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Redesigning from a New Paradigm: Radical Integration of Material Sustainability, Job Creation and Customer Service
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Redesigning from a New Paradigm: Radical Integration of Material Sustainability, Job Creation and Customer Service

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Featuring:
Aly Khalifa, Founder, Lyf Shoes

View the recording of this presentation in the SB Library:
http://www.sustainablebrands.com/digital_learning/event_video/products_design/redesigning_new_paradigm_radical_integration_material_s

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Redesigning from a New Paradigm: Radical Integration of Material Sustainability, Job Creation and Customer Service Redesigning from a New Paradigm: Radical Integration of Material Sustainability, Job Creation and Customer Service Presentation Transcript

  • Redesigning from a New Paradigm: 
 Radical Integration of Material Sustainability, 
 Job Creation and Customer Service @alygkhalifa @LYFshoes lyfshoes.com Aly Khalifa
  • The inside of the shoe industry is not so pretty
  • Toluene, Benzene and other carcinogens
  • 4% of US Shoes are domestically made
  • upcycling => adds cost
  • => adds cost made on demand
  • => adds cost safe processes
  • localized manufacturing => adds cost
  • job creation material sustainability customer service sustainable materials upcycling custom fashion custom fit safe processes creative community localized manufacturing smart products experience retail made on demand
  • people planet profit sustainable materials upcycling custom fashion custom fit safe processes creative community localized manufacturing smart products experience retail made on demand job creation material sustainability customer service
  • people planet profit sustainable materials upcycling custom fashion custom fit safe processes creative community localized manufacturing smart products experience retail made on demand disruptive innovation
  • people planet profit sustainable materials upcycling custom fashion custom fit safe processes creative community localized manufacturing smart products experience retail made on demand
  • !assembled in 90 seconds
  • The Sustainable Figure 8 sustainable materials & suppliers
 100% recyclable components suppliers give 15% credit on all separated components BUY DISCOUNT satisfied customer with a shoe made with her & for her end-of-LYF return at store 
 with 15% incentive 
 to purchase new pair DISTRIBUTE CREDIT
  • capture data to make each shoe better
  • bring in your shoes 
 and we’ll show you 
 how you walked in them then we’ll adjust your fit
 OR for an upgrade:
 DIGITALLY MANUFACTURE IT now you’ve got 
 custom REFINED shoes data capture installed 
 into the next shoe 
 and around we go!
 CLOSED CUSTOMER LOOP
  • Love Your Fit Love Your Fashion Love Your Footprint fashion wall fitting loungefeatured window ASSEMBLY TABLEcafe sizing samples ultimate retail experience = making
  • rewarding real customer choice
  • embracing the creative community
  • embracing the creative community
  • embracing the creative community
  • embracing the creative community
  • your dog on your dogs
  • they key to long-tail marketing is delaying assembly until the order is placed 20% of risk 80% of risk 80% of cost 20% of cost
  • Stunning Inventory Advantage $129 MSRP KORK-EASE YULI (Zappos) = $17,000 x 3 colors x 15 sizes $129 MSRP LYF Shoes Ballet = $6,000 x 3 colors x 15 sizes x 1 color x 15 sizes 2/3 inventory reduction 
 = 200 ft3 = 600 ft3
  • retailer makes $67/pr (52% margin MAX) brand makes $20/pr (45% margin MAX) cheap materials nice materials $129$129 retailer makes $78/pair 
 (60% margin) brand makes $35/pair
 (67% margin) lower FOB reduces multipliers brand distributes components retailer does limited assembly typical import Assembly at Retail is More Profitable Retailer distributor foreign labor
  • people planet profit sustainable materials upcycling custom fashion custom fit safe processes creative community localized manufacturing smart products experience retail made on demand job creation material sustainability customer service
  • the cobbler
  • early globalization?
  • the digital cobbler
  • people planet profit sustainable materials upcycling custom fashion custom fit safe processes creative community localized manufacturing smart products experience retail made on demand job creation material sustainability customer service
  • people planet profit sustainable materials upcycling custom fashion custom fit safe processes creative community localized manufacturing smart products experience retail made on demand people planet profit
  • people planet profit sustainable materials upcycling custom fashion custom fit safe processes creative community localized manufacturing smart products experience retail made on demand
  • => adds value embracing challenges
  • Redesigning from a New Paradigm: 
 Radical Integration of Material Sustainability, 
 Job Creation and Customer Service @alygkhalifa @LYFshoes lyfshoes.com Aly Khalifa
  • REIMAGINE REDESIGN REGENERATE