A Likeable Expansion into China

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A Likeable Expansion into China

  1. 1. ALikeable expansion into China© Stephany Zoo
  2. 2. Even with only 0.01% market share, every ten days Likeable is losing $2.6m© Stephany Zoo
  3. 3. American Population < Users on Weibo© Stephany Zoo
  4. 4. Scale Matters© Stephany Zoo
  5. 5. What about Censorship? (only political)© Stephany Zoo
  6. 6. Motivations for Social Media are Different© Stephany Zoo
  7. 7. Understanding Chinese Culture = Optimizing Social Media Use© Stephany Zoo
  8. 8. © Stephany Zoo
  9. 9. Facebook Renren, Kaixin, Qzone FoursquareJiepang YouTube + HuluYouku Twitter SinaWeibo© Stephany Zoo
  10. 10. + 294m blogs + 148m BBS© Stephany Zoo
  11. 11. © Stephany Zoo
  12. 12. Why Now?© Stephany Zoo
  13. 13. © Stephany Zoo
  14. 14. © Stephany Zoo
  15. 15. The commercialization of Social Media happens fasterin China $$$$$$$© Stephany Zoo
  16. 16. He who hesitates is lost© Stephany Zoo
  17. 17. WhyLikeable?© Stephany Zoo
  18. 18. © Stephany Zoo
  19. 19. The Chinese respect American business ( already in China)© Stephany Zoo
  20. 20. Reputation in most populous country Worldwide Brand Recognition© Stephany Zoo
  21. 21. China is at a pivot of exponential growth© Stephany Zoo
  22. 22. How?© Stephany Zoo
  23. 23. We will teamup with a Chinese Agency© Stephany Zoo
  24. 24. The Digital Landscape is fragmented but….© Stephany Zoo
  25. 25. © Stephany Zoo
  26. 26. Develop browser optimized for mobile use© Stephany Zoo
  27. 27. Why me?© Stephany Zoo
  28. 28. Cultural understanding + Likeable training = China Social Media Success© Stephany Zoo
  29. 29. Business licensing in China is difficult BUT connections into gov + US commercial service© Stephany Zoo
  30. 30. 七次倒下, 起来八次© Stephany Zoo

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