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Sustainable Furnishings Presentation in Guangzhou

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“Sustainability is not only our future, but also is a growing market.” Find out why consumers want green home furnishings but say they can’t find them.

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Sustainable Furnishings Presentation in Guangzhou

  1. 1. Furniture for Generations without Generations of Environmental Impact By: Seth Berman Founder of: www.goodfacories.com
  2. 2. Why are we here?
  3. 3. Lets look at this from a different perspective
  4. 4. Sustainable Furniture and Home Decor is:
  5. 5. Simple
  6. 6. Necessary
  7. 7. Cost Effective
  8. 9. How many people
  9. 10. want to buy sustainable furniture?
  10. 11. 80%
  11. 12. How many people say they can’t find sustainable furniture?
  12. 13. 70%
  13. 14. How much more are people willing to pay?
  14. 15. 10-15%
  15. 16. Is this possible?
  16. 17. Yes!
  17. 18. 60-70% of your cost is in the materials.
  18. 19. Green materials are 0-20% more expensive
  19. 20. So, for a $100 Table
  20. 21. So, for a $100 Table $70 in Materials
  21. 22. So, for a $100 Table $70 in Materials +20% = $84 for materials
  22. 23. So, for a $100 Table $70 in Materials +20% = $84 for materials = 14% price increase
  23. 24. It is that SIMPLE
  24. 25. 3 years ago, recycled EVA was the cheapest foam
  25. 26. In 2009 recycled EVA foam is the most expensive!
  26. 27. Companies are over charging green!
  27. 28. Companies are over charging green! Boo!
  28. 29. Lets break the myth
  29. 30. “ Green is much more expensive”
  30. 31. Psst…
  31. 32. Psst… Ikea has done it
  32. 33. Really! A store sells environmentally friendly products for cheap?
  33. 34. Really! A store sells environmentally friendly products for cheap? Everybody knows Ikea, but it is not 100% green!
  34. 35. True, Ikea is not 100% Green
  35. 36. True, Ikea is not 100% Green Then its not Green!
  36. 37. True, Ikea is not 100% Green Then its not Green! Yeah!
  37. 38. True, Ikea is not 100% Green Then its not Green! Yeah! Greenwashers!
  38. 39. Hold on
  39. 40. Lets talk about this It is an important issue
  40. 41. Lets talk about this It is an important issue I still think Ikea is doing a great job!
  41. 42. Lets talk about this It is an important issue I still think Ikea is doing a great job! What do you mean “great job”? How?
  42. 43. Ikea sources all its wood from licensed forests. And over 50% of its wood products come from certified renewable forests.
  43. 45. They ensure the suppliers they buy from are fair to their workers.
  44. 46. They do their best to make sure their products cause minimal damage to the environment.
  45. 47. That sounds good but they still use some harmful materials
  46. 48. Should Ikea and its products be called sustainable? That sounds good but they still use some harmful materials
  47. 49. Should Ikea and its products be called sustainable? Some of the products are, is there a way to reward them while they work on getting better?
  48. 50. Exactly my point!
  49. 51. Ikea is making an effort to help the environment, we SHOULD reward them.
  50. 52. We call this step 1, on a process to sustainability
  51. 54. Sustainability is a goal, some companies have taken the first step and a few are already at level 4
  52. 55. Lets help teach and encourage companies to become sustainable and not fight over the definition.
  53. 56. Applause Lets help teach and encourage companies to become sustainable and not fight over the definition.
  54. 57. Lets move on…
  55. 58. Why is Environmentally Friendly furniture important?
  56. 59. Global Warming
  57. 60. Global Warming How bad is it?
  58. 61. Our climate has been relatively stable for more than 10,000 years
  59. 62. People could count on rain for farming
  60. 63. Civilization began to flourish
  61. 64. Last 1000 years temperature only increased by 2 degrees C
  62. 65. The last 100 years are already 1.8 degrees warmer
  63. 66. The last 20 years are the fastest warming in recorded history!
  64. 67. Global warming has been selected as the number 1 issue by the Sustainable Furnishings Council
  65. 68. Estimates now suggest temperature will warm as much as 5-7 degrees within this century
  66. 69. This will cause weather patterns to change and sea level to rise
  67. 71. Is the main contributor to global warming
  68. 72. 74% C0 2 caused by burning fossil fuels
  69. 73. 25% due to deforestation!
  70. 74. 25% due to deforestation! Wow
  71. 75. Furniture is the 3 rd largest consumer of our forests
  72. 76. Asian, Oceania, African, and South American forests are being eliminated quickly and illegally
  73. 77. Certified woods
  74. 78. Renewable woods
  75. 79. Renewable woods Mango
  76. 80. Renewable woods Mango Rubberwood
  77. 81. Renewable woods Mango Rubberwood Palm
  78. 82. Alternates to wood
  79. 83. Alternates to wood Bamboo
  80. 84. Alternates to wood Bamboo Rattan
  81. 85. Alternates to wood Bamboo Rattan Renewable Materials
  82. 86. All are being picked by manufacturers and retailers around the world
  83. 88. Not only are the forests under attack, but so are our homes!
  84. 89. Indoor Air Quality
  85. 90. The air in your home
  86. 91. Is 2 to 5 times more polluted than the air outside!
  87. 92. V
  88. 93. V O
  89. 94. V O C
