Business Value and Strategy for Yammer!

2. The What and Why
of Yammer?
Business Value of
Yammer
Demo and Best
Practices
Recommended
Strategy
Agenda

5. Yammer Customer
Network (YCN)
Yammer: Transform the
Way We Work [video]

6. Performance
Improvement
Errors and
Uncertainty
Insights

7. Get the Most Out of Yammer

8. 78% of Yammer
users communicate
more effectively
compared to other
collaboration methods1
80% of users are
more informed with what
is happening in their
organization1
100% increase in
engagement, compared
to the U.S. average
nationwide, when
managers focus on
employee strengths2
83% of Yammer
users feel better
connected with their
team3
68% of users agree
that Yammer improves
collaboration across
remote locations4
20-25% boost in
productivity among
organizations that use
social technologies5
79% of users are
exposed to more new
ideas and innovations in
their organization6
20% improvement
in supplier and partner
satisfaction among
20% companies that use
social7
365% Yammer has
the potential to generate
a 365% Return-On-
Investment (ROI)8
Sources:
1. MarketTools, Yammer Business Value Survey, 2013 | 2. Gallup, State of American Workplace, 2013 | 3. Yammer User Survey, 2010 | 4. MarketTools, Yammer Business Value Survey, 2013 | 5. McKinsey, The
Social Economy, July 2012 | 6. MarketTools, Yammer Business Value Survey, 2013 | 7. McKinsey, The Social Economy, July 2012 | 8. Forrester Research, The Total Economic Impact of Yammer, April 2011
Listen to the conversations that matter
- Communicate across your organization
- Identifyexpertise
- Give employees a voice
Adapt and make smarter decision
- Accelerateteamwork
- Break down silos
- Improve responsetime
Grow your business
- Innovate faster
- Develop better productsand services
- Improve experiences with customers
Business Value of Yammer

12. Organization’s
needs and
wants
Member’s
needs and
wants

16. Communities Take Time to Mature
Phase1
Hierarchy
Phase2
Emergent
Community
Phase3
Community
Phase4
Networked
Behaviour
Change
Pull
Grow
Transform

17. How to Launch Successfully
% of
engaged
users
With
• adequate executive support &
participation
• behaviour change training
• community management
Without
• adequate executive support &
participation
• behaviour change training
• community management
Formal
launch
Yammer begins to
spread virally People leave
(no value)Identify
Champions /
Power Users
Time
Soft Launch Hard Launch

18. Role Responsibilities Department Name(s)
Executive Sponsor Communicate high-level vision and values of Yammer to the company.
Executive
Leadership
Department Owners Identify how specific departments will use Yammer; encourage engagement. Various Dept..
Project Manager Oversee entire network rollout, from pre-launch project planning and assignments to deployment.
Project
Management
Office
Communication Lead Oversee the development, approval and delivery of companywide communications related to the rollout.
Corporate
Communications
Community Manager
Manage day-to-day network activity; provide guidance and best practices. Manage and communicate
training content about Yammer.
HR / Corp
Communications
Champions / Power Users
Early adopters passionate about using Yammer for work. Build Yammer awareness, understanding and
engagement throughout the community.
Various Dept.
IT Specialist Oversee all technical aspects of the rollout, including integrations , for example, SSO and Office 365. IT
HR Leader
Assist rollout team in drafting the Yammer Usage Policy. Integrate Yammer into HR processes (e.g.
onboarding) and manage HR announcements, conversations and content on Yammer.
HR
Identify Key Stakeholders

19. https://about.yammer.com/success/
https://www.yammer.com/yammerycn
https://www.yammer.com/itpronetwork/
http://success.office.com/
http://www.communityroundtable.com/
https://community.jivesoftware.com/commun
ity/training/eu-cm-training
http://gapingvoid.com/