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How to generate 
PRE-LAUNCH 
BUZZ 
Credit: Binuri Ranasinghe
20,000 views 
1,000+ shares
AGENDA 
● Set-up capture form 
● Leverage another audience 
● Pick a fight 
● Promote the heck out of it 
● Show off the buzz
#1: SET-UP LEAD 
CAPTURE
PREAPPS
FREE LANDING PAGES
THEMEFOREST
Credit: Hani Amir 
#2: 
LEVERAGE 
EXISTING 
AUDIENCE
url: write for us
Credit: Solo 
Pick a 
FIGHT
DAVID VS GOLIATH
let it 
BURN 
Credit: timsackton
PROMOTE IT!
forums:photographers
SHOW 
IT 
OFF
TAKE THE FULL COURSE ON 
JUST $17
NEED HELP WITH YOUR APP LAUNCH? 
steve@mobileappchat.com 
Photo Credit: http://www.flickr.com/photos/42788859@N00/318947873/

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How to Generate Pre-Launch Buzz with Content Marketing