- 180 million people worldwide are visually impaired, with that number growing by 2-3 million each year. Existing assistive technologies are expensive, uncomfortable to use, require training, and have low reliability. - Oriense aims to address this with an affordable indoor navigation system using computer vision, 3D audio, and bone conduction headphones to provide obstacle detection and navigation assistance. Their first product, Oriense Indoor, will retail for $1000. - The company projects sales of 5,000 units by 2018, expecting to become profitable that year. They plan to expand to outdoor GPS navigation and develop add-ons for other markets like robotics and wearables.

2. 180 million visually impaired people
– 1 out of every 40
Every year the number of totally blind is growing
2-3 million
All that they actually use:

3. OrCam - $2500
Eye21
Text and object recognition
AuxDeco - $15,000
VOICE ~$500
Formation of audio or tactile
image
Ultrasound lamps and canes
$200-300
Obstacle detection in one or more zones

4. Disadvantages
Lack of information;
Uncomfortable method for information
transmission, in particular prevents hearing;
Discomfort of carrying and use;
The need for a long training;
Low reliability.

5. Helmet-mounted sight and
display system
Control system of container
position for nuclear power plant
Our experience and products
Computer vision
for robotics
Stereocamera

6. The problem
No freedom of movement:
Obstacles detection
Inability to walk on unfamiliar routes
Road crossing
Use of public transport

7. Oriense
Notification about obstacles and
passways;
Indoor navigation throw labels;
GPS navigation include public
transport;
Text and object recognition;
Monitoring and remote help.

8. Product line
Oriense Indoor
Oriense Global
Local orientation
Adopted GPS navigation
QR codes reading
Public transport using
Audio 3D + voice
Android platform
Oriense Complex
Indoor + Outdoor
Full functionality
Special feautures
8

9. Oriense Indoor
Mini PC
Sensor
Weight less than 1kg
BOM $250 - $350
Bone conduction
Headphones

10. How it works
3D + RGB
Image
Text
description
Software
Oriense
Voice
description
Voice
synthesizer

11. Go to market
Direct sales
Oriense
Distributors and
wholesale
Charities and public
organization
Insurance
companies

12. Sales modeling
Cost (BOM) $250 - $350
Retail (Indoor & Complex) - $1000;
10% ready to buy the product;
Service - $50/month.
40-50% ready to buy as the service.
Retail (Global) - $300-400
7,000,000
6,000,000
5,000,000
4,000,000
$
3,000,000
Profit
2,000,000
1,000,000
0
-1,000,000
2013
2014
2015
2016
2017
2018
Year

13. Spin off
Upgrade for Raspberry PI
(GPS,GSM, Accelerometer etc.)
Oriense
Internet of Things – $4,8 trillion in 2012
Wearable Technologies – $4,3 billion in 2012
Mobile stereocamera & wearable PC
(2 in 1)
Market of
Robotics &
Wearable tech.
Robotics – $66,4 billion
1 750 000 pcs. sold

14. Road Map
Preseed
$20k
Grant
$33k
Fund for Assistance
to Small Innovative Enterprises
Prototype A
Prototype B
Seed
$120,000
Oriense
indoor
Pre-order of the indoor version - 10 pc
ААА
Russian
Startup
Rating
Oriense
Global
Sales
Oriense
Complex

15. Our team
Kitaev Vitaliy
Roman Kornatko
CEO, product manager
Mentor
Experience as team leader at students
robotics and engineer competitions
(Imagine Cup, Robolimpics etc.)
Participant of Intel design research school.
Visually impaired. Recent years work as
the coach of GPS navigation at medicosocial rehabilitation center for visually
impaired in Saint-Petersburg
Zhukov Konstantin
Alexander Sadchikov
CIO, algorithms and software
Mentor
Computer vision expert. Recent
years, works as a lead algorithmist in the
Central Research Institute of Robotics
(CRDI RTC). SPbSTU PhD student.
Rehabilitation doctor. Works as coach of
orientation in medico-social rehabilitation
center for visually impaired in SaintPetersburg
Bunyakov Vladimir
Lex Sadovyi
CTO, hardware
Programmer, mentor
Head of laboratory in CRDI RTC. Leading
expert in the field of television systems
and computer vision, with 15 years'
experience.
MSV intern with visual impairment inspires.
Worked as a tester for Mac Power Point.
Worked on NVDA project.
5 more developers
4 more mentors

16. Vitaliy Kitaev: +7 (911) 784-47-87
www.oriense.com
info@oriense.com
@oriense_ru