10 content strategy diagrams that changed the world
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Slides from ConCon 4 September 2016
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10 content strategy diagrams that changed the world
- 1. Sue Davis Government Digital Service @suedavis68
- 2. 10 content strategy diagrams that changed the world
- 3. GDS Elements of user experience Jesse James Garrett 2002
- 5. GDS F-pattern of reading Jakob Nielsen 2006
- 12. GDS
- 14. GDS Mobile content strategy Me, inspired by Karen McGrane 2012
- 15. What’s your favourite content diagram?
Editor's Notes
- This slide format is for headings or section breaks
- Shows relationships between UX terminology
- “No matter how brilliant your designs, if the content is bad, the honeycomb crumbles” (Peter Morville) Not process but subjective decisions motivating our work as content designers Desirable – easy to read Credible – professional (house style)
- - you reach your objectives - users solve their tasks The content elements we need to make to enable the user to solve their task while respecting our objectives (the GOV.UK proposition) Peter Drucker: There is surely nothing quite so useless as doing with great efficiency what should not be done at all
- Maintain: auditing, targets for success and updating
- Short feedback loop – forever Feedback mechanisms are built in Be a thermostat – not a thermometer React – don’t just measure
- As content people we are good at the substance (the words) Structure at the page and big picture (taxonomy) level
- This slide format is for headings or section breaks
- This is your end slide