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Brand&Trend
STONE.
What is the

BRAND&
TREND.
Everybody knows what

BRAND&
TREND.
is
BRAND&
TREND.
is

The most powerful keyword
of the 21st century
BRAND&
TREND.
What is the
BRAND&
TREND.
is not a fad
BRAND&
TREND.
endures
BRAND&
TREND.
evolves
Brands represent underlying forces, first causes,
basic human needs, attitudes, aspirations.
They help us navigate the world,
understand what’s happening and why, and
prepare for what is yet to come.
-Faith Popcorn’s Brain Reserve

©	
  faithpapcorn.com	
  
BRAND&
TREND.
You need to know the latest
BRAND&
TREND.
If you a Consultant,

You need to know the latest
BRAND&
TREND.
If you an Writer

If you a Consultant,

You need to know the latest
BRAND&
TREND.
If you a Designer
If you an Writer

If you a Consultant,

You need to know the latest
BRAND&
TREND.
Because,
Because,

Trend is the tool for Self-Reliance
Flickr	
  ©	
  Zee	
  Anna!	
  
BRAND&
TREND.

lives in
TREND RESEARCH TOOL by STONE.

1ST STEP

MEGA TREND
Climates

Flickr © Rebecca Yale
Politics

Flickr © INACTIVE ACCOUNT OF KAI LIVINGSTON
Economy

Flickr © Lucidio Studio
Technology

Flickr © haglundc
Arts

Flickr © vulture labs
TREND RESEARCH TOOL by STONE.

2ND STEP

LIFESTYLE
TREND
MEGA TREND
WHAT YOU EAT

Flickr © Shaiith De'Anzzar
WHAT YOU WEAR

Flickr © christopherous
WHERE YOU GO

Flickr © Tom Hagen
WHERE YOU LIVE

Flickr © naoyafujii
TRENDS
AROUND YOUR LIFE

Flickr © juliettetang
TREND RESEARCH TOOL by STONE.

LAST STEP

INDUSTRY
TREND
LIFESTYLE TREND
MEGA TREND
TREND RESEARCH TOOL by STONE.

PRODUCT
PEOPLE

PLACE

INDUSTRY
TREND
LIFESTYLE TREND
MEGA TREND
TREND RESEARCH TOOL by STONE.

PRODUCT
PLACE
COMMUNICATION
PEOPLE

INDUSTRY
TREND
LIFESTYLE TREND
MEGA TREND
TREND RESEARCH TOOL by STONE.

This is

INDUSTRY
TREND
LIFESTYLE TREND
MEGA TREND
TREND RESEARCH TOOL by STONE.

3P1C Model™
PRODUCT l PLACE l PEPPLE l COMMUNICATION

INDUSTRY
TREND
LIFESTYLE TREND
MEGA TREND
For Example
For Example

Coffee Brand
You need to check Trends of

Retail Industry,
You need to check Trends of

F&B Industry,
You need to check Trends of

Coffee Industry!
You need to check Industry

Trends by

3P1C model ™
Product
Flickr © cafemama
Place
Product
Flickr © elenamoon
People
Place
Product
Flickr © Old Timey Dave
Communication
People
Place
Product
© 2004-2013 REBRAND™
Product,
Place,
People,
and

Communication.

Communication
People
Place
Product
Product,
Place,
People,
and

Communication.

They look like a Head of Rocket
So, we called
our methodology as..
Yes, it’s

BRAND&
TREND.
Yes, it could be

BRAND&
TREND.
BRAND&
TREND.

lives in
BRAND&
TREND.

lives in
STONE.
POWERD BY

STONE BRAND COMMUNICATIONS

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Brand&Trend by STONE.