SEATTLE--(BUSINESS WIRE)--Simply Measured, an industry leading social media analytics and reporting ...

1. As Instagram Rolls Out Ad Platform, Brands Are Seeing
Record Engagement
SEATTLE--(BUSINESS WIRE)--Simply Measured, an industry leading social
media analytics and reporting platform, today announced that 71
percent of the world's largest brands have adopted Instagram, which now
rivals the brand adoption of Google+ and Pinterest. In the last year,
the number of brands active on Instagram has increased 55 percent. Top
brands are now collectively posting 70 percent more and engagement has
risen nearly 350 percent year over year. The full study is available to download
for free.
The Simply Measured study leveraged the company's new enterprise level Instagram
reports, which allow brands to measure full campaigns. Reports
include hashtag monitoring, multi-account monitoring, competitive
monitoring and a complete social media snapshot.
Simply Measured's study of Instagram found that more than half of

2. companies among the Interbrand 100 (a list of the world's top 100
brands) post at least once per week, and 28 percent post at least five
times per week. The investment these brands are making has significantly
increased the number of followers who actively engage with these
companies, and led to Instagram's launch of its new ad platform
featuring sponsored images tailored to users' interests.
As Instagram races to hit 200 million users, automotive, media and
luxury brands are dominating engagement. Together, these industries
account for almost 25 percent of top brands, however, they produce 59
percent of total brand posts and receive 83 percent of total likes and
comments. These companies, such as MTV, Mercedes Benz and Tiffany & Co.,
have successfully captured their audiences by utilizing visuals they've
created for Instagram likes other marketing campaigns, and promoting their content
across their other social channels and digital presence.
"Since launching two years ago, Instagram has captured the imagination
of consumers, and inspired brands to embrace visual dialogue in new and
creative ways," said Adam Schoenfeld, CEO of Simply Measured. "With the
addition of hashtag tracking and other analytics tools, marketers can
now measure which campaigns are performing the best, and double-down
their efforts on deepening and expanding those relationships."
Key findings of the Instagram
study include:
71 percent of the Interbrand 100 use Instagram. This is up from
40 percent in October 2012. While Facebook and Twitter hold steady
with 98 percent coverage, Instagram is the fastest growing social
network among marketers worldwide.

3. As activity increases, so do followers. 57 percent of top brand
marketers are now averaging at least one post per week, up from only
38 percent in Q3 of 2012. As a result, more than one third of top
brands have 10,000 followers and 19 percent enjoy audiences that
exceed 100,000 followers.
Engagement is skyrocketing. Brand engagement has grown by a
staggering 350 percent year over year, due in part to a 70 percent
increase in brands posting to the visual network.
Automotive, media and luxury brands dominate. Mercedes-Benz,
BMW and Audi make up three of the top five most engaging brands. In
total, the top ten brands received 83 percent of all Instagram
engagement, while accounting for 33 percent of all posts.
Photos receive more comments and likes than videos. Like most
new features, video adoption has been slow to gain momentum,
accounting for only six percent of total posts. Meanwhile photos
continue to lead the way, driving 26 percent more engagement than
videos.
Hashags have become the norm. 83 percent of Instagram posts
include at least one hashtag, with 63 of the 65 active brands on
Instagram using the new feature. Of interest, top brands use hashtags
more sparingly than other brands.
Simply Measured's analytics
and reporting capabilities allow brands to track Instagram
engagement in-context with other social media campaigns, including: most
engaging photos, most engaging filters, most engaging locations,
cross-posting, keyword analysis and more.

4. To analyze any Instagram profile for free, visit:
http://simplymeasured.com/freebies/instagram-analytics.
About Simply Measured
Simply Measured brings social
media analytics to life. The company's measurement and reporting
solution aggregates social media data and web analytics from more than a
dozen sources and presents it in a single dashboard that is easy to
access on the fly and share across a team. More than 40 unique reports
can be created in real-time and pushed to familiar tools such as Excel
or PowerPoint with the click of a button. Simply Measured is trusted by
more than 30 percent of the top 100 global brands and more than 80,000
users. Learn more at http://simplymeasured.com.
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Record-Engagement