Short info-graphic which shows the micro-moments that define your customers purchasing journey.

1. • Ready to make a purchase
• How to buy
• Need to be present to seal the
deal
• Can be before or after purchase
• Customers looking for actionable
advice
• Looking for a physical store
• Consideration mode
• Exploring
• Researching
• Want useful information
I-want-to-know
moments
I-want-to-go
moments
I-want-to-do
moments
I-want-to-buy
moments
Your customers check their phones 150 times a day.
68% will check their phone within 15 minutes of waking up.
The importance of micro-moments for your business
Be there
You’ve got to anticipate the
micro-moments for users in your
industry and then commit to
being there to help when those
moments occur.
Be useful
You’ve got to be relevant to
consumers’ needs in the
moment and connect people to
the answers they’re looking for.
Be quick
They’re called micro-moments
for a reason. Mobile users want
to know, go, and buy swiftly.
Your mobile experience has to
be fast and frictionless.
87% of people who have
consulted their phone while in-
store said the information they
got has influenced the brand
they chose.
1 in 2 people turn to their
smartphone for immediate
information or advice when
triggered by an unexpected
problem or situation.
64% of Australians who used
their smartphone to make
progress towards a big purchase
(like a flight) did so while they
were "out of home."
84% of smartphone owners now
perform everyday tasks
differently and in more places
thanks to their phone.
Consumers in the Micro-Moment, Google/Galaxy, AU, June 2015