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How We Build Features
     USERcycle Case Study




          ASH MAURYA
              @ashmaurya
      http://www.ashmaurya.com
Some learning                        Most learning happens here




   Requirements   Development        QA          Release




                    Very little learning
Some learning                          Most learning happens here



                          Continuous
          Requirements                      Release
                          Deployment




                     Shorten cycle time
Continuous
      Requirements                Release
                     Deployment




Build a continuous feedback loop with customers
BACKLOG   IN-PROGRESS (3)   DONE
VALIDATED
BACKLOG   IN-PROGRESS (3)   DONE
                                   LEARNING
VALIDATED
BACKLOG                   IN-PROGRESS (3)                              DONE
                                                                                  LEARNING


                                             PARTIAL     VALIDATE        FULL       VERIFY
BACKLOG   MOCKUP   DEMO        CODE
                                            ROLLOUT    QUALITATIVELY   ROLLOUT   QUANTITATIVELY
VALIDATED
BACKLOG                   IN-PROGRESS (3)                              DONE
                                                                                  LEARNING


                                             PARTIAL     VALIDATE        FULL       VERIFY
BACKLOG   MOCKUP   DEMO        CODE
                                            ROLLOUT    QUALITATIVELY   ROLLOUT   QUANTITATIVELY




          BEING WORKED
VALIDATED
BACKLOG                   IN-PROGRESS (3)                              DONE
                                                                                  LEARNING


                                             PARTIAL     VALIDATE        FULL       VERIFY
BACKLOG   MOCKUP   DEMO        CODE
                                            ROLLOUT    QUALITATIVELY   ROLLOUT   QUANTITATIVELY




                          READY
VALIDATED
BACKLOG                   IN-PROGRESS (3)                              DONE
                                                                                  LEARNING


                                             PARTIAL     VALIDATE        FULL       VERIFY
BACKLOG   MOCKUP   DEMO        CODE
                                            ROLLOUT    QUALITATIVELY   ROLLOUT   QUANTITATIVELY




                      CUSTOMER
                     VALIDATION
Goal: Achieve 60% Activation rate

        STATE
                                                                                   VALIDATED
 BACKLOG                   IN-PROGRESS (3)                              DONE
                                                                                   LEARNING


                                              PARTIAL     VALIDATE        FULL       VERIFY


      KEY METRIC
 BACKLOG   MOCKUP   DEMO        CODE
                                             ROLLOUT    QUALITATIVELY   ROLLOUT   QUANTITATIVELY
Goal: Achieve 60% Activation rate
                                                                                   VALIDATED
 BACKLOG                   IN-PROGRESS (1)                              DONE
                                                                                   LEARNING


                                              PARTIAL     VALIDATE        FULL       VERIFY
 BACKLOG   MOCKUP   DEMO        CODE
                                             ROLLOUT    QUALITATIVELY   ROLLOUT   QUANTITATIVELY
Goal: Achieve 60% Activation rate
                                                                                   VALIDATED
 BACKLOG                   IN-PROGRESS (1)                              DONE
                                                                                   LEARNING


                                              PARTIAL     VALIDATE        FULL       VERIFY
 BACKLOG   MOCKUP   DEMO        CODE
                                             ROLLOUT    QUALITATIVELY   ROLLOUT   QUANTITATIVELY




                           UNDERSTAND
                             PROBLEM
Goal: Achieve 60% Activation rate
                                                                                   VALIDATED
 BACKLOG                   IN-PROGRESS (1)                              DONE
                                                                                   LEARNING


                                              PARTIAL     VALIDATE        FULL       VERIFY
 BACKLOG   MOCKUP   DEMO        CODE
                                             ROLLOUT    QUALITATIVELY   ROLLOUT   QUANTITATIVELY
Goal: Achieve 60% Activation rate
                                                                                   VALIDATED
 BACKLOG                   IN-PROGRESS (1)                              DONE
                                                                                   LEARNING


