Personal Information
Organization / Workplace
Greater New York City Area, NY United States
Website
EncoreMetrics.com
About
After stints in finance and enterprise software, I became an entrepreneur in 1999 and since 2002 have founded and grown 2 companies in one of the most innovative, competitive and rapidly changing industries: online media / interactive marketing. Since then I've planned, managed and measured interactive campaigns for global leaders and emerging challengers in Travel, Apparel, CPG, Retail, Auto and B2B.
I've been fortunate to work with great brands, clients and teammates, while meeting scores of smart and capable professionals around the globe. Along the way I've learned invaluable lessons (usually through my own failures) about people, planning, process and culture. Above all I realize...
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attribution
media
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medical tourism marketing
social media strategy
online
interactive
roi
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encore
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media measurement
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social media marketing
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advertising
marketing
strategy
digital
measurement
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business
programmatic
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online advertising
digital media
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@stevelatham
@encoremetrics
dwexpo
multi-touch
ses
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Presentations
(20)Documents
(1)Likes
(4)OMS2010: Facebook - Beyond The Fundatmentals
Michael Weisfeld
•
14 years ago
Online Demand Generation - Spur Interactive 2009
Encore Media Metrics
•
14 years ago
Online Marketing in the Energy Industry
Encore Media Metrics
•
14 years ago
What the F**K is Social Media: One Year Later
Martafy!
•
14 years ago
Personal Information
Organization / Workplace
Greater New York City Area, NY United States
Website
EncoreMetrics.com
About
After stints in finance and enterprise software, I became an entrepreneur in 1999 and since 2002 have founded and grown 2 companies in one of the most innovative, competitive and rapidly changing industries: online media / interactive marketing. Since then I've planned, managed and measured interactive campaigns for global leaders and emerging challengers in Travel, Apparel, CPG, Retail, Auto and B2B.
I've been fortunate to work with great brands, clients and teammates, while meeting scores of smart and capable professionals around the globe. Along the way I've learned invaluable lessons (usually through my own failures) about people, planning, process and culture. Above all I realize...
Tags
attribution
media
online media
medical tourism marketing
social media strategy
online
interactive
roi
social
case study
encore
online metrics
media measurement
online measurement
roi measurement
social media marketing
social media business case
advertising
marketing
strategy
digital
measurement
case
business
programmatic
rtb
algorithmic attribution
online advertising
digital media
digital measurement
@stevelatham
@encoremetrics
dwexpo
multi-touch
ses
cost per action
social media strategy steve latham
energy marketing online marketing roi attribution
interactive marketing
latin america global medicine congress
online marketing medical tourism
costa rica
online marketing roadmap
health care marketing
social media stats
medical tourism
online marketing
online health care marketing
interactive health care marketing
business case for social media
oil and gas online marketing
online marketing energy
online demand generation
roadmap
web
metrics
center
technology
houston
spur
latham
steve
See more