Are you launching an app or a product? In this presentation, you'll learn how to use content marketing to generate pre-launch buzz. This is the exact strategy that I used to get over 150 emails and press for my latest app oSnap. Take the full course on Udemy for just $17: http://bit.ly/1olYzVt Need help with your mobile app launch? http://www.mobileappchat.com Twitter: https://twitter.com/stevepyoung

1. How to generate
PRE-LAUNCH
BUZZ
Credit: Binuri Ranasinghe

3. 20,000 views
1,000+ shares

4. AGENDA
● Set-up capture form
● Leverage another audience
● Pick a fight
● Promote the heck out of it
● Show off the buzz

5. #1: SET-UP LEAD
CAPTURE

6. PREAPPS

7. FREE LANDING PAGES

8. THEMEFOREST

9. Credit: Hani Amir
#2:
LEVERAGE
EXISTING
AUDIENCE

12. url: write for us

13. Credit: Solo
Pick a
FIGHT

18. DAVID VS GOLIATH

19. let it
BURN
Credit: timsackton

20. PROMOTE IT!

21. forums:photographers

23. SHOW
IT
OFF

26. TAKE THE FULL COURSE ON
JUST $17

27. NEED HELP WITH YOUR APP LAUNCH?
steve@mobileappchat.com
Photo Credit: http://www.flickr.com/photos/42788859@N00/318947873/