2012 12-12 interesting paper

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2012 12-12 interesting paper

  1. 1. Interesting Papers Katrina
  2. 2. EXPLAINING VARIATIONS IN CLIENT EXTRA COSTS BETWEEN SOFTWARE PROJECTS OFFSHORED TO INDIA Impact of Required Impact of Vendor- Impact of Offshore- Client-Specific Related Specific Client– Knowledge Characteristics Vendor Distance • Knowledge transfer • Lack of Absorptive • Geographic Distance • Specification Capacity • Cultural Distance • Design • Personnel Turnover • Coordination • Control Jens Dibbern/Jessica Winkler/Armin Heinzl MIS Quarterly / June 2008
  3. 3. The Stopping Power of Advertising: Measures and Effects of Visual ComplexityFeature complexity hurts brand attentionAdvertisements that contain more detail and variation in their basic visual features, color, luminance,and edges are more complex. Rik Pieters, Michel Wedel, & Rajeev Batra Journal of Marketing / September 2010
  4. 4. The Stopping Power of Advertising: Measures and Effects of Visual ComplexityDesign ComplexityAdvertisements with more elaborate designs in terms of the shapes, objects, and patterns theycontain are also more complex.
  5. 5. Art InfusionThe Influence of Visual Art on the Perception and Evaluation of Consumer Products HENRIK HAGTVEDT / VANESSA M. PATRICK Journal of Marketing Research / June 2008
  6. 6. Theoretical BackgroundThe Spillover Effect of Art Content-dependent influence of art Peracchio and Meyers-Levy 2005 Generalized content-independent influence of art Hoffman 2002 the presence of art spontaneously evokes perceptions of luxury and exclusivity, regardless of the content of the artwork.
  7. 7. Theoretical Background seven-point Likert scales • unfavorable/favorable • negative/positive • bad/good • unpleasant/pleasant • dislike very much/like very much one-way analysis of variance (ANOVA)
  8. 8. Theoretical Background Perceptions of LuxuryPackaging Advertising Presence of Product Art Evaluation product design

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