By Julian Borra
Lighten Up!
Applying the Smarter, Lighter Living
approach to memes around UK Dream
work-streams:
• Culture & Style
• Wellb...
Lighten Up!

• Reframe the conversation
• Drive engagement
• Reach the 85%!
Lighten Up!
UK Dream work-streams – Culture & Style
WORKSTREAM: Culture & Style
THEME: Disposable fashion – huge waste –
t...
Lighten Up!
UK Dream work-streams – Culture &
Style
WORKSTREAM: Living
THEME: Money & Finance – mortgage
crunch, running c...
Hands Up Who’s Up Up!
Lighten
For A Lighter Life?

UK Dream work-streams – Culture & Style
WORKSTREAM: Living
THEME: Heavy...
Lighten Up!
UK Dream work-streams – Culture & Style
WORKSTREAM: Well-being
THEME: Men’s Health
PLAY: A ‘manly’ allotment-f...
Re-Programmming Fundamental Units of Culture
Re-Programmming Fundamental Units of Culture
Re-Programmming Fundamental Units of Culture
Re-Programmming Fundamental Units of Culture
Re-Programmming Fundamental Units of Culture
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Re-Programmming Fundamental Units of Culture

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These slides were presented at the Sustainable Brands London 2013 Conference, to view the associated video or listen to the audio of the presentation please visit www.sustainablebrands.com/digital_learning/behavior_change/re-programmming-fundamental-units-culture

Published in: Business, Design, Technology
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Re-Programmming Fundamental Units of Culture

  1. 1. By Julian Borra
  2. 2. Lighten Up! Applying the Smarter, Lighter Living approach to memes around UK Dream work-streams: • Culture & Style • Wellbeing • Living
  3. 3. Lighten Up! • Reframe the conversation • Drive engagement • Reach the 85%!
  4. 4. Lighten Up! UK Dream work-streams – Culture & Style WORKSTREAM: Culture & Style THEME: Disposable fashion – huge waste – toxicity of self image – celebrity culture – indentured workers – human rights PLAY: The Dark Side of Fashion & The Ugly World of beauty
  5. 5. Lighten Up! UK Dream work-streams – Culture & Style WORKSTREAM: Living THEME: Money & Finance – mortgage crunch, running costs, energy hikes, interest rises PLAY: Free Your Mind Unclutter Your Life and Lighten Up
  6. 6. Hands Up Who’s Up Up! Lighten For A Lighter Life? UK Dream work-streams – Culture & Style WORKSTREAM: Living THEME: Heavy burdensome aspects of everyday life – finance, mortgage crunch, interest rates, household bills, running costs PLAY: Free Your Mind, Unclutter your life and Lighten Up Issued By The Department Of Smarter Lighter Living
  7. 7. Lighten Up! UK Dream work-streams – Culture & Style WORKSTREAM: Well-being THEME: Men’s Health PLAY: A ‘manly’ allotment-flavoured approach to self-checking and cancer prevention PLAY: Meat and Two Precious Veg

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