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10 content strategy diagrams that changed the world

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10 content strategy diagrams that changed the world

  1. 1. Sue Davis Government Digital Service @suedavis68
  2. 2. 10 content strategy diagrams that changed the world
  3. 3. GDS Elements of user experience Jesse James Garrett 2002
  4. 4. GDS User experience honeycomb Peter Morville 2004
  5. 5. GDS F-pattern of reading Jakob Nielsen 2006
  6. 6. Org goals User needs Core content model Netlife Research 2007 GDS
  7. 7. GDS Content lifecycle Erin Scime 2009
  8. 8. build measurelearn product data ideas Agile feedback loop GDS
  9. 9. GDS Content strategy quad Brain Traffic 2010
  10. 10. GDS Content strategy maturity model Rahel Bailie 2011
  11. 11. GDS Press release workflow Richard Ingram 2011
  12. 12. GDS
  13. 13. GDS Content strategy burger Mark Smiciklas 2011
  14. 14. GDS Mobile content strategy Me, inspired by Karen McGrane 2012
  15. 15. What’s your favourite content diagram?
  16. 16. Thanks! Sue Davis @suedavis68

Editor's Notes

  • This slide format is for headings or section breaks
  • Shows relationships between UX terminology
  • “No matter how brilliant your designs, if the content is bad, the honeycomb crumbles” (Peter Morville)

    Not process but subjective decisions motivating our work as content designers

    Desirable – easy to read
    Credible – professional (house style)


  • - you reach your objectives
    - users solve their tasks
    The content elements we need to make to enable the user to solve their task while respecting our objectives (the GOV.UK proposition)

    Peter Drucker: There is surely nothing quite so useless as doing with great efficiency what should not be done at all
  • Maintain: auditing, targets for success and updating
  • Short feedback loop – forever

    Feedback mechanisms are built in
    Be a thermostat – not a thermometer
    React – don’t just measure
  • As content people we are good at the substance (the words)

    Structure at the page and big picture (taxonomy) level
  • This slide format is for headings or section breaks
  • This is your end slide

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