Here are the top insights heard on the Mobile App Chat podcast: http://mobileappchat.com/ #1. Create Something That is Simple and Delightful - Chris Barton, co-founder of Shazam #2: "Build something that delights you first." - Ouriel Ohayon, CEO & Co-Founder of Appsfire #3. "Have an implicit driver." - Rob Segal, Get Set Games #4. "Good people attract good people." - Jeremy Le Van, Co-Founder of Sunrise #5. "Don't fall in love with your idea." - Dotan Saguy, Mockapp #6. "Do not start down that road without a technical co-founder." - Scott Lindenbaum, co-founder of SPUN #7. "Be confident in your idea." - Bryan Truseel, CEO of Glympse #8 "It's not too late." - Matt Palmer, CMO of Appclover #9 "Focus on doing one thing really, really well." - Eric Davich, Co-founder and Chief Content Officer of Songza #10 "Think about distribution and how it's going to spread." - Iain Huxley, iOS Lead of Yahoo! Weather

1. Mobile App Insights
From the Experts
10

2. Want to build a mobile app?

3. Here are the top insights from the
Mobile App Chat Podcast.

4. #1: Create something that is simple and delightful.

6. It's important to get the ease of use just right.
You should be able to hand the app to someone
who has no clue what the app does and within
seconds they should know exactly how it works.
Have the app do things that just delight users.
- Chris Barton, co-founder of Shazam

7. “It’s a million impressive little
things…It’s the fact that this is
made by friggin’ Yahoo.”
- Greg Kumparak, TechCrunch

8. #2: Build something that delights you first.

9. “We became obsessed with
how to simplify our lives
without adding clutter…”
- Clear

10. Build something that disturbs you in a deep way.
Build something that you will solve it in a way that is
so great for you that the energy that you put into it
will shine through and kick start the early traction
and the positive reviews.
It's important to take yourself as the most important
user of the app.
- Ouriel Ohayon, CEO & Co-Founder of Appsfire

11. #3: Have an implicit driver.

12. Passion is energy. Feel the power that comes
from focusing on what excites you.
- Oprah Winfrey

13. Rovio developed 51 titles before Angry Birds.

14. Have an implicit driver. The top game developers
would be making games even if they didn't get paid
for it.
Secondly, take a look at what existing games/apps
are doing and copy the promotional aspects.
Learn user interface, marketing, and new content
from the most popular apps.
- Rob Segal, Co-Founder of Get Set Games

15. #4: Good people attract good people.

17. In order to build a great mobile app, you need to
surround yourself with the right people. Find
someone that complements your skill sets.
It's definitely not easy, but it's worth spending the
time to find the right people to build awesome things
together.
Lastly, if someone isn't moving as fast as you'd like
to move, then find someone else.
- Jeremy Le Van, Co-Founder of Sunrise Calendar App

18. #5: Don't fall in love with your idea.

19. I have not failed. I've just
found 10,000 ways that
won't work.
- Thomas A. Edison

20. We have a tendency to fall in love with our great app
idea, however we don't research the competition or
do a thorough analysis of the market to make sure
it's something worth building.
And if we do research it's tainted by the love of our
idea and we only seek data that supports our idea.
- Dotan Saguy, Creator of Mockapp

21. #6: Find a technical co-founder.

22. The reality is the Lean Startup method is not
about cost, it is about speed.
- Eric Ries

23. It's all about having a small core team that is literally
with you in the same room.
Having a technical co-founder allows you to
bootstrap a minimum viable product to the market
with someone who is invested in the idea. People
with great ideas don't always have deep pockets.
- Scott Lindenbaum, co-founder of SPUN

24. #7: Be confident in your idea.

25. …jump in with both feet and assume success.

26. There's not a lot of difference between a really good
idea and a really bad one.
If it's a great idea then no one has thought of it and
people will think it's a little off.
Do your homework on the idea and really look in the
mirror and think about what you are really willing to
invest in this idea.
And then jump in with both feet and assume
success.
- Bryan Trussel, CEO of Glympse

27. #8: It's not too late.

28. Sea
of
apps…

29. Yes we are past the gold rush days of the App Store
but there are some really great ideas to be had.
Focus on solving a problem, designing it well, and
somehow making someone's day more enjoyable or
easier.
There's still a market for the app out there.
- Matt Palmer, CMO of Appclover

30. #9: Focus on doing one thing really, really well.

31. Songza plays you the right
music at the right time.
App Store Best of 2012

32. Focus on doing one thing really, really well. Make
that one thing be substantial and meaningful to
people.
Don't try to be everything to everyone. Don't try to
solve a problem that doesn't exist for real people.
The best apps solve a problem for the everyday
people.
- Eric Davich, Co-founder of Songza

33. #10: Focus on distribution.

34. How will users find you?

35. A big challenge for any app is distribution. You can
build a phenomenal product, but still have difficulty
getting it to users.
If you build it, they will come makes for a fun movie,
but you need a bit more than that in real life.
- Iain Huxley, iOS Lead of Yahoo! Weather

36. Mobile App Chat Podcast
Interviews with the Top App Developers
Shazam Yahoo! Weather Mega Run Facebook Messenger
Sunrise Glympse Songza

37. Thanks…
Steve P. Young
www.MobileAppChat.com