1. Becoz u deserve the BEST..!!
Vivaah.com

2. Team Members
• DSI Kiranmayee 30021
• M.Amarnath 30024
• N.Sujitha 30046
• S.Vikram 30050
• Ch.Thejaswi 30070
• Ch. Mukesh 30086
• P.Rameh 30091

3. Contents
• Introduction to Service
• Geography
• Market potential
• Statistics
• Competitors
• 7 Ps
• Total Product Concept
• Service agility model
• Non financial Burdens
• References

4. Matrimony Service
• We are the best match Makers to take our
customers on a grand journey to find a perfect
partner.
• We provide both Online and Offline service.
• Document verification is done to check the
authenticity.
• degree certificate, pay-slips, caste certificate.
• Suggestions using horoscope match

5. • Online Services:
Data is showed according to the preference Segregating
based on state, language, caste, education, profession.

7. • Offline Service:
Assisted service in offices for people who
don’t have net access.

8. Geography and Market Potential
• Our company operates in South India.
Market Potential:
• 47% ,52%,49%,50% of Andhra Pradesh,
Karnataka,Kerala and TamilNadu Population
are our potential customers.

9. W/D/S-widowed/divorsed/single
Gender wise statistics of marital status

10. Some Interesting statistics

11. Our Top Competitors
• Bharat Matrimony.com
• Shaadi.com
• JeevanSathi.com

13. Product concept Model
• CBC : Convenience
• Service Concept : Finding Best Match

14. Product concept Model
• Service offered :
-Ice breaking( first meet),
- Horoscope Matching,
-personalized services,
-compatibility check(analytics),
-documentation.

15. Product concept Model
• Service forms :
assisted matrimony,
online matrimony.
• Service delivery :
service personal.

16. Price
Ability pricing:
– Elite: high society people and celebrities.
– Premium: more no. of profile.

17. People
• Service
Personal : soft
skills, linguistic
ability in
English and
regional
language.

18. People
• Customer : Unmarried, divorcee, widowed
citizens and/or their parents / guardians.

19. Place
• Place : Easily accessible commercial
areas.

20. Place
Place : Online

21. Physical Evidence:
• Physical Evidence:
– Peripheral : gifts for newly-wed
– Essential evidence : information, user interface,
Ambience of meeting place.

22. Company
CustomerService
personnel
Interactive Marketing

23. Marketing Strategies
• Online Strategies
Social Media Promotion.
Mail Promotions to Prospective Customers.
Paid ads on Most visited Websites.

24. Marketing Strategies
• Offline Strategies
Print and Media Ads.
Telemarketing.
Direct Marketing.

25. Publicity
• We will conduct Yearly once group marriages
on a large scale for people who cannot afford.
This creates huge buzz in media.

26. Process
• Mental stimulus Processing
• Service Encounter :
Online Service :Low Contact
Offline Service : High Contact

27. Total product concept
• Generic-Providing information about profiles of
brides and bridegrooms
• Expected- Horroscope match,caste and
community specific match ;Arranging meetings
• Augmented-Documentation (registration of
marriage),Marriage counselling
• Potential-Analytics to find the best
match(behavior),Event management,Honey-
moon planning

28. Service Agility Model
Time To Value :
• Unlimited access to profiles for first 3 days.
Value over Time :
• Gift on the day of Marriage.
• Consultation service.
• Greetings Mails on anniversaries.
• Success stories

30. Non Financial Burdens
• Effort of Searching alliance.
• Time Cost
• Fear/anxiety of fraud alliance.
• Feeling inadequate
• Visual Hedonic Perception (photo shopped
images).

31. Additional Features
• Unlimited Option to view more profiles with
additional cost.
• AstroMatch
• Increased Credibility
• Spam tracker (to remove fake profiles)
• Mobile app
• Different Regional languages
• Dedicated advisor

32. References
• http://data.gov.in/catalog/marital-status-age-and-sex-india-and-
states#web_catalog_tabs_block_10
• http://mospi.nic.in/Mospi_New/upload/14_agenda/Agenda-3_280108.pdf
• http://www.bharatmatrimony.com/