                                              PARTIAL     VALIDATE        FULL       VERIFY
 BACKLOG   MOCKUP   DEMO        CODE
                                             ROLLOUT    QUALITATIVELY   ROLLOUT   QUANTITATIVELY
Goal: Achieve 60% Activation rate
                                                                                   VALIDATED
 BACKLOG                   IN-PROGRESS (1)                              DONE
                                                                                   LEARNING


                                              PARTIAL     VALIDATE        FULL       VERIFY
 BACKLOG   MOCKUP   DEMO        CODE
                                             ROLLOUT    QUALITATIVELY   ROLLOUT   QUANTITATIVELY
Goal: Achieve 60% Activation rate
                                                                                   VALIDATED
 BACKLOG                   IN-PROGRESS (1)                              DONE
                                                                                   LEARNING


                                              PARTIAL     VALIDATE        FULL       VERIFY
 BACKLOG   MOCKUP   DEMO        CODE
                                             ROLLOUT    QUALITATIVELY   ROLLOUT   QUANTITATIVELY




                               DEFINE
                              SOLUTION
Goal: Achieve 60% Activation rate
                                                                                   VALIDATED
 BACKLOG                   IN-PROGRESS (1)                              DONE
                                                                                   LEARNING


                                              PARTIAL     VALIDATE        FULL       VERIFY
 BACKLOG   MOCKUP   DEMO        CODE
                                             ROLLOUT    QUALITATIVELY   ROLLOUT   QUANTITATIVELY
Goal: Achieve 60% Activation rate
                                                                                   VALIDATED
 BACKLOG                   IN-PROGRESS (1)                              DONE
                                                                                   LEARNING


                                              PARTIAL     VALIDATE        FULL       VERIFY
 BACKLOG   MOCKUP   DEMO        CODE
                                             ROLLOUT    QUALITATIVELY   ROLLOUT   QUANTITATIVELY
Goal: Achieve 60% Activation rate
                                                                                   VALIDATED
 BACKLOG                   IN-PROGRESS (1)                              DONE
                                                                                   LEARNING


                                              PARTIAL     VALIDATE        FULL       VERIFY
 BACKLOG   MOCKUP   DEMO        CODE
                                             ROLLOUT    QUALITATIVELY   ROLLOUT   QUANTITATIVELY
Goal: Achieve 60% Activation rate
                                                                                   VALIDATED
 BACKLOG                   IN-PROGRESS (1)                              DONE
                                                                                   LEARNING


                                              PARTIAL     VALIDATE        FULL       VERIFY
 BACKLOG   MOCKUP   DEMO        CODE
                                             ROLLOUT    QUALITATIVELY   ROLLOUT   QUANTITATIVELY
Goal: Achieve 60% Activation rate
                                                                                   VALIDATED
 BACKLOG                   IN-PROGRESS (1)                              DONE
                                                                                   LEARNING


                                              PARTIAL     VALIDATE        FULL       VERIFY
 BACKLOG   MOCKUP   DEMO        CODE
                                             ROLLOUT    QUALITATIVELY   ROLLOUT   QUANTITATIVELY
Goal: Achieve 60% Activation rate
                                                                                   VALIDATED
 BACKLOG                   IN-PROGRESS (1)                              DONE
                                                                                   LEARNING


                                              PARTIAL     VALIDATE        FULL       VERIFY
 BACKLOG   MOCKUP   DEMO        CODE
                                             ROLLOUT    QUALITATIVELY   ROLLOUT   QUANTITATIVELY
Goal: Achieve 60% Activation rate
                                                                                   VALIDATED
 BACKLOG                   IN-PROGRESS (1)                              DONE
                                                                                   LEARNING


                                              PARTIAL     VALIDATE        FULL       VERIFY
 BACKLOG   MOCKUP   DEMO        CODE
                                             ROLLOUT    QUALITATIVELY   ROLLOUT   QUANTITATIVELY




