Adidas
Upcoming SlideShare
Loading in...5
×
 

Adidas

on

  • 4,496 views

presentation about adidas

presentation about adidas

Statistics

Views

Total Views
4,496
Views on SlideShare
4,496
Embed Views
0

Actions

Likes
3
Downloads
195
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Adidas Adidas Presentation Transcript

  • adidas
  • CHIEF EXECUTIVE OFFICER Herbert Hainer
  • INTRODUCTION
    Adidas Inc. is the German manufacturer, a marketer of sport apparel and athletic shoes.
    The company was named its founder,
    Adolf(Adi) Dassler, in 1948.
  • HISTORY
    Started in 1924 as dassler brother split up in 1948 and register as adidas AG on august 1949
    In 1997 adidas AG aquires the salamon group
    In 2005 adidas Ag acquired
    British rival Reebok.
  • TARGETING
    • Targets the youth
    • The consumer is from upper middle class
    • The consumer is working & love sports
    • The Consumer is fashionable and stylish
  • POSITIONING
    The shoes are comfortable as compared to any other in the segment
    The apparels are stylish & designed to suit the consumer need
    The eye gear and the perfumes are serving the niche segment
  • PRODUCT LINE
    • Footwear
    • Clothing
    • Accessories
  • ADIDAS SPORT PERFORMANCE
    • Primary focus for adidas
    • 70% of adidas income
    • Main focus: running, football, basketball, and training apparel
    • “Impossible is Nothing”
  • RUNNING
    • adidas “top priority in 2007”
    • Brand of choice for runners on all levels
    • Partnering with running retailers
    • Partnerships with the global marathon events (such as Boson, London, and Berlin Marathons)
  • ADIDAS STRATEGIES
    • Focus on the global major and sport lifestyle markets
    • “Impossible is Nothing”
    • Women’s market
    • Position as “Premium Brand”
    • Three different categories of adidas strategies: adidas products divisions, distribution, and pricing strategies.
  • FOOTBALL
    • Main focus area at adidas
    • World’s leading football brand
    • Partnership with football association, national federations, clubs, and individual players.
  • BASKETBALL
    • Aims to increase its presence in this category
    • Main market is in North America, Europe and Asia especially in China
    • “It Take 5ive”
  • PPARTNETSHIPS WITH NBARTNETSHIPS WITH NBA
  • Products
    The core benefit is to satisfy consumers’ needs or want.
    Caters for different needs and wants of consumer
    Uphold its brand by constantly upgrading and improving products’ innovative features and quality to satisfy its customers.
    Today, Adidas has established itself as a strong brand for sports apparels.
    Marketing Mix ( 4Ps )
  • Marketing Mix ( 4Ps )
    Price
    Adidas is a shopping product
    Able to penetrate the market as it is cheaper than its competitors
    Uses market skimming
    e.g white T-mac 4 shoes is being charged at a higher price than the other colour of the same version
  • Marketing Mix ( 4Ps )
    Promotion
    Promotion objective
    Become the NO.1 sporting brand in the world.
    Promotion Mix
    Advertising commonly through the mass media.
    Through the use of the internet
    Point of Sale
    ‘Impossible is Nothing’ campaign
  • Marketing Mix ( 4Ps )
    Place
    Distributing some of the Adidas products to the various sporting outlets
    e.g Royal Sporting House, World of Sports, Sportslink
    Adidas outlets
    Online purchasing through the internet
  • FINANCIAL ANALYSIS
    Revenue: € 10.38 billion (2009)
    Profit: €245 million (2009)
  • Adidas’s main competitors are as followed:
    • NIKE
    • PUMA
  • NIKE
    • Teamed up with Apple Inc.
    • Marketing strategy is an important component of the company’s success.
    • Sells its product to more than 20,000 retailers in the U.S., including its own outlets and “Niketown” stores and in approximately 140 countries in the world
    • “Just do it” and “Joga Bonito” slogan
  • PUMA
    • Third largest sportswear manufacturer in the world
    • Business strategy is to solidify the brand’s status as a global icon.
    • Leading supplier in the motor sport footwear market.
  • Thanks