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Redesigning from a New Paradigm: Radical Integration of Material Sustainability, Job Creation and Customer Service
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Redesigning from a New Paradigm: Radical Integration of Material Sustainability, Job Creation and Customer Service

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Featuring:
Aly Khalifa, Founder, Lyf Shoes

View the recording of this presentation in the SB Library:
http://www.sustainablebrands.com/digital_learning/event_video/products_design/redesigning_new_paradigm_radical_integration_material_s

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  • 1. Redesigning from a New Paradigm: 
 Radical Integration of Material Sustainability, 
 Job Creation and Customer Service @alygkhalifa @LYFshoes lyfshoes.com Aly Khalifa
  • 2. The inside of the shoe industry is not so pretty
  • 3. Toluene, Benzene and other carcinogens
  • 4. 4% of US Shoes are domestically made
  • 5. upcycling => adds cost
  • 6. => adds cost made on demand
  • 7. => adds cost safe processes
  • 8. localized manufacturing => adds cost
  • 9. job creation material sustainability customer service sustainable materials upcycling custom fashion custom fit safe processes creative community localized manufacturing smart products experience retail made on demand
  • 10. people planet profit sustainable materials upcycling custom fashion custom fit safe processes creative community localized manufacturing smart products experience retail made on demand job creation material sustainability customer service
  • 11. people planet profit sustainable materials upcycling custom fashion custom fit safe processes creative community localized manufacturing smart products experience retail made on demand disruptive innovation
  • 12. people planet profit sustainable materials upcycling custom fashion custom fit safe processes creative community localized manufacturing smart products experience retail made on demand
  • 13. !assembled in 90 seconds
  • 14. The Sustainable Figure 8 sustainable materials & suppliers
 100% recyclable components suppliers give 15% credit on all separated components BUY DISCOUNT satisfied customer with a shoe made with her & for her end-of-LYF return at store 
 with 15% incentive 
 to purchase new pair DISTRIBUTE CREDIT
  • 15. capture data to make each shoe better
  • 16. bring in your shoes 
 and we’ll show you 
 how you walked in them then we’ll adjust your fit
 OR for an upgrade:
 DIGITALLY MANUFACTURE IT now you’ve got 
 custom REFINED shoes data capture installed 
 into the next shoe 
 and around we go!
 CLOSED CUSTOMER LOOP
  • 17. Love Your Fit Love Your Fashion Love Your Footprint fashion wall fitting loungefeatured window ASSEMBLY TABLEcafe sizing samples ultimate retail experience = making
  • 18. rewarding real customer choice
  • 19. embracing the creative community
  • 20. embracing the creative community
  • 21. embracing the creative community
  • 22. embracing the creative community
  • 23. your dog on your dogs
  • 24. they key to long-tail marketing is delaying assembly until the order is placed 20% of risk 80% of risk 80% of cost 20% of cost
  • 25. Stunning Inventory Advantage $129 MSRP KORK-EASE YULI (Zappos) = $17,000 x 3 colors x 15 sizes $129 MSRP LYF Shoes Ballet = $6,000 x 3 colors x 15 sizes x 1 color x 15 sizes 2/3 inventory reduction 
 = 200 ft3 = 600 ft3
  • 26. retailer makes $67/pr (52% margin MAX) brand makes $20/pr (45% margin MAX) cheap materials nice materials $129$129 retailer makes $78/pair 
 (60% margin) brand makes $35/pair
 (67% margin) lower FOB reduces multipliers brand distributes components retailer does limited assembly typical import Assembly at Retail is More Profitable Retailer distributor foreign labor
  • 27. people planet profit sustainable materials upcycling custom fashion custom fit safe processes creative community localized manufacturing smart products experience retail made on demand job creation material sustainability customer service
  • 28. the cobbler
  • 29. early globalization?
  • 30. the digital cobbler
  • 31. people planet profit sustainable materials upcycling custom fashion custom fit safe processes creative community localized manufacturing smart products experience retail made on demand job creation material sustainability customer service
  • 32. people planet profit sustainable materials upcycling custom fashion custom fit safe processes creative community localized manufacturing smart products experience retail made on demand people planet profit
  • 33. people planet profit sustainable materials upcycling custom fashion custom fit safe processes creative community localized manufacturing smart products experience retail made on demand
  • 34. => adds value embracing challenges
  • 35. Redesigning from a New Paradigm: 
 Radical Integration of Material Sustainability, 
 Job Creation and Customer Service @alygkhalifa @LYFshoes lyfshoes.com Aly Khalifa
  • 36. REIMAGINE REDESIGN REGENERATE