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1. TABLE OF CONTENTS
Your business plan is divided into the following sections:
Business Overview
Description of the business_
_2
Products & services___3
Major demographic, economic,
Pricing and distribution_
3
social and cultural factors_____2
Market trends________3
Major players (suppliers,
Implications or risk factors_4
distributors, clients)____2
Competitors and type of
Nature of the industry__2
_
competition__________4
Trends in the industry:_
_2
Competitors' strengths
Government regulations_
2
and weaknesses_____4
Market segment ______3
Competitive advantage
___________________4
Sales & Marketing Plan
Customers_______________5
Suppliers________________5
Advertising & promotion____5
Pricing & distribution__5
Customer service policy
___________________5
Operating Plan
Business location & requirements / advantages / lease details_______6
Equipment / technology / R&D / environmental aspects____________6
Human Resources Plan
Key employees______________7
Policies & procedures________7
Action Plan
Action plan & timetable________8
Executive Summary
A brief description of the project, the financing required, and
additional information that help explain the business plan_______9
APPENDIX: Financial Plan
The company’s financial performance, both historical and
projected. Includes sales, cost of goods sold, expenses,
income statement, balance sheet, cash flow budget, financial
requirements, performance indicators, and personal status.
PAGE 1

2. LEGAL NAME
TRADING
NAME
BUSINESS
ADDRESS
Dominion Trades
Dominion
28-242 John Garland Blvd, Toronto, Ontario
PHONE
E-MAIL
DESCRIPTION OF
THE BUSINESS
647-771-2934
info@dominiontrades.com
FAX
Dominion Trades is a global import and export company that specialize in the
management of commercial goods to and from Canada. We manage goods
flow in and out of Canada.
We do this by making connections with leading suppliers of commercial
goods that have the potential or in demand in the Canadian market. Our
vision is to become the leader in the management of commercial goods in
North America by meeting the trading demands of your business.
We seek to increase the growth of your organization by exposing your
produce/service to a global market. That is why we take pride in our superb
customer service and proactive team approach.
MAJOR
DEMOGRAPHI
C, ECONOMIC,
SOCIAL AND
CULTURAL
FACTORS
MAJOR PLAYERS
(suppliers,
distributors,
clients)
NATURE OF THE
INDUSTRY
TRENDS IN
THE
INDUSTRY
GOVERNMENT
REGULATIONS
PAGE 2
With the increase of foreign investment, trade agreements, reduced trade
barriers and population growth there is a need for finished products. Areas
such as retail and construction are growing at a rapid and exponential rate. A
According to Canada Border Services Agency, “over 50% of Canadian trade
activity relates to exports. 1out of 3 jobs depends on goods and & services
exported.”
Suppliers of commercial goods that are in demand.

3. THE MARKET
MARKET
SEGMENT
PRODUCTS
&
SERVICES
PRICING AND
DISTRIBUTI
ON
MARKET TRENDS
PAGE 3
Dominion Trades is a relevant and competitive import and export company
that diligently monitors technological/fashion/ and household needs and
trends. We at DT are aware of the ever changing market and desires of
consumers and partners, however we have a team of highly qualified
individuals who monitor popular demand in addition to looking for niches that
are in need of being filled.
Dominion Trades has partnered with international companies in trading home
hardware, surgical and hospital equipment.
http://canadaonline.about.com/cs/customs/a/shopshipcanada_2.htm
Apparel trends :
http://www.apparelconnexion.ca/tools/files/4c44fbf0-4674-5724.pdf
Market Opportunities in Japan:
http://www.international.gc.ca/commerce/strategy-strategie/r10.aspx?view=d
Coffee Trends:
http://www.ats-sea.agr.gc.ca/eve/6060-eng.htm
Numerous Markets in relation/within Canada
http://www.reportlinker.com/report/search/coverage/North_America:Canada/k
eywords/title%3A%28canada
%29/mode/public/since/2012/sort/date/typologies/C?
utm_source=adwords1&utm_medium=cpc&utm_campaign=Country&utm_ad
group=Canada&gclid=CLqn6urL9bMCFcU-MgodNFoATg

4. Before Choosing a Market we must consider the risks as well as the
necessary tools are resources needed to succeed and to meet the demand
of clients and partnered traders.
IMPLICATIONS
OR
RISK FAC
TORS
Conducting Market research is an essential part of export and import
business planning. It is important to obtain information about potential export
markets and develop an export marketing plan.
Information that must be acquired in determining our market as well as the
benefit to trading/shipping or receiving products and services from a specific
company/country/location:
http://www.cbo-eco.ca/en/index.cfm/guides/exporting-to-world-markets-infoguide/
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PLANNED
RESPONS
E
COMPETITION
COMPETITORS
AND TYPE
OF
COMPETITI
ON
COMPETITORS'
STRENGTH
S AND
WEAKNESS
ES
COMPETITIVE
ADVANTAG
E
.
PAGE 4
Demographics
Economic profiles
Geography
Intellectual property protection
Political and legal aspects
Trade practices and customs
Culture and consumer patterns
Transportation and communication systems
Risk assessment
Currency/inflation rates

5. CUSTOMERS
NAME/ADDRESS
1
2
3
4
TERMS
PRODUCT/SERVICE
TERMS
PRODUCT/SERVICE
Major Retailers
ADDITIONAL INFORMATION
SUPPLIERS
NAME/ADDRESS
1
2
3
4
5
ADDITIONAL INFORMATION
ADVERTISING
&
PROMOTI
ON
PRICING
&
DISTRIBU
TION
CUSTOMER
SERVICE
POLICY
PAGE 5

6. LOCATION
SIZE AND CAPACITY
ADVANTAGES OR DISADVANTAGES
LEASE OR OWNERSHIP DETAILS
EQUIPMENT,
FURNITURE
&
FIXTURES
FUTURE
EXPENDITU
RES /
TECHNOLO
GY
REQUIREM
ENTS
RESEARCH AND
DEVELOPM
ENT
ENVIRONMENTAL
COMPLIAN
CE
ADDITIONAL
INFORMATI
ON
PAGE 6

7. KEY
EMPLOYE
ES
NAME OR TITLE
(Nº OF POSITIONS)
1
2
3
4
Business Developer
Business Developer
ADDITIONAL INFORMATION
POLICIES & PROCEDURES
HOURS OF
OPERATIONS
NUMBER OF
EMPLOYEES
VACATION
PROGRAM
PERFORMANCE
ASSESSMENT
TRAINING &
DEVELOPMEN
T
REMUNERATION AND
BENEFITS
PAGE 7
0
KEY
RESPONSIBILITIES
Import Accounts
Export Accounts
QUALIFICATIONS
Believe
Believe

8. ACTION PLAN
ACTION
1
2
3
4
5
6
7
ADDITIONAL INFORMATION
PAGE 8
BY WHEN

9. OBJECTIVES /
DESCRIPTI
ON OF THE
PROJECT
BUSINESS
HISTORY /
NATURE OF
OPERATIO
NS
PRODUCTS AND
SERVICES
PROJECT
FINANCING
MANAGEMENT /
ADVISORS
Director 1
Director 2
RISK
ASSESSME
NT &
CONTINGE
NCY PLAN
PAGE 9

10. FINANCIAL
INSTITUTI
ON
SUPPORTING
DOCUME
NTS
PAGE 10

11. APPENDIX
FINANCIAL PLAN
PAGE 11