise returns from your website

3. digitaldynamo.co.uk
How will you benefit?
• Discover why people convert and why they don’t
– Reasons to buy
– Obstacles to conversion
– Different audiences
– Commercial realities
• Identify potential changes to marketing, design,
structure, wording and offer/pricing
• Test the returns from new approaches

4. digitaldynamo.co.uk
Some of the questions we answer for you
How can I
maximise ad
revenues?
How do I get
more people to
my website?
Why don’t
people buy on
my site?
How do I get
people to
spend more?
Am I giving my
visitors what they
want?
What are people
on my site really
thinking?
Why do people
leave without
buying?
Why have they
come to my
website?

5. digitaldynamo.co.uk
How do we do it?
• Understanding your business
– Objectives, drivers, resources, constraints
• Understanding your target audience
– Surveys and focus groups
– Web site analytics
– Ethnographics and user experience tests
– Benchmarking against best practice and the
competition

6. digitaldynamo.co.uk
Business centred websites
Understanding
the business
Sales data
Market data
KPIs
Brand book
Skills and resources
Understanding
the marketplace
Landscape analysis
Benchmarking
Market research
Media research
Customer data
Surveys and focus groups
Web analytics
User interviews
Understanding
the customer
Building an
online business
delivering
maximum profits
What will
our customers
respond to?
How
should we
differentiate
ourselves
Where is the
market going What can we
deliver as a
business

7. digitaldynamo.co.uk
One simple principle
Retail is detail
…so show people why they want to buy
and then make it simple to do so

8. digitaldynamo.co.uk
And it really does work
• Online insurance sales
• Multiple projects over a year
• Detailed work on the total
user journey and the offer
• Conversion tripled (2.4% to 7.6%)
• Online dating
• Single project
• Focus on sign up - converting browsers into
members
• Conversion up 35%

9. digitaldynamo.co.uk
Who are we?
• Digital Dynamo
– Started December 2008
– Offices in central London
• Jeremy Swinfen Green MBA CMC
– 15 years online marketing experience with agencies/media owners
– Founder of i-Level’s Generator Consulting
• Mike Colling
– 25 years direct marketing expertise
• A “virtual” network of digital marketing consultants
– Search marketing, SEO and affiliates; data and email; creative and
site development
– Flexible approach and low overheads means keen pricing

10. digitaldynamo.co.uk
Why use the digital dynamo?
• Techniques that really work
• Independent of creative and media
• Practical advice and help with implementation
• Focus on commercial realities not just on the
user

11. digitaldynamo.co.uk
Thank you
Jeremy Swinfen Green
07855 341 589
020 7307 6100
jeremy@digitaldynamo.co.uk