Here you will find the top myths that prevent you from investing in mobile ads.

1. Top Myths That Prevent You From
Investing In Mobile Ads

2. Top Myths That Prevent You
From Investing In
Mobile Ads
While on one hand, many well-known, lesser-known and unknown
businesses have collectively spent millions on mobile advertising in the
past few years, inhibitions in this direction still rule the majority of
business minds. Owing to a number of myths that surround mobile ads
and mobile marketing, there is reluctance over including the trend in
the overall marketing campaigns.

3. Top Myths That Prevent You
From Investing In Mobile
Ads

4. Mobile ads are expensive

5. Mobile ads are expensive
Mobile ads are only for mobile
users on the go

6. Mobile ads are expensive
Mobile ads are only for mobile
users on the go
Mobile ads work only if my business is youth-oriented

7. Mobile ads are expensive
Mobile ads are only for mobile
users on the go
Mobile ads work only if my business is youth-oriented
Mobile advertising requires complex
application development

8. Mobile ads are expensive
Mobile ads are only for mobile
users on the go
Mobile ads work only if my business is youth-oriented
Mobile advertising requires complex
application development
Mobile Ads Lack Priority And Are Ignored

9. Mobile ads are expensive
Mobile ads are only for mobile
users on the go
Mobile ads work only if my business is youth-oriented
Mobile advertising requires complex
application development
Mobile Ads Lack Priority And Are Ignored
Mobile ads lack conversion rate

10. Mobile ads are expensive
Mobile ads are only for mobile
users on the go
Mobile ads work only if my business is youth-oriented
Mobile advertising requires complex
application development
Mobile Ads Lack Priority And Are Ignored
Mobile ads lack conversion rate
Mobile ads work only for top and
recognized brands

11. Mobile Ads
Are Expensive
Myth 1

12. Reality:
 When compared to print and television advertising, digital ads on
mobile cost significantly lower.
 It is easy to align your advertising budget with the mobile ad costs
using a variety of models like cost-per-click (CPC), cost-per-
impression (CPI) and cost-per-thousand-impressions (CPM).

13. Myth 2
Mobile Ads Are
Only For Mobile
Users On The Go

14.  Mobile ads work wonder with targets on the go or at a marketplace,
 The number of mobile users viewing ads from homes and workplaces are
no less impressive.
 Mobile phones are fast becoming the preferred tools of online
shopping and searching which ultimately promises good exposure for the
ads.
Reality:

15. Myth 3
Mobile Ads Work
Only If My Business
Is Youth-oriented

16.  Mobile phones are being used by people from all age groups.
 More than half of the mobile web users are above the age of 35.
 If you strategically place your mobile ads and deliver the right content,
your mobile advertising campaign can cater to every person you target.
Reality:

17. Myth 4
Mobile Ads Lack
Priority And Are
Ignored

18.  Mobile advertisements enjoy rapport similar to the desktop ads and
television commercials.
 Consumers, who are extremely conscious about taking the right decision,
consult different sources and mobiles are definitely in their list.
 It is difficult to ignore mobile ads that are easily accessible without requiring
the user to be present at a particular place on a particular time.
Reality:

19. Myth 5
Mobile Advertising
Requires Complex
Application
Development

20.  It is not always necessary to develop your own mobile application for the
purpose of advertising, though it can be a great step.
 You can place your ads on the third-party applications as well.
 Mobile search ads, mobile social media ads, mobile banners and many
such ways can also be utilized.
Reality:

21. Myth 6
Mobile Ads Lack
Conversion Rate

22.  The conversion rate of mobile ads depends on how relevant your ad is
and how accurately have you placed it and many other factors.
 The simple fact that results from mobile ads may take good amount of
efforts and time, but they may prove to be extremely rewarding once
they trigger.
Reality:

23. Myth 7
Mobile Ads Work
Only For Top And
Recognized Brands

24.  For an unknown brand, mobile ads are among the best modes for brand
building.
 The numbers of mobile users are increasing exponentially, thereby adding
to the audiences that might be interested in your business.
 Deliver messages about your brand’s existence and it will certainly click
with your targets sooner or later.
Reality:

25. Then Grab the opportunity to gain that edge.
Your competitors might already be using mobile ads to gain an edge in the
competition.
If They Are Not!

26. Read more on Mobile Advertising:
1. How In-Store Mobile Engagement Delivers Better Personalized Experience To
Customers?
2. Mobile Advertising: Few Interesting Statistics
3. How Mobile Advertising Has Grown In Smartphones Era?

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