                             VALIDATE
                           QUALITATIVELY
Goal: Achieve 60% Activation rate
                                                                                   VALIDATED
 BACKLOG                   IN-PROGRESS (1)                              DONE
                                                                                   LEARNING


                                              PARTIAL     VALIDATE        FULL       VERIFY
 BACKLOG   MOCKUP   DEMO        CODE
                                             ROLLOUT    QUALITATIVELY   ROLLOUT   QUANTITATIVELY
Goal: Achieve 60% Activation rate
                                                                                   VALIDATED
 BACKLOG                   IN-PROGRESS (1)                              DONE
                                                                                   LEARNING


                                              PARTIAL     VALIDATE        FULL       VERIFY
 BACKLOG   MOCKUP   DEMO        CODE
                                             ROLLOUT    QUALITATIVELY   ROLLOUT   QUANTITATIVELY
Goal: Achieve 60% Activation rate
                                                                                   VALIDATED
 BACKLOG                   IN-PROGRESS (1)                              DONE
                                                                                   LEARNING


                                              PARTIAL     VALIDATE        FULL       VERIFY
 BACKLOG   MOCKUP   DEMO        CODE
                                             ROLLOUT    QUALITATIVELY   ROLLOUT   QUANTITATIVELY
Goal: Achieve 60% Activation rate
                                                                                   VALIDATED
 BACKLOG                   IN-PROGRESS (1)                              DONE
                                                                                   LEARNING


                                              PARTIAL     VALIDATE        FULL       VERIFY
 BACKLOG   MOCKUP   DEMO        CODE
                                             ROLLOUT    QUALITATIVELY   ROLLOUT   QUANTITATIVELY
Goal: Achieve 60% Activation rate
                                                                                   VALIDATED
 BACKLOG                   IN-PROGRESS (1)                              DONE
                                                                                   LEARNING


                                              PARTIAL     VALIDATE        FULL       VERIFY
 BACKLOG   MOCKUP   DEMO        CODE
                                             ROLLOUT    QUALITATIVELY   ROLLOUT   QUANTITATIVELY




                        VERIFY
                     QUANTITATIVELY
Goal: Achieve 60% Activation rate
                                                                                   VALIDATED
 BACKLOG                   IN-PROGRESS (1)                              DONE
                                                                                   LEARNING


                                              PARTIAL     VALIDATE        FULL       VERIFY
 BACKLOG   MOCKUP   DEMO        CODE
                                             ROLLOUT    QUALITATIVELY   ROLLOUT   QUANTITATIVELY
Goal: Achieve 60% Activation rate
                                                                                   VALIDATED
 BACKLOG                   IN-PROGRESS (1)                              DONE
                                                                                   LEARNING


                                              PARTIAL     VALIDATE        FULL       VERIFY
 BACKLOG   MOCKUP   DEMO        CODE
                                             ROLLOUT    QUALITATIVELY   ROLLOUT   QUANTITATIVELY
Go Only As Fast As You Can Learn

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Ash Maurya Lean Startup SXSW

