1. Rules
1. Before starting, please expand the slideshow
to full screen to better see the content (bottom,
right corner of Slideshare set).
2. Imagine that you are using Facebook.
3. Go through the slides and read the notes in
the Red Box
4. Please answer any questions in the Red Box
(answer with bullet point Letters and
Numbers – e.g.. A1, B2, C3)
Continue to next slide
2. Imagine Steve Sack is a friend
from high school and also a
Steve Sack took the Rites of Passage challenge and scored a friend on Facebook.
17 out of 21. Which rites did you complete in high school?
You see the following posts in
Capture and preserve the regrettable, awkward, your Facebook NewsFeed
“never-again” experiences of your high school about an app called “Rites of
years with Rites of Passage.
A Passage” that he used.
Take the challenge today!
B1. Which post (A or B) would
make you more likely to want
to explore the “Rites of
Passage” app? Why?
B2. What do you think the app
does?
Steve Sack commented on “Fender Bender” in an app
Took my dad’s new Buick out for a spin with Nate Fields B3. What would you do next?
and Tim McLein, and raked the side of it backing out of a
parking spot. Of course I pretended nothing happed. When
Dad asked me about it later, I acted all shocked and said it
must have been a hit and run. Never did ‘fess up.
B See what other Rites of Passage your friends
suffered though in high school.
3. Assume you clicked on the link to the Facebook app and were
taken to this page.
C1. What would you do next?
C2. Why would you accept or not accept this app at this point?
Capture and preserve the regrettable, awkward, “never- Your basic info [?]
again” experiences of your high school years. Then use Your email address
Classmates ® to reconnect with your high school class. Your education history
Your interests
Your location
Your description
4. Assume you completed the
sentence on the previous screen
and you were taken to this page.
D1. What’s your first reaction?
D2. Would you be interested in
completing the quiz at this point?
Why or why not?
D3. Are there too many questions,
too few, or just right?
D4. What would you do next?
D5. Scan the full list of questions.
Do any questions jump out as
experiences you might want to
capture and relive with your
friends from high school?
5. Imagine that you
clicked “Yep, sure
did!” to driving a
beater:
E1. What would you
do next?
E2. Would you be
inclined to add any
additional detail in
the comment box?
E3. If you wanted to
enter your “make and
model”, how would
you do that?
6. Imagine that you
chose NOT to provide
additional info on
question #1, and
instead clicked “No
Way!” to #2
“Minimum Wage”
F1. What would you
do next?
7. Imagine you clicked in the
comment field in the blue box
(#1) because you were willing to
provide the make and model of
your beater.
F1. What would you do next?
F2. Would you be willing to “Post
to Facebook” details about your
beater? Why or why not?
F3. If you left the “Post to
Facebook” box checked and
clicked ”Submit”, where would it
be posted? Who would see it?
F4. If you wanted to include the
name of a Facebook friend in
your response, how would you
do that? Would they be notified?
F4. Would you find it
entertaining to capture and
relive memories about these
types of things (summer jobs,
speeding tickets, parties, fashion
flops) with some or all of your
Facebook friends?
8. Imagine you completed all ten questions and then clicked “Submit your
answers”. You were then presented with the screen below.
G1. Would you be willing to complete the sentence? Why or why not?
G2. What would you do next?
[your name],
9. Assume you are then taken to
this page. Assume you are
Sean, and that Clint, Marshall
and Valerie are Facebook
friends.
H1. Please describe what’s
being shown on this page.
H2. What is most interesting
thing on this page? Least
interesting?
H3. Would you invite any of
your friends to use this app?
Old friends or new friends?
H4. If you saw that someone
you knew had completed
“Rites of Passage”, would you
return to the app to view their
answers?
H5. If you heard that additional
questions (“Rites”) had been
added to to the app, would you
come back to complete them?
