Thought Leadership is an increasingly important part of the marketing mix. As the credibility and influence of traditional advertising, direct and telemarketing continues to wane, marketers are increasingly turning to methods that highlight capabilities in advance of a direct sales engagement. Public relations, social media and public speaking are among the ways companies can establish their expertise and generate positive impressions with prospects before the first sales call.
Speaking programs are an excellent way to build credibility and demonstrate thought leadership in an increasingly competitive market. Developing an effective speaking program takes time and effort, but there are ways to jumpstart the effort.