  • 1. How We Build Features USERcycle Case Study ASH MAURYA @ashmaurya http://www.ashmaurya.com
  • 2. Some learning Most learning happens here Requirements Development QA Release Very little learning
  • 3. Some learning Most learning happens here Continuous Requirements Release Deployment Shorten cycle time
  • 4. Continuous Requirements Release Deployment Build a continuous feedback loop with customers
  • 5. BACKLOG IN-PROGRESS (3) DONE
  • 6. VALIDATED BACKLOG IN-PROGRESS (3) DONE LEARNING
  • 7. VALIDATED BACKLOG IN-PROGRESS (3) DONE LEARNING PARTIAL VALIDATE FULL VERIFY BACKLOG MOCKUP DEMO CODE ROLLOUT QUALITATIVELY ROLLOUT QUANTITATIVELY
  • 8. VALIDATED BACKLOG IN-PROGRESS (3) DONE LEARNING PARTIAL VALIDATE FULL VERIFY BACKLOG MOCKUP DEMO CODE ROLLOUT QUALITATIVELY ROLLOUT QUANTITATIVELY BEING WORKED
  • 9. VALIDATED BACKLOG IN-PROGRESS (3) DONE LEARNING PARTIAL VALIDATE FULL VERIFY BACKLOG MOCKUP DEMO CODE ROLLOUT QUALITATIVELY ROLLOUT QUANTITATIVELY READY
  • 10. VALIDATED BACKLOG IN-PROGRESS (3) DONE LEARNING PARTIAL VALIDATE FULL VERIFY BACKLOG MOCKUP DEMO CODE ROLLOUT QUALITATIVELY ROLLOUT QUANTITATIVELY CUSTOMER VALIDATION
  • 11. Goal: Achieve 60% Activation rate STATE VALIDATED BACKLOG IN-PROGRESS (3) DONE LEARNING PARTIAL VALIDATE FULL VERIFY KEY METRIC BACKLOG MOCKUP DEMO CODE ROLLOUT QUALITATIVELY ROLLOUT QUANTITATIVELY
  • 12. Goal: Achieve 60% Activation rate VALIDATED BACKLOG IN-PROGRESS (1) DONE LEARNING PARTIAL VALIDATE FULL VERIFY BACKLOG MOCKUP DEMO CODE ROLLOUT QUALITATIVELY ROLLOUT QUANTITATIVELY
  • 13. Goal: Achieve 60% Activation rate VALIDATED BACKLOG IN-PROGRESS (1) DONE LEARNING PARTIAL VALIDATE FULL VERIFY BACKLOG MOCKUP DEMO CODE ROLLOUT QUALITATIVELY ROLLOUT QUANTITATIVELY UNDERSTAND PROBLEM
  • 14. Goal: Achieve 60% Activation rate VALIDATED BACKLOG IN-PROGRESS (1) DONE LEARNING PARTIAL VALIDATE FULL VERIFY BACKLOG MOCKUP DEMO CODE ROLLOUT QUALITATIVELY ROLLOUT QUANTITATIVELY
  • 15. Goal: Achieve 60% Activation rate VALIDATED BACKLOG IN-PROGRESS (1) DONE LEARNING PARTIAL VALIDATE FULL VERIFY BACKLOG MOCKUP DEMO CODE ROLLOUT QUALITATIVELY ROLLOUT QUANTITATIVELY
  • 16. Goal: Achieve 60% Activation rate VALIDATED BACKLOG IN-PROGRESS (1) DONE LEARNING PARTIAL VALIDATE FULL VERIFY BACKLOG MOCKUP DEMO CODE ROLLOUT QUALITATIVELY ROLLOUT QUANTITATIVELY
  • 17. Goal: Achieve 60% Activation rate VALIDATED BACKLOG IN-PROGRESS (1) DONE LEARNING PARTIAL VALIDATE FULL VERIFY BACKLOG MOCKUP DEMO CODE ROLLOUT QUALITATIVELY ROLLOUT QUANTITATIVELY DEFINE SOLUTION
  • 18. Goal: Achieve 60% Activation rate VALIDATED BACKLOG IN-PROGRESS (1) DONE LEARNING PARTIAL VALIDATE FULL VERIFY BACKLOG MOCKUP DEMO CODE ROLLOUT QUALITATIVELY ROLLOUT QUANTITATIVELY
