Stephen Tagg

Glasgow, United Kingdom United Kingdom

Reader in Marketing at University of Strathclyde: telling stories from data

Education

Wide ranging experience social and business research methods and statistics. Started with Multidimensional Scaling in the 1970s: current interests in event history, story structures, and going beyond research routine. I've worked in Psychology, Architecture, Acoustics, User Interface, Social Science Data Archives, Marketing, Entrepreneurship & Tourism: wherever I can collaborate with other researchers whose data is slightly undisciplined!