Redesigning from a New Paradigm: Radical Integration of Material Sustainability, Job Creation and Customer Service

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Featuring:
Aly Khalifa, Founder, Lyf Shoes

View the recording of this presentation in the SB Library:
http://www.sustainablebrands.com/digital_learning/event_video/products_design/redesigning_new_paradigm_radical_integration_material_s

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Redesigning from a New Paradigm: Radical Integration of Material Sustainability, Job Creation and Customer Service

  1. 1. Redesigning from a New Paradigm: 
 Radical Integration of Material Sustainability, 
 Job Creation and Customer Service @alygkhalifa @LYFshoes lyfshoes.com Aly Khalifa
  2. 2. The inside of the shoe industry is not so pretty
  3. 3. Toluene, Benzene and other carcinogens
  4. 4. 4% of US Shoes are domestically made
  5. 5. upcycling => adds cost
  6. 6. => adds cost made on demand
  7. 7. => adds cost safe processes
  8. 8. localized manufacturing => adds cost
  9. 9. job creation material sustainability customer service sustainable materials upcycling custom fashion custom fit safe processes creative community localized manufacturing smart products experience retail made on demand
  10. 10. people planet profit sustainable materials upcycling custom fashion custom fit safe processes creative community localized manufacturing smart products experience retail made on demand job creation material sustainability customer service
  11. 11. people planet profit sustainable materials upcycling custom fashion custom fit safe processes creative community localized manufacturing smart products experience retail made on demand disruptive innovation
  12. 12. people planet profit sustainable materials upcycling custom fashion custom fit safe processes creative community localized manufacturing smart products experience retail made on demand
  13. 13. !assembled in 90 seconds
  14. 14. The Sustainable Figure 8 sustainable materials & suppliers
 100% recyclable components suppliers give 15% credit on all separated components BUY DISCOUNT satisfied customer with a shoe made with her & for her end-of-LYF return at store 
 with 15% incentive 
 to purchase new pair DISTRIBUTE CREDIT
  15. 15. capture data to make each shoe better
  16. 16. bring in your shoes 
 and we’ll show you 
 how you walked in them then we’ll adjust your fit
 OR for an upgrade:
 DIGITALLY MANUFACTURE IT now you’ve got 
 custom REFINED shoes data capture installed 
 into the next shoe 
 and around we go!
 CLOSED CUSTOMER LOOP
  17. 17. Love Your Fit Love Your Fashion Love Your Footprint fashion wall fitting loungefeatured window ASSEMBLY TABLEcafe sizing samples ultimate retail experience = making
  18. 18. rewarding real customer choice
  19. 19. embracing the creative community
  20. 20. embracing the creative community
  21. 21. embracing the creative community
  22. 22. embracing the creative community
  23. 23. your dog on your dogs
  24. 24. they key to long-tail marketing is delaying assembly until the order is placed 20% of risk 80% of risk 80% of cost 20% of cost
  25. 25. Stunning Inventory Advantage $129 MSRP KORK-EASE YULI (Zappos) = $17,000 x 3 colors x 15 sizes $129 MSRP LYF Shoes Ballet = $6,000 x 3 colors x 15 sizes x 1 color x 15 sizes 2/3 inventory reduction 
 = 200 ft3 = 600 ft3
  26. 26. retailer makes $67/pr (52% margin MAX) brand makes $20/pr (45% margin MAX) cheap materials nice materials $129$129 retailer makes $78/pair 
 (60% margin) brand makes $35/pair
 (67% margin) lower FOB reduces multipliers brand distributes components retailer does limited assembly typical import Assembly at Retail is More Profitable Retailer distributor foreign labor
  27. 27. people planet profit sustainable materials upcycling custom fashion custom fit safe processes creative community localized manufacturing smart products experience retail made on demand job creation material sustainability customer service
  28. 28. the cobbler
  29. 29. early globalization?
  30. 30. the digital cobbler
  31. 31. people planet profit sustainable materials upcycling custom fashion custom fit safe processes creative community localized manufacturing smart products experience retail made on demand job creation material sustainability customer service
  32. 32. people planet profit sustainable materials upcycling custom fashion custom fit safe processes creative community localized manufacturing smart products experience retail made on demand people planet profit
  33. 33. people planet profit sustainable materials upcycling custom fashion custom fit safe processes creative community localized manufacturing smart products experience retail made on demand
  34. 34. => adds value embracing challenges
  35. 35. Redesigning from a New Paradigm: 
 Radical Integration of Material Sustainability, 
 Job Creation and Customer Service @alygkhalifa @LYFshoes lyfshoes.com Aly Khalifa
  36. 36. REIMAGINE REDESIGN REGENERATE

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