Re-Programmming Fundamental Units of Culture

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These slides were presented at the Sustainable Brands London 2013 Conference, to view the associated video or listen to the audio of the presentation please visit …

These slides were presented at the Sustainable Brands London 2013 Conference, to view the associated video or listen to the audio of the presentation please visit www.sustainablebrands.com/digital_learning/behavior_change/re-programmming-fundamental-units-culture

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  • 1. By Julian Borra
  • 2. Lighten Up! Applying the Smarter, Lighter Living approach to memes around UK Dream work-streams: • Culture & Style • Wellbeing • Living
  • 3. Lighten Up! • Reframe the conversation • Drive engagement • Reach the 85%!
  • 4. Lighten Up! UK Dream work-streams – Culture & Style WORKSTREAM: Culture & Style THEME: Disposable fashion – huge waste – toxicity of self image – celebrity culture – indentured workers – human rights PLAY: The Dark Side of Fashion & The Ugly World of beauty
  • 5. Lighten Up! UK Dream work-streams – Culture & Style WORKSTREAM: Living THEME: Money & Finance – mortgage crunch, running costs, energy hikes, interest rises PLAY: Free Your Mind Unclutter Your Life and Lighten Up
  • 6. Hands Up Who’s Up Up! Lighten For A Lighter Life? UK Dream work-streams – Culture & Style WORKSTREAM: Living THEME: Heavy burdensome aspects of everyday life – finance, mortgage crunch, interest rates, household bills, running costs PLAY: Free Your Mind, Unclutter your life and Lighten Up Issued By The Department Of Smarter Lighter Living
  • 7. Lighten Up! UK Dream work-streams – Culture & Style WORKSTREAM: Well-being THEME: Men’s Health PLAY: A ‘manly’ allotment-flavoured approach to self-checking and cancer prevention PLAY: Meat and Two Precious Veg