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Best Fit Journal Ratings Paper (Social Change Sales Pitch Mix)

by Senior Lecturer at ANU on May 19, 2007

  • 2,750 views

The powerpoint presentation to accompany my 2006 paper on the ranking of journals ...

The powerpoint presentation to accompany my 2006 paper on the ranking of journals

The paper proposes a new framework for assessing research output based on the research goals of the selected university, internal research strengths of a department, and the ongoing support for development and enhancement of disciplinary thought within the marketing academy. Presented here is a system of ‘best fit’ between institutional research output and ideal publication mediums, rather than a universal rank of “best” journal

The paper can be found at http://stephendann.com/articles/thematic/marketingjournalratings.htm as part of my work on journal ratings

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Best Fit Journal Ratings Paper (Social Change Sales Pitch Mix) Best Fit Journal Ratings Paper (Social Change Sales Pitch Mix) Presentation Transcript