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USING FRAMEWORKS
An exploration into the
application of parameters
to dictate, morph and
manipulate space.
R.Elharrak
MA Comm. Design
“…Research for art and design…what Picasso considered was the
gathering of reference materials rather than research proper.
Research where the end product is an artefact – where the thinking
is, so to speak, embodied in the artefact, where the goal is not
primarily communicable knowledge in the sense of verbal
communication, but in the sense of visual or iconic or imagistic
communication.”
Christopher Frayling
Research in Art and Design (1993/4)
AIM –
QUESTIONING METHODOLOGY
UK
Build
Studio Fernando Gutierrez
Cartlidge Levene
Studio Frith
She Was Only
Julia
A2SWHK
Here Design
Bibliotheque Design
Spin
Why Not Associates
Give Up Art
Paul Bedford
Graphic Thought Facility
Graphical House
Design By St
Present Perfect
Modern Designers
Alphabetical Studio
Pollen London
Heatherwick
Sweden
Research + Development
Konst-Teknik
Henrik Nygren Design
Acne Department
Essen
Form Us With Love
Norway
Bleed
Heydays
Netherlands
Another Something
Experimental Jetset
Switzerland
C2F
Banziger Hug
Germany
123Buero
Onlab
Meire Und Meire
HelloMe
Hort
France
Ill Studio
Studio Plastac
Spain
Heystudio
Astrid Stavro
Marnich
Anagrama
Italy
Artiva
South Korea
Studio FNT
America
Ro and Co Studio
Priority – Immediate Goal
Fabrica
PROFESSIONAL PRACTICE
–
CAREER GOALS +
AMBITIONS
REFERENCE MATERIAL
REFERENCE MATERIAL
REFERENCE MATERIAL
REFERENCE MATERIAL
REFERENCE MATERIAL
REFERENCE MATERIAL
REFERENCE MATERIAL
EARLY IDEAS
EARLY IDEAS
EARLY IDEAS –
AN ETHOS
- A 2d or 3d arrangement of small units.
- A symmetrical pattern (or arrangement) of objects or
images
- A grid is a means to formalise a space, according to
an abstract ideal. It allows no deviation, no crossing
over the line.
- A grid is a dreary construction which attempts to
support the cult of incessant activity and infinite
progress.
- Columns and Rows
- Lines with equal gaps vertically and horizontally later
over an image or surface in order to break down an
image/map/surface into geometric sectors.
- A box of squares.
THINKING OF AN AUDIENCE –
QUESTIONNAIRE
A design should have some tension and some
expression in itself. I like to compare it with the lines on
a football field. It is a strict grid. In this grid you play a
game and these can be nice games or very boring
games.
WIM CROUWEL
Grids do not exist in a vacuum. They exist in relation to
the content. We never start with a grid. We start with an
idea which is then translated into a form, a structure.
LINDA VAN DEURSEN
To say a grid is limiting is to say that language is
limiting, or typography is limiting. It is up to us to use
these media critically or passively.
ELLEN LUPTON
Order is the actual key of life.
LE CORBUSIER
Where there is no order, there is chaos.
FRA LUCA PACIOLI
Perfection is achieved, not when there is nothing left to
add, but when there is nothing left to take away.
ANTOINE DE ST.EXUPERY
RESPONSE
Earth is my playground,
The city is a trap
Examples
1. Anthony Burrill
2. Robert Montgomery
3. Laser 3.14
“In Babylonian creation myth, God turned men out like bricks from
clay molds. It was men who built bricks into walls. The first grid, the
brick wall, easily evokes associations with the human body.”
Hannah B Higgins
The Grid Book (2009)
AN UNDERSTANDING–
THE BIRTH OF THE GRID
ONWARDS –
WHERE NEXT?

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MP Presentation

  • 1. USING FRAMEWORKS An exploration into the application of parameters to dictate, morph and manipulate space. R.Elharrak MA Comm. Design
  • 2. “…Research for art and design…what Picasso considered was the gathering of reference materials rather than research proper. Research where the end product is an artefact – where the thinking is, so to speak, embodied in the artefact, where the goal is not primarily communicable knowledge in the sense of verbal communication, but in the sense of visual or iconic or imagistic communication.” Christopher Frayling Research in Art and Design (1993/4) AIM – QUESTIONING METHODOLOGY
  • 3. UK Build Studio Fernando Gutierrez Cartlidge Levene Studio Frith She Was Only Julia A2SWHK Here Design Bibliotheque Design Spin Why Not Associates Give Up Art Paul Bedford Graphic Thought Facility Graphical House Design By St Present Perfect Modern Designers Alphabetical Studio Pollen London Heatherwick Sweden Research + Development Konst-Teknik Henrik Nygren Design Acne Department Essen Form Us With Love Norway Bleed Heydays Netherlands Another Something Experimental Jetset Switzerland C2F Banziger Hug Germany 123Buero Onlab Meire Und Meire HelloMe Hort France Ill Studio Studio Plastac Spain Heystudio Astrid Stavro Marnich Anagrama Italy Artiva South Korea Studio FNT America Ro and Co Studio Priority – Immediate Goal Fabrica PROFESSIONAL PRACTICE – CAREER GOALS + AMBITIONS
  • 14. - A 2d or 3d arrangement of small units. - A symmetrical pattern (or arrangement) of objects or images - A grid is a means to formalise a space, according to an abstract ideal. It allows no deviation, no crossing over the line. - A grid is a dreary construction which attempts to support the cult of incessant activity and infinite progress. - Columns and Rows - Lines with equal gaps vertically and horizontally later over an image or surface in order to break down an image/map/surface into geometric sectors. - A box of squares. THINKING OF AN AUDIENCE – QUESTIONNAIRE A design should have some tension and some expression in itself. I like to compare it with the lines on a football field. It is a strict grid. In this grid you play a game and these can be nice games or very boring games. WIM CROUWEL Grids do not exist in a vacuum. They exist in relation to the content. We never start with a grid. We start with an idea which is then translated into a form, a structure. LINDA VAN DEURSEN To say a grid is limiting is to say that language is limiting, or typography is limiting. It is up to us to use these media critically or passively. ELLEN LUPTON Order is the actual key of life. LE CORBUSIER Where there is no order, there is chaos. FRA LUCA PACIOLI Perfection is achieved, not when there is nothing left to add, but when there is nothing left to take away. ANTOINE DE ST.EXUPERY
  • 15. RESPONSE Earth is my playground, The city is a trap Examples 1. Anthony Burrill 2. Robert Montgomery 3. Laser 3.14
  • 16. “In Babylonian creation myth, God turned men out like bricks from clay molds. It was men who built bricks into walls. The first grid, the brick wall, easily evokes associations with the human body.” Hannah B Higgins The Grid Book (2009) AN UNDERSTANDING– THE BIRTH OF THE GRID