  90. 95. V olatile O rganic C ompounds
  91. 96. VOCs off gas for years after production
  92. 97. VOCs are known to cause Cancer and Asthma
  93. 98. CARB
  94. 99. California Air Resources Board
  95. 100. CARB is reducing the amount of VOC’s and Indoor Air Pollutants in building and home products
  96. 101. VOC’s are found in particle boards, resins, paints, and fabrics
  97. 102. Many Low and Zero VOC options are available today
  98. 103. Zero VOC Paints
  99. 104. Water based paints and glues
  100. 105. Detailed Information
  101. 106. Detailed Information available in the GoodFactories.com Sustainable Furnishings Sourcing Guide
  102. 107. Detailed Information available in the GoodFactories.com Sustainable Furnishings Sourcing Guide Yeah!
  103. 108. Detailed Information Available in our Sustainable Sourcing Guide Yeah! Hang On!
  104. 109. How do consumers know if a product is environmentally friendly?
  105. 110. Green Certifications
  106. 111. There are many, and it is confusing
  107. 112. There are many, and it is confusing
  108. 113. 3 Basic Categories
  109. 114. Certify Companies
  110. 115. Certify Forests and Processes
  111. 116. Certify Materials and Products
  112. 117. They all cost money
  113. 118. They all cost money But some are worth it
  114. 119. FSC is the best for renewable woods
  115. 120. FSC certified products can be sold with FSC logo
  116. 121. And sold for green building projects using LEED standards
  117. 122. SFC Sustainable Furnishings Council
  118. 123. Is making a difference in our Industry
  119. 124. Helping companies improve by:
  120. 125. Training retail stores about green and how to sell green
  121. 126. Enabling people to make the right choices
  122. 127. And helping bring this information to YOU!
  123. 128. SFC logo can be used by members on all their marketing materials
  124. 129. And can be used on products
  125. 130. And can be used on products by members who have achieved a high level of sustainability
  126. 131. Product certifications are expensive
  127. 132. But
  128. 133. a cost effective way to certify products is by group
  129. 134. Product certification also brings confidence to parents and can help sell kids furniture
  130. 135. Sustainability
  131. 136. Sustainability What does it mean?
  132. 137. “ To meet the needs of the present without compromising the ability of future generations to meet their own needs”
  133. 138. In a recent poll
  134. 139. In a recent poll consumers did not choose “Sustainable” or “Green” as their preferred label.
  135. 140. Almost 60% of consumers prefer the terms
  136. 141. Almost 60% of consumers prefer the terms -Eco Friendly-
  137. 142. Almost 60% of consumers prefer the terms -Eco Friendly- -Environmentally Safe-
  138. 143. Market the comforting terms like “safe” and “friendly, not “Green”
  139. 144. Be aware
  140. 145. Be aware a consumer’s priority
  141. 146. Be aware a consumer’s priority #1. Quality #2. Price #3. Style
  142. 147. Only 2% say Eco Friendly is their 1 st priority when selecting home furnishings
  143. 148. But don’t worry!
  144. 149. 80% did say they want to buy eco friendly
  145. 150. Less than 5% of car buyers say Eco Friendly is their 1 st priority
  146. 151. But Honda and Toyota know this is the fastest growing market
  147. 152. Think about it this way
  148. 153. Eco friendly is not only a tie breaker
  149. 154. It’s a great sales pitch
  150. 155. Engage a customer in conversation
  151. 156. Sell more product
  152. 157. They may not pick the eco friendly product
  153. 158. But once you have established a relationship
  154. 159. You are more likely to make a sale
  155. 160. Promotions
  156. 161. Earth Day Sale
  157. 162. Create Green Credits
  158. 163. More ways to make your business more sustainable
  159. 164. LED lighting is here!
  160. 165. 6 LED watts =14 fluorescent watts = 60 incandescent watts
  161. 166. Putting $29 LED bulbs in your office, showroom, or store will pay for themselves in one year and they last for up to 100,000 hours!
  162. 167. Reducing your CO2 emissions
  163. 168. Recycle
  164. 169. Recycle Most used office materials can be recycled and even sold, including Styrofoam
  165. 170. Buy recycled and eco friendly office supplies and marketing materials
  166. 171. Upgrade your AC and Heating
  167. 172. Upgrade your AC and Heating New appliances offer up to 40% energy savings
  168. 173. Save power: let the temperature increase by 10 degrees at night, then decrease by 15 degrees before opening and save up to 10%
  169. 174. Buy alternative power credits, they do not cost a lot
  170. 175. Become a member of the SFC
  171. 176. Membership fees help train retail and wholesale companies how to sell environmentally friendly home furnishings
  172. 177. How to find Environmentally Friendly home furnishing manufacturers
  173. 178. www.goodfactories.com
  174. 180. We are proactively helping build a high quality home furnishings supply chain
  175. 181. Useful articles, including the sustainable sourcing guide are online
  176. 182. And our Sourcing Map can save you hours of car travel and CO 2 emissions
  177. 184. Anybody wishing to discuss more details, please stick around
  178. 185. And don’t forget to grab our Sustainable Furnishings Sourcing Guide
  179. 186. Thank You!

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