The Lincoln brand is expanding high-end luxury for their high-profile clients.

1. Presented By
What’s the catch?
Lincoln Wooing Luxury Customers with Vacations
Starr Auto Rentals

2. A New Contender
 Lincoln expanding high-end luxury
options for customers.
 It’s no secret that Lincoln produces
some finely-crafted automobiles,
and while their brand isn’t quite
synonymous with “prestige”, the
luxury brand hopes to change that
in an interesting way.
 Lincoln introducing an
unprecedented marketing
campaign for high-profile clients.
 Could play an important role in
the future of luxury car rentals.

3. What is Black Label?
 Lincoln touts Black Label as a full ownership experience, not just a line of products.
 Includes…
 Personal liaison
 Complimentary car washes
 Premium maintenance
 Access to special chosen restaurants coast-to-coast
 Designed to exceed even the highest expectations.
 Black Label interiors are chosen from a curated collection of designer themes.
 These interiors are made of only the finest materials.
 Black Label “not only engages the senses and imagination, it represents the ultimate in
luxury, comfort and service.”

4. Lincoln’s New Black Label Interiors

5. How Lincoln is Marketing Black Label
To promote their new Black Label
interiors in Los Angeles, Lincoln is
offering free getaways to their most
prestigious customers, footing the
bill while the potential client spends
their downtime in a finely-
decorated home or driving one of
Lincoln’s vehicles.
The rooms themselves will be
decorated with the very same fine
materials that make Black Label
interiors so exclusive.

6. Live and Ride in High Luxury

7. How Much is the Black Label Experience?
 To add Black Label interiors to your
Lincoln at purchase, an additional
$6,000 can be added to the price
tag.
 Materials used include Venetian
leather and Ziricote wood, the same
wood that goes into the finest yachts
and musical instruments.
 Available in a wide variety of colors,
styles, and materials to suit your
individual tastes.

8. The Smaller, more Compact Option

9. Another Leader in High Luxury
 Looking for a luxury ride around town, but not ready to commit to buying?
 Traveling, out for a business trip, or with the family?
 Consider renting the fabulous Rolls-Royce Drophead!

10. Drive a Rolls-Royce Today
Rent a Rolls-Royce Drophead today
for as low as $2,599 per day or $15,594 per week!
Starr Auto Rentals
8964 National Blvd.
Los Angeles, CA 90034
310.733.6201
Need to rent a prestige car?
Call or stop by today!