2. Title tags
• Title tags are one of the first things that Googlebots read when
crawling your site, and thus they’re very important.
• Use targeted keywords at the beginning of your title tags.
4. Meta descriptions
• Another important element of on-page optimization are meta
descriptions.
• While Google (supposedly) doesn’t use them as a ranking
factor, they show up right below the title tag in search
results, and this it’s important to make them compelling.
6. URL Slugs
• URL slugs are very critical when it comes to on-page
optimization.
• Unlike meta descriptions, Google DOES consider URL slugs
when rankings websites.