Obesity and poor nutrition affect millions of American adults and children, as a result of both processed foods and personal behavior. Robbie Vitrano of Naked Pizza, and Eric Quick of Revolution Foods aim to make the situation better. But instead of making foods that appear stereotypically healthy and bland in taste, both companies are designing with rationality and familiarity in mind. Make the items look and taste like everyday snacks and meals, but be a lot more nutritious. Listen to Eric talk about the impact their company is having on childrens diets in school cafeterias, and how Robbie is building a pizza chain based on solid business sense in terms of operations, supply chain management, new media marketing, and word of mouth.

1. The Food
Revolution and
Innovative Business
Responses
Robbie Vitrano, Naked Pizza
Eric Quick, Revolution Foods

2. STAND UP
Tuesday, August 3, 2010

3. YOU’RE
KILLING
YOU.
AND ME.
Tuesday, August 3, 2010

4. MARKET RESEARCH PERVERTS
Tuesday, August 3, 2010

5. Tuesday, August 3, 2010

6. • “Over the next few decades, life expectancy for the
average American could decline by as much as 5
years unless aggressive efforts are made to slow
rising rates of obesity.
• The US could be facing its first sustained drop in life
expectancy in the modern era, but this decline is not
inevitable if Americans—particularly younger ones—
trim their waistlines or if other improvements
outweigh the impact of obesity.”
• Source: US Department of Health and Human Services
Tuesday, August 3, 2010

7. Revolution Foods in Action
Founded in July 2006
Mission: To help build healthier school communities through increased
access to fresh, healthy, tasty food and nutrition education
materials
Currently:
• Providing healthy breakfast, lunch and snack to over 240 schools
• Serving over 5M lunches per year, over 8M meals per year
• National Presence
• Over 75% of our healthy meals served to low income students
• More than doubled in size each year
• Strong operating margins since inception
Tuesday, August 3, 2010

8. Who’s Making this Revolution Happen?
Tuesday, August 3, 2010

9. Tasty, fresh meals
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5&/ 6(%7 -)+ 6"-', -/" "./0 1"--8 2!"3!%- 1"-- -)+ $%4&5&!4&' 1"--4
9" :"-'&/" :$$+, '1-' 1-#" 67 1(.1 :/&;'$," ;$/) ,</&28 '/-),:-',8 -/'(:(;(-% 2/","/#-'(#",8
;$%$/,8 :%-#$/,8 ,0""'")"/,8 -)+ 1<+/$.")-'"+ :-',4
Tuesday, August 3, 2010

10. Where are we going?
• US Markets where access to healthy ingredients doesn’t exist..
• Continuing to build the infrastructure to address issue on national
basis
• Integrate with the “right” industry partners who want to change the
supply of food..
Where there is student action to change….
•
Tuesday, August 3, 2010

11. WHAT DO WE KNOW?
Tuesday, August 3, 2010

12. HACKING PIZZA
Tuesday, August 3, 2010

13. Tuesday, August 3, 2010

14. SCIENCE!
Tuesday, August 3, 2010

15. BAREBACK
ON A $38B
TROJAN HORSE
Tuesday, August 3, 2010

16. (IP+DIG PUBLISHING PLATFORM)SCALE=AL GORE MOMENT
Tuesday, August 3, 2010

17. Tuesday, August 3, 2010

18. POST-RECESSION
POST-MASS MEDIA
ENVIRONMENT
Tuesday, August 3, 2010

19. NOT SURE WHETHER THE
OPTIMISTS
OR THE PESSIMISTS
ARE RIGHT.
BUT IT’S THE OPTIMISTS
WHO ARE GOING TO
GET SOMETHING DONE.
Tuesday, August 3, 2010