100 Ways to Build Your Business Better is the upcoming eBook from Stewart Bell, Business Coach and Founder of Audere Coaching & Consulting.
It focuses on 100 simple ideas that advice businesses can easily implement to make a big difference their clients, their business and their marketing.
This presentation covers just a selection of those ideas and is a great way to inspire your entrepreneurial juices.
If you'd like more information on the rest of the 100 ways, all the other amazing tools we provide or the services of Audere Coaching & Consulting, check out www.audere.com.au
3. Business Brilliant
• Traits of self-made millionaires $1m
- $10m vs. middle class people in
mid income range
• Striking similarities!
– 9/10 graduated from college
– 75% were married
– All value “love and health above all”
– 85% equated money with happiness”
• Average number of business
failures in the mid-income range?
• Self-made millionaires?
4. Who are we?
• Practice management consulting
• 300+ firms over 14 years
• Innovation specialists
www.audere.com.au
8. #23 PTNR process
PROSPECT
Find and approach potential partners
Assess suitability
Form a relationship
Month 1
1-4 meetings
TEST
Explore specific clients
Exchange data
Identify training needs
Month 2
1-3 meetings
NURTURE
Positioning
Identify upcoming opportunities
Run campaigns
Month 3
1-2 meetings
RELATIONSHIP
Monthly activity reporting
Bi-monthly business catch-ups
Value-add opportunities
Ongoing
9. #23 Revisit your Strategic
Partnerships cont.
Connect as people
We share common business values
We share an interest in certain types of clients
We can add value to each others businesses
We can add value to each others client
Now you’re ready to talk about referring!
11. #30 Work out your personal &
business pitch
BE CLEAR
ESTABLISH
EXPERTISE
ISSUES &
SOLUTIONS
PURPOSE &
REPUTATION
What you do NicheSpecialisation
What makes you credible?
Experience – Qualifications – Proven outcomes – Niche insight – Collective
strength
What problems do you solve
for clients?
What do you offer that
solves them?
Your purpose? Emotional payoffWhat are you
known for?
LONG-FORM VERSION
Marketing copy
SHORT-FORM VERSION
Conversational
12. #33
Work out the better version of
themselves your clients are looking
for
+ =
PROSPECT YOUR ADVICE
This isn’t
what your
business sells
AMAZING
PERSON WHO
CAN DO AMAZING
THINGS
This is
13. #35 Learn How To Shoot Professional
Videos Cheaply
• The human voice conveys
emotion, the basis of all
marketing.
• The brain is hard wired to
trust the human face.
• Movement captures and
keeps people’s attention.
14. #38
Run a Seminar Helping Your Clients
Solve Something THEY See As a
Problem
15. #59 Stop Being Price Sensitive on
Your Client Behalf
Register for our free fee modeling tool at www.feemodeler.com.au
16. #60 Identify Your Advocates,
Superconnectors, Mavens and
Salespeople.
19. #84 Adopt the System for Designing
Systems
WHAT the process is.
WHY it’s important to the business.
WHO is responsible.
HOW it’s done.
1. Checklist
2. Easily recorded video demo (jing.com)
WHEN it’s supposed to happen.
20. #75 Always Send Out Summary
Emails After Meetings
24-28 Hours after we met…
Dear Client,
Thanks for coming in!
These are the areas we covered:
1. You’re keen to get control of your budget.
2. You’d like to start planning for your children’s education.
3. You’d like to be able to retire at the age of 60.
Our next steps are…
Your next steps are…
Our next meeting is…
Thanks
Your Adviser
29. Free gift
Email me at info@audere.com.au with “100 ways” as subject and I
will make sure you get it when released.
30. Coming
soon!
Create your business’s
fee model
www.feemodeler.com.au
Analyse your business with the
Situational Health & Innovation
Potential Analysis
www.shipanalysis.com.au
Get the latest and greatest
business ideas in your inbox
every two months
www.audere.com.au
31. Thank you
Thanks
!
1. Check out our website
www.audere.com.au
2. Subscribe to our blog
www.stewbell.com
3. Inquire about our programs
info@audere.com.au