  • 19. Goal: Achieve 60% Activation rate VALIDATED BACKLOG IN-PROGRESS (1) DONE LEARNING PARTIAL VALIDATE FULL VERIFY BACKLOG MOCKUP DEMO CODE ROLLOUT QUALITATIVELY ROLLOUT QUANTITATIVELY
  • 20. Goal: Achieve 60% Activation rate VALIDATED BACKLOG IN-PROGRESS (1) DONE LEARNING PARTIAL VALIDATE FULL VERIFY BACKLOG MOCKUP DEMO CODE ROLLOUT QUALITATIVELY ROLLOUT QUANTITATIVELY
  • 21. Goal: Achieve 60% Activation rate VALIDATED BACKLOG IN-PROGRESS (1) DONE LEARNING PARTIAL VALIDATE FULL VERIFY BACKLOG MOCKUP DEMO CODE ROLLOUT QUALITATIVELY ROLLOUT QUANTITATIVELY
  • 22. Goal: Achieve 60% Activation rate VALIDATED BACKLOG IN-PROGRESS (1) DONE LEARNING PARTIAL VALIDATE FULL VERIFY BACKLOG MOCKUP DEMO CODE ROLLOUT QUALITATIVELY ROLLOUT QUANTITATIVELY
  • 23. Goal: Achieve 60% Activation rate VALIDATED BACKLOG IN-PROGRESS (1) DONE LEARNING PARTIAL VALIDATE FULL VERIFY BACKLOG MOCKUP DEMO CODE ROLLOUT QUALITATIVELY ROLLOUT QUANTITATIVELY
  • 24. Goal: Achieve 60% Activation rate VALIDATED BACKLOG IN-PROGRESS (1) DONE LEARNING PARTIAL VALIDATE FULL VERIFY BACKLOG MOCKUP DEMO CODE ROLLOUT QUALITATIVELY ROLLOUT QUANTITATIVELY VALIDATE QUALITATIVELY
  • 25. Goal: Achieve 60% Activation rate VALIDATED BACKLOG IN-PROGRESS (1) DONE LEARNING PARTIAL VALIDATE FULL VERIFY BACKLOG MOCKUP DEMO CODE ROLLOUT QUALITATIVELY ROLLOUT QUANTITATIVELY
  • 26. Goal: Achieve 60% Activation rate VALIDATED BACKLOG IN-PROGRESS (1) DONE LEARNING PARTIAL VALIDATE FULL VERIFY BACKLOG MOCKUP DEMO CODE ROLLOUT QUALITATIVELY ROLLOUT QUANTITATIVELY
  • 27. Goal: Achieve 60% Activation rate VALIDATED BACKLOG IN-PROGRESS (1) DONE LEARNING PARTIAL VALIDATE FULL VERIFY BACKLOG MOCKUP DEMO CODE ROLLOUT QUALITATIVELY ROLLOUT QUANTITATIVELY
  • 28. Goal: Achieve 60% Activation rate VALIDATED BACKLOG IN-PROGRESS (1) DONE LEARNING PARTIAL VALIDATE FULL VERIFY BACKLOG MOCKUP DEMO CODE ROLLOUT QUALITATIVELY ROLLOUT QUANTITATIVELY
  • 29. Goal: Achieve 60% Activation rate VALIDATED BACKLOG IN-PROGRESS (1) DONE LEARNING PARTIAL VALIDATE FULL VERIFY BACKLOG MOCKUP DEMO CODE ROLLOUT QUALITATIVELY ROLLOUT QUANTITATIVELY VERIFY QUANTITATIVELY
  • 30. Goal: Achieve 60% Activation rate VALIDATED BACKLOG IN-PROGRESS (1) DONE LEARNING PARTIAL VALIDATE FULL VERIFY BACKLOG MOCKUP DEMO CODE ROLLOUT QUALITATIVELY ROLLOUT QUANTITATIVELY
  • 31. Goal: Achieve 60% Activation rate VALIDATED BACKLOG IN-PROGRESS (1) DONE LEARNING PARTIAL VALIDATE FULL VERIFY BACKLOG MOCKUP DEMO CODE ROLLOUT QUALITATIVELY ROLLOUT QUANTITATIVELY
  • 32. Go Only As Fast As You